A presentation i made on the impact mobility has had on media . This was part of a series of talks on social media and the future of media explored from the point of view of a mobile first world. Note: Some slides attributed to Business Insider and Mary Meeker's Internet Report .

1. Lets talk about….
How the mobile revolution
changed media…

2. what this is …
Vignettes on the past , present and future of media,
encapsulated for discussion…

4. Its safe to say media has evolved

5. In order to understand the
evolution… you need to examine
what caused the change…

6. Personal Computing changed ….alot !

7. How ?
• Screens got bigger.
• Touch replaced type .
• Storage grew from KBs to GBs
• Processing power skyrocketed and was
miniaturized
• Data transfer got super fast

8. Another revolution that happened in parallel ….
Data !

9. …growth driven by the mobile ecosystem…

10. The mobile device has become the default device on which to
experience connected life as users abandoned desktop time for
mobile time…
MOBILE TRAFFIC

11. As a result .. your mobile phone can now
power your other computing devices

12. The Mobile Medium is unique…

13. It has had a profound impact on all aspects of
media as a whole…
DISCOVERYCREATION CONSUMPTIONDISTRIBUTION MONETIZATION

14. CREATION: THEN & NOW
• Expensive Equipment
• Cumbersome Processing
• Manual Transfer of Files
• Pro
• Smartphone records HD //4k Video
• Digital First so no Conversion process
• Cloud Transfer & Storage
• Mobile First Editing Tools
• Multimedia Formats
• Prosumer
• Miniaturized

15. DISCOVERY: THEN & NOW
• Always Connected
• Changing in Real Time
• Multiverse of Choice
• Consumed on Mobiles
• Ubiquitous
• Personalized

16. DISTRIBUTION: THEN & NOW
• Direct to Audience
• Cheaper
• Quicker
• Digital
• More Complex // Yet Simpler
• Targeted
• Different Strategies for different types of
Media
• Expensive Supply Chain
• Cumbersome
• Analogue

17. …and then theres social media and going viral…
..but thats a whole
other presentation :)

18. CONSUMPTION: THEN & NOW
BROADCAST MULTICAST & REMIXED
PAST FUTURE

20. 75% of User Shared Videos are consumed on
Mobile

21. User Generated Live Gaming - Exploding

22. User Generated Curated Audio & Remixes on
Sound Cloud @10M+ creators

23. Users creating and consuming news on
Facebook & Twitter

24. Instagram has over 400M users !
• Fastest Growing Social Network
• Its Mobile First

25. MONETIZATION : THEN & NOW
CONTEXT IS KEY
CONTENT IS KEY
PERFORMANCEQUALITY
MEASURABLE
NOTIONAL
Multiple models for monetization of digital content

26. Ok so whats the bottom line ?

27. Paradigm Shift in Consumption Patterns across Media
• Experiences have become more personal
• Attention Spans have shortened
• Micro content and Interactions rule
• Content consumption has become more visual across media
• Time has become critical
• Frictionless consumption of content is key to adoption
• Personal Emotional Gratification through content
• Remixed

32. Snapshots from the future…

33. NEWS
BOOKS
PHOTOGRAPHY
MUSIC
MAGAZINES
TV & HOME ENTERTAINMENT

34. and don't forget…more screens are coming ..

35. to sum up..
• Media has gone digital in a big way
• Mobile & Data were the catalysts for change
• Business Models are playing catchup
• New hardware & devices will further fragment distribution
• Data will continue to set content free and empower the next billion
• The Intersection of New Media and Technology will drive new and powerful
experiences for future generations…

36. It’s getting interesting for sure !
So watch this space…

37. Thank You :) - I’m Jeff
• 13 years in the Internet and
Mobile Industry
• Worked at Zomato, Cyanogen,
Nokia, Yahoo, Rediff , Monster
etc.
• Currently work with startups on
their product-market fit and
their growth and go-2-market…

38. Jeffrey Rufus
https://twitter.com/popvulture