In November 2009, EA hit the headlines when the BATTLEFIELD HEROES team made sweeping changes to their in-game economy and virtual item catalogue that many felt would completely destroy the game Kotaku's headline summed up the feelings of the press - 'BATTLEFIELD HEROES Is Practically Ruined'. A game that had previously been perceived as welcoming to free players suddenly demanded much more grinding to maintain a player's free items, a team that had previously promised they had no plans to sell items that gave an advantage were selling 'super' and 'uber' weapons that many players felt were more powerful than standard equipment, and the Battlefield Heroes forum posters were in uproar with an 'EA Failed' campaign against the changes. Despite the predictions of destruction, over a year on, BATTLEFIELD HEROES continues to be a powerhouse in the free-to-play space, with nearly 7 million registered users, no declining trend in active users, and it long-term future assured. So, what happened? In this talk, Ben Cousins, General Manager of Easy (the EA studio behind BATTLEFIELD HEROES) takes us through the story of this controversy. Through the development of BATTLEFIELD HEROES and the early performance of the title, into the high-pressure environment in EA that forced the sweeping changes and out the other side with detailed look at the games store catalogue and business performance.
We often hear about Servant Leadership. But what if that's not enough, and not what's really needed? In our creative and knowledge work environments, there's another type of leadership that might be even more applicable. This introduction & overview of Host Leadership will look at the six roles - not rules - that make a great Host Leader. When combined with with explicit positions that Host Leaders take, we'll discover that leading is all about relationships with others. And, when we evolve how we think about leading, we open ourselves up to amazing possibilities. The idea of Host Leadership is a metaphor rooted in hundreds of years of human history. It's a simple, yet powerful metaphor that we can use as we focus on providing a great environment for our modern workplace.
We often hear about Servant Leadership. But what if that's not enough, and not what's really needed? In our creative and knowledge work environments, there's another type of leadership that might be even more applicable. This introduction & overview of Host Leadership will look at the six roles - not rules - that make a great Host Leader. When combined with with explicit positions that Host Leaders take, we'll discover that leading is all about relationships with others. And, when we evolve how we think about leading, we open ourselves up to amazing possibilities. The idea of Host Leadership is a metaphor rooted in hundreds of years of human history. It's a simple, yet powerful metaphor that we can use as we focus on providing a great environment for our modern workplace.
| Team Development | Stages of Team Development | Tuckman's Team Development ...Ahmad Hassan
Team Development Model, Five Stages of Team Development Model by Bruce Tuckman: Forming, Storming, Norming, Performing and Adjourning (mourning). Tuckman's Team Development Model
This is a PowerPoint from a Women's Conference at the University of California, San Diego, which took place on May 6, 2014. Conscious Leadership was born out of the dissertation work of Dr. Valita Jones and is focused on assisting individuals within any organization in becoming more aware, responsible and accountable. After being exposed to the Conscious Leadership theory, framework, and practice you will learned how to influence change, be able to create opportunities for transformation within systems, intentionally lead from a shared perspective and promote an organizational ethos of cooperation and collaboration.
These are tips for being a great leader. Do you wonder how to rally your team? Are there times when you feel like you could be doing some basic management things in a more effective way? Do you want to be a better manager? This is the presentation for you!
I facilitated a stakeholder relationships workshop for a client recently. This presentation was the "background framework" used to shape the work done by this management team.
what is decision making, conditions of decision making, decision making under certainty, decision making under uncertainty, decision making under risk, process of decision making, how to effactive decision making
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
The 5 Stages of Group Development.
Forming
Storming
Norming
Performing
Adjourning
View video: https://www.youtube.com/watch?v=8LzsQbJV2Aw
The development of groups over the lifespan of the group.
Tuckman’s Model – 5 Stages of Team Development and Practical Limitations: https://agile-mercurial.com/2019/04/16/tuckmans-model-5-stages-of-team-development-and-practical-limitations/
Over the years, you have been told that management of the stakeholders is crucial to your project. You have been presented with tools and techniques to achieve this goal! Are they really working? Are you getting the result you were hoping to get; positive stakeholder participation? If not, this is the presentation for you!
