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ASO TeamApp Store Op-miza-on
2018-2019
appfollow.io
Ilia Kukharev
2018: AppFollow
2015: Aviasales
2004: SEO-Transla;on
Head of ASO
1. Stores 2018 recap
2. ASO 2019
🧚
— Hey dude
— Hey wassup?
App Store 2018 recap 📲
January: AppStore app web page redesign
February: 10 Screenshots for app
May: Search Ads Screenshots A/B tes;ng
July: iOS 12 beta with personalized Today and new search sugges;ons
August: Search Ads Geo expanding
October: Screenshots for XS and XS Max will be mandatory from March, 2019
November: English AU stopped indexing WW for iOS 10 & 11 (ASO Tools sad day)
December: New languages in App Store Connect:
Catalan, Croa;a, Czech, Hindi, Hungarian, Polish, Romanian, Slovak, Ukrainian
Google Play 2018 recap 🤖
January: Search/Browse channels install data announced (*sigh*)
January: New search results layout for branded searches
March: Firsts test of updated app page layout
April: Instant apps
August: Search/Browse channels installs data released (*sad*)
August: New App Page layout was released (blog ar;cle)
October: Video in Google Play Store now doesn’t jump to YouTube
January, 3rd: English AU stopped indexing WW for iOS 12
January, 5th: English AU back for indexing WW for iOS 12
January, 21st: English AU stopped indexing WW for iOS 12
stay tuned
App Store 2019 🤒
Keyword posi;on is device-specific
📈
Google Play 2019 🤒
App Store Op-miza-on
in 2019
🎄
trends and forecasts
Apple Search Ads
Global
🌏
Google Play
data
💪
trust
Google AI
games: 90% — browse
Google Play
data
💪
trust
Google AI
Google Play AI
🤖
Text op-miza-on will be easier.
Write descrip-on for hooman —
Google will help you ranking.
App Store Localiza-on
and Worldwide ASO
🌎
Compe--on is growing.
Cross the boundaries.
blog ar;cle
(How to increase your downloads by 54x with interna;onal ASO)
App Quality
💯
App Store and Google Play
removing low-quality and spam apps
We used to earn $1000's on reskins and fraud apps —
it's -me to stop
(maybe)
App Quality
💯
Users will tend to choose
high-rated apps
Compe--on is growing > dozens of apps
Take care of your apps.
App Size and Instant apps
🍟
Google Instant apps available for everyone
Higher engagement and CR to install
Learn to play
📖
THE 385 PAGES ASO BOOK
2018
ADVANCED
APP STORE
OPTIMIZATION
asoebook.com
appfollow.io/blog
Keyword research
for Worldwide ASO
ASO Guide
for Beginners
Featured apps
stats and how-to
May the ASO be with you!
😍
e.me/ilia.kukharev
ilia@appfollow.io
Ilia Kukharev
Head of ASO
linkedin.com/in/iliakukharev

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App Store Optimization (ASO) tips for 2019.

  • 1. ASO TeamApp Store Op-miza-on 2018-2019 appfollow.io
  • 2. Ilia Kukharev 2018: AppFollow 2015: Aviasales 2004: SEO-Transla;on Head of ASO
  • 3. 1. Stores 2018 recap 2. ASO 2019 🧚 — Hey dude — Hey wassup?
  • 4. App Store 2018 recap 📲 January: AppStore app web page redesign February: 10 Screenshots for app May: Search Ads Screenshots A/B tes;ng July: iOS 12 beta with personalized Today and new search sugges;ons August: Search Ads Geo expanding October: Screenshots for XS and XS Max will be mandatory from March, 2019 November: English AU stopped indexing WW for iOS 10 & 11 (ASO Tools sad day) December: New languages in App Store Connect: Catalan, Croa;a, Czech, Hindi, Hungarian, Polish, Romanian, Slovak, Ukrainian
  • 5. Google Play 2018 recap 🤖 January: Search/Browse channels install data announced (*sigh*) January: New search results layout for branded searches March: Firsts test of updated app page layout April: Instant apps August: Search/Browse channels installs data released (*sad*) August: New App Page layout was released (blog ar;cle) October: Video in Google Play Store now doesn’t jump to YouTube
  • 6. January, 3rd: English AU stopped indexing WW for iOS 12 January, 5th: English AU back for indexing WW for iOS 12 January, 21st: English AU stopped indexing WW for iOS 12 stay tuned App Store 2019 🤒
  • 7. Keyword posi;on is device-specific 📈 Google Play 2019 🤒
  • 8. App Store Op-miza-on in 2019 🎄 trends and forecasts
  • 12. Google Play AI 🤖 Text op-miza-on will be easier. Write descrip-on for hooman — Google will help you ranking.
  • 13. App Store Localiza-on and Worldwide ASO 🌎 Compe--on is growing. Cross the boundaries. blog ar;cle (How to increase your downloads by 54x with interna;onal ASO)
  • 14. App Quality 💯 App Store and Google Play removing low-quality and spam apps We used to earn $1000's on reskins and fraud apps — it's -me to stop (maybe)
  • 15. App Quality 💯 Users will tend to choose high-rated apps Compe--on is growing > dozens of apps Take care of your apps.
  • 16. App Size and Instant apps 🍟 Google Instant apps available for everyone Higher engagement and CR to install
  • 18. THE 385 PAGES ASO BOOK 2018 ADVANCED APP STORE OPTIMIZATION asoebook.com
  • 19. appfollow.io/blog Keyword research for Worldwide ASO ASO Guide for Beginners Featured apps stats and how-to
  • 20.
  • 21. May the ASO be with you! 😍 e.me/ilia.kukharev ilia@appfollow.io Ilia Kukharev Head of ASO linkedin.com/in/iliakukharev