Maintaining visitor engagement is no easy feat for today’s museums. To rise above the competition, staff members must think out of the box for engagement techniques that stick. Luckily, more organizations are moving to mobile and reaping the benefits. Learn ten ways mobile can increase audience engagement and send your visitor count through the roof.

1. 10 WAYS TO CREATE ENGAGING
MUSEUM EXPERIENCES WITH MOBILE

2. Welcome
David Asheim
Founder/CEO
dave@guidebycell.com
www.guidebycell.com
415.297.6677
Joy Manna
Product Marketing Manager
joy.manna@gaylord.com
www.gaylord.com
315.634.8120

3. About Guide by Cell
● Largest provider of mobile services to
cultural/visitor sector in the world - 14 years
● Cloud-based, no downloads
● No company in U.S. offers our
unique approach & tools
● 4,000 clients in 10 countries
○ Bainbridge Island Historical Museum
○ Columbus Museum of Art
○ Bruce Museum
○ Smithsonian
○ Getty
○ Central Park
○ New York Botanical Garden

4. Over 14 years we
have learned…
● Visitors enjoy using their own mobile device
to engage
● They generally do not want a pre-set
experience (guided tour)
● They want one-off little interactions
● They do not want anything that takes more
than 4 seconds to launch
● They like choices —
○ Many engagement spots
○ Different types of engagement

6. About Gaylord
● Been in business since 1896
● Gaylord Archival is a leading
provider of preservation and exhibit
products to institutions and
individuals across the globe.

7. Our Partnership

8. Mobile Technology Used
by Museums

9. AUDIO TOUR
● Prompted by numbered signs by
each exhibit, the user calls in
audio line for the museum
● Can select audio stop by number
or progress from stop to stop
● Past audio tours have included
interviews with museum staff, the
artist for that exhibit, or history
about the exhibit
picture

10. AUDIO GUIDE ADMIN

11. ADMINISTRATION
DASHBOARD
● You control admin
access
● You can assign different
levels
of access depending on
user’s role

12. AUDIO GUIDE
REPORTS

15. WEBSITE TOUR ● Visitor texts a keyword into
a shortcode and is sent a
link to a mobile web site
● The mobile site can hold any
kind of content - Audio,
Video, Forms, Polls, PDFs, etc
To Learn More
Text DEMO TOUR to 56512

16. TEXT
“SHOWCASE
Tour”
TO
56512
TEXT
“ENGAGE
Tour”
TO
393939
USA CANADA
Try it!

17. MOBILE MEMBERSHIP
CARD
● When a new membership
is purchased, the buyer will
instantly receive a text
message with their
personalized digital
membership card
attached. They can save
this card in their Google or
Apple wallet.

18. TEXT
“SHOWCASE
CARD”
TO
56512
TEXT
“ENGAGE
CARD”
TO
393939
USA CANADA
Try it!

19. MOBILE GPS MAPS
● Location beacons are placed
throughout
the grounds of the museum
● Users can open an app to see a
map with the markers to guide them
from exhibit to exhibit

20. TEXT
“SHOWCASE
MAP”
TO
56512
TEXT
“ENGAGE
MAP”
TO
393939
USA CANADA
Try it!

21. MOBILE POLLS
& SURVEYS
● Patrons call in to an audio
line to leave feedback
about their visit
● Send visitors a text at the
end of the day with link to a
mobile survey

22. TEXT
“SHOWCASE
POLL”
TO
56512
TEXT
“ENGAGE
POLL”
TO
393939
USA CANADA
Try it!

23. MOBILE
SCAVENGER
HUNT
● Visitor texts into receive
their first clue and
search around the
museum for the answer
● When they text in the
answer, they receive
their next clue

24. TEXT
“SHOWCASE
SCAVENGER”
TO
56512
TEXT
“ENGAGE
SCAVENGER”
TO
393939
USA CANADA
Try it!

25. MOBILE SELFIE
STATION
Visitors want to share
their experience:
● Selfies
● Social Media

26. TEXT
“SHOWCASE
SELFIE”
TO
56512
TEXT
“ENGAGE
SELFIE”
TO
393939
USA CANADA
Try it!

27. MOBILE MARKETING
● Membership sign up - encourage
visitors to sign up for email list or
receive a text with a link to a form
● Promote events or special deals
● Post visit curator auto-calling

28. TEXT
“SHOWCASE
MAP”
TO
56512
TEXT
“TRAIN
MAP”
TO
393939
USA CANADA
Try it!

29. MOBILE DONATE
Keyword
You get a keyword. Donors text in to
receive a link to your mobile
donation page.
Donation Landing Page
Use our templates & brand

30. TEXT
“SHOWCASE
DONATE”
TO
56512
TEXT
“ENGAGE
DONATE”
TO
393939
USA CANADA
Try it!

31. REAL TIME COMMENTING

32. Go to your Gaylord catalog or
www.gaylord.com/guide-by-cell
Getting started

37. Getting started
Paul Randall
paul.randall@gaylord.com
315.634.8277

38. Thank You
David Asheim
Founder/CEO
dave@guidebycell.com
www.guidebycell.com
415.297.6677
Joy Manna
Product Marketing Manager
joy.manna@gaylord.com
www.gaylord.com
315.634.8120