The Top Leadership Qualities Every Manager NeedsWhen I Work
Leadership is difficult to quantify, but there are some traits you should seek to emulate if you’re leading a team. And, if you’re hiring, you should look for these traits in your employees, whether they’ll be leading a team now, or have the potential to do one day.
What are good leadership qualities that will help you move through your organization with super speed? In this post, we profile seven leadership qualities that you absolutely need to cultivate.
| Team Development | Stages of Team Development | Tuckman's Team Development ...Ahmad Hassan
Team Development Model, Five Stages of Team Development Model by Bruce Tuckman: Forming, Storming, Norming, Performing and Adjourning (mourning). Tuckman's Team Development Model
This is a PowerPoint from a Women's Conference at the University of California, San Diego, which took place on May 6, 2014. Conscious Leadership was born out of the dissertation work of Dr. Valita Jones and is focused on assisting individuals within any organization in becoming more aware, responsible and accountable. After being exposed to the Conscious Leadership theory, framework, and practice you will learned how to influence change, be able to create opportunities for transformation within systems, intentionally lead from a shared perspective and promote an organizational ethos of cooperation and collaboration.
These are tips for being a great leader. Do you wonder how to rally your team? Are there times when you feel like you could be doing some basic management things in a more effective way? Do you want to be a better manager? This is the presentation for you!
I facilitated a stakeholder relationships workshop for a client recently. This presentation was the "background framework" used to shape the work done by this management team.
what is decision making, conditions of decision making, decision making under certainty, decision making under uncertainty, decision making under risk, process of decision making, how to effactive decision making
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
The 5 Stages of Group Development.
Forming
Storming
Norming
Performing
Adjourning
View video: https://www.youtube.com/watch?v=8LzsQbJV2Aw
The development of groups over the lifespan of the group.
Tuckman’s Model – 5 Stages of Team Development and Practical Limitations: https://agile-mercurial.com/2019/04/16/tuckmans-model-5-stages-of-team-development-and-practical-limitations/
Over the years, you have been told that management of the stakeholders is crucial to your project. You have been presented with tools and techniques to achieve this goal! Are they really working? Are you getting the result you were hoping to get; positive stakeholder participation? If not, this is the presentation for you!
The Top Leadership Qualities Every Manager NeedsWhen I Work
Leadership is difficult to quantify, but there are some traits you should seek to emulate if you’re leading a team. And, if you’re hiring, you should look for these traits in your employees, whether they’ll be leading a team now, or have the potential to do one day.
What are good leadership qualities that will help you move through your organization with super speed? In this post, we profile seven leadership qualities that you absolutely need to cultivate.
07 Study Of The Law Love - CoveteousnessDon McClain
We live in the richest country in the history of the world – YET we live in a society where unhappiness is an epidemic
Advertisers are always sending messages of "You won't be happy until you get our product"
This attitude makes it difficult to enjoy the riches we do have – (our possessions, income, spouse)
Talk presented by Daniel James at GDC Worlds in Motion Summit 2009.3.23. Daniel is CEO of Three Rings, creators of Puzzle Pirates and Whirled. This talk is an introduction to metrics for MMOs and contains real data from Puzzle Pirates and Whirled.
FGS 2011: Keeping Yourself Honest in Game Design (SteamBirds)mochimedia
Game developers often fail to hold a critical eye to their own work, and struggle to see why they aren't finding success. Join Andy Moore, Captain of Radial Games, as he explores all the painful ways his previous works failed, and his adventure to correct them all in the production of his multi-award-winning game, SteamBirds - and the mobile editions and sequels that followed.
