The document discusses the benefits of a sharing economy and avoiding ownership for businesses. It argues that businesses should stay agile by not tying themselves down to heavy assets or sluggish regulations. Ownership exposes businesses to additional costs like taxes, accounting, maintenance, and liability. Instead, the sharing economy allows on-demand access to resources through services like cloud computing, marketing tools, manufacturing, office space, vehicles, and staffing. This near limitless access to resources improves scalability and expertise while focusing a business on growth. The document provides examples like Apple, Google, Uber, and airlines embracing these on-demand models.

1. Exploring the benefits of our
sharing economy.
WHY YOUR BUSINESS
SHOULD AVOID OWNERSHIP

2. THE PROBLEM

3. EXPONENTIAL AGE
Things change frequently and rapidly.
Businesses need to take notice and respond to
changes quickly and efficiently.

4. THE SOLUTION

5. THE GOAL
Stay agile.
Don't chain yourself down to heavy assets or tie it to
sluggish regulators.

6. OWNERSHIP WEIGHS YOU DOWN
Ownership exposes your business to…
● Additional taxation
● Additional accounting requirements
● Exposure to potentially problematic legislation
● Maintenance costs
● Insurance costs
● Legal liability

7. HOW

8. IT GETS EASIER EVERY DAY
More and more products and services are offering
on-demand options with easy, low cost access.

9. KEEP YOUR EYE ON THE RIGHT BALL
It’s not about ownership, it’s about access.
Access to use the product or service when you need
it. Nothing more, nothing less.

10. CLOUD COMPUTING
● Offers the ability to store and manage massive
amounts of information with unlimited processing
● On a cost-per-use basis requiring no upfront costs
or capital investments
● Also puts small companies on the same footing (or
better) than large companies burdened by
expensive internal IT operations

11. MARKETING TOOLS
Growing number of big data analytical tools give you
unprecedented insight into your markets and
customers.

12. NICHE TOOLS
Most industries offer access to tools in other areas.

13. MANUFACTURING
Use maker shops or cloud-based 3D printing.
Alibaba.com allows you to outsource your entire
manufacturing cycle.

14. OFFICE SPACE
● Starbucks
● Dunkin’ Donuts
● Coworking space
● Public libraries

15. STARTUP
Use incubators and accelerators for funding,
mentoring and networking.

16. VEHICLES
● Good: Lease, don’t buy
● Better: Use shared vehicles
● Best: Driverless on-demand
sustainablemobility.ei.columbia.edu/files/2012/12/Transforming-Personal-Mobility-Jan-27-20132.pdf

17. STAFF
Use temp workers and/or freelancers instead of
full-time salaried.

18. ADVANTAGES

19. SCALABILITY
Near limitless access to resources. And easy
contraction during lean times.

20. EXPERTISE
Ownership of assets, even if mission-critical, is better
handled by experts.
Your time is best spent on growing your business.

21. EXAMPLES

22. APPLE
Rents manufacturing capabilities from Foxconn.

23. GOOGLE
● Selling Boston Dynamics to avoid hardware?
● Licensing self-driving tech vs. building cars?

24. UBER
Going from a simple app company to owning a global
fleet of vehicles.
Potentially opening themselves up to:
● Higher taxes
● Regulatory constraints
● Legal liability

25. AIRLINES
Airline operators used to build their own engines.
Today, engine manufacturers offer leasing programs that allow airlines
to pay for engines by the number of hours flown.
Something as expensive and complex as an aircraft engine has now
become a rented, pay-as-you-go asset, rather than an expensive
internal business unit.

26. WRAPPING IT UP

27. WHAT ARE YOUR THOUGHTS?
Use shared assets and services instead of acquiring
them for maximum agility and flexibility.

28. UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
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