Tammy Levy at GDC 2019: Nature vs. Nurture: Unpacking Player Spending in F2P ...Kongregate
Have players committed to spending money in free-to-play games before they even install the game? Are you wasting time trying to get more people to spend money in your game? What monetization metrics should you be focusing on improving instead? In this GDC 2019 talk, Tammy Levy uses several case studies from live Kongregate games to explore how and why some player behaviors are easier and more rewarding to change, while others have a nearly unbreakable ceiling.
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesTamara (Tammy) Levy
Have players committed to spending money in free-to-play games before they even install the game? Are you wasting time trying to get more people to spend money in your game? What monetization metrics should you be focusing on improving instead? In this talk, Tammy uses several case studies from live Kongregate games to explore how and why some player behaviors are easier and more rewarding to change, while others have a nearly unbreakable ceiling.
Core Games, Real Numbers: Asian & Western Gamesemily_greer
Kongregate is a distributor of more than 200 virtual-goods games developed by developers small and large, Eastern and Western, casual and hardcore. As such, it has a unique perspective on what types of mechanics and characteristics of games have the most success monetizing. This talk will focus on similarities and differences in performance between Asian & Western games, look at site-wide trends and dig into specific game metrics and mechanics to understand what makes games succeed & fail with Western audiences. This talk was given at GDC China 2012
A high-speed run through some of the most important and interesting patterns and advice that we've discovered about our games on Kongregate. This talk was given by Anthony Pecorella at Casual Connect Kyiv.
Today’s consumers are cord cutters who enjoy watching what they play and playing what they watch. The days of passive consumption are over. Gaming, since its early days, has always encompassed that behavior, and Twitch has proven that it has been and always will be a community-driven activity, returning games to its original form as live, collaborative experiences. And now broadening the reach of games into culture register beyond the game. This makes social, live video like Twitch a necessary component of the game development process. And it’s easy to get in!
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Games: Comparative Stats for 2D & 3D Games and Asian & Western Games (MIGS 2013 Presentation)
Monetization often ends up being an afterthought which means that it frequently doesn't tie in with other game elements. How do developers make monetization an integral part of the game development process? What factors do developers need to consider as part of game design? See this presentation to find out.
Presentation on F2P game monetization for browser and mobile games for midcore and hardcore players with stats, best practices and common mistakes to avoid
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
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As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
8. Facts about Easy Battlefield heroes started in 2007 at DICE 20 staff from Heroes team spun out into Easy in Nov 2008 ’act like a startup’ Almost ten million registered users Profitable after 16 months FY12 revenue forecast at double FY11
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14. Hey Ben, … Do you feel like a big man now Ben? I bet you do. That's good. I hope you enjoy watching your playerbase crumble and all your customers turn against you. A lot of us really loved your game Ben, and the ideas that you started out with. When I saw the first Heroes trailer I was amazed. It sounded too good to be true. Then it turned out that it was… You went behind our backs and changed the basic things that made this game different and great. You ruined your game Ben. You and the higher-ups at EA ruined OUR game…I hope you're happy Ben, I hope you're really, really happy. Do you know how many children you ruined Christmas for Ben? Why don't you think about that too while you're at it.R.I.P Battlefield: Heroes. -A formerly loyal customer.“
17. Learnings from Korea Items that sell well Customization items Clothing, name colour Convienience items XP boost, currency boost, stats reset Advantage-giving items BE CAREFUL – the looser MUST NOT know they have lost because of the use of an item
18. Heroes Launch Catalogue Head Face Neck Chest Jacket Hands Legs Feet Back Waist XP Boost VP Boost
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22. Total gross revenue ARPU = Total number of users $3 million in funding = $1.50 ARPU 2 million users
23. Total gross revenue ARPU = Total number of users $3 million in funding = $1.50 ARPU 2 million users Our (conservative) target = $0.50 ARPU Our launch month ARPU = $0.25
27. KPIs* Monthly ARPU (av. revenue per user) MAU (Monthly Active Users) Monthly Conversion rate (% of Actives spending) Monthly ARPPU (av. revenue per PAYING user) *Key Performance Indicators
28. July KPIs* ARPPU (av. revenue per PAYING user) $20.25 *Key Performance Indicators
29. July KPIs* ARPPU (av. revenue per PAYING user) $20.25 Conversion rate (% of Actives spending) 1.29% *Key Performance Indicators
30. Fix Conv. Rate Good MAU and ARPPU Bad ARPU caused by poor Conversion Rate What were spenders buying?
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40. “I think their plan to get the low hanging fruit is right, but it is going too slow… They need some heads and a little bit of $$$ to pick up speed and make some needed changes to the game. “ Frank Gibeau
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43. ”This game is too free, we are giving away too much”
44. ”This game is too free, we are giving away too much” ”Too much VP in the system”
45. Action Points Increase VP-per hour cost of hiring ’demo’ weapons If you play a few hours a day, maintain a weapon for a single character Drop cash-prices of permanent weapons SMS payment methods for some EU countries Release more powerful versions of normal weapons
46. 3 weapons slightly bigger magazines 5 weapons slightly greater chance of critical hit 2 weapons slightly more damage One recoil reduction Sub Machine Gun Rounds in magazine from 40 - 45 Critical hit chance from 0.025 - 0.04 Damage for a critical hit from 15 – 20 Pistol Rounds in magazine from 12-15 Critical hit chance from 0.04 - 0.13 Machine Gun Critical hit chance from 0.03 -0.07 Shotgun Rounds in magazine from 12 – 15 Critical hit chance from 0.05 – 0.07 Sniper Rifle Rounds in magazine from 5 – 7 Better over short range Recoil slightly reduced Knife Damage from 28-30 Hit radius from 2-3 RPGs Critical hit chance from 0 to 0.3 Critical hit damage set at 10
61. Total gross revenue from forum posters = $22 ARPFP Total number of forum posters
62. Total gross revenue from forum posters = $22 ARPFP Total number of forum posters Forum posters spend more than 10x the average user
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64. Hey Ben, … Do you feel like a big man now Ben? I bet you do. That's good. I hope you enjoy watching your playerbase crumble and all your customers turn against you. A lot of us really loved your game Ben, and the ideas that you started out with. When I saw the first Heroes trailer I was amazed. It sounded too good to be true. Then it turned out that it was… You went behind our backs and changed the basic things that made this game different and great. You ruined your game Ben. You and the higher-ups at EA ruined OUR game…I hope you're happy Ben, I hope you're really, really happy. Do you know how many children you ruined Christmas for Ben? Why don't you think about that too while you're at it.R.I.P Battlefield: Heroes. -A formerly loyal customer.“
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70. To recap… The original store catalogue was sub-optimal because we; Had insufficient info about western gamer’s appetite for virtual goods Were scared by the Bad Company 1’s ‘weapons for sale’ controversy We were being too conservative As a result our conversion rate was too low We quickly identified what we needed to do to increase conversion rate with a survey We were understaffed until Frank Gibeau allowed us enough to staff up We were still too conservative about changing game balance… …until we got very concerned about losing ours and our team’s jobs Which forced us to make radical changes… …which caused a huge uproar online… …but which didn’t actually correspond with a declining userbase
General Manager Easy. First ever team in EA to have been ‘built’ for free to play business models
four live titles, Battlefield Heroes – which is the subject of this talkFree to play cartoon shooter – open beta June 2009EA’s first free to play game outside of PogoThe landing page video does a good job of giving you a feel for the game
Battlefield Play4Free
Battleforge
Lord of Ultima
80 staff divided between three teamsTeam in Stockholm who build shooters, Team called Phenomic in Ingelheim, Germany who build strategy gamesTeam in Stockholm who tie the titles together with web technology and websites. Set up as a fully integrated developer/publisher, with most of the key functions all housed in one location.
‘Battlefield Heroes Is Practically Ruined’ – with this headline on December 1st 2009, Kotaku announced something we’d been working on in my studio for the last several months. ‘As a regular player of the game, I've had some kind things to say about Battlefield Heroes. As an online game, however, things can change at the drop of a hat. And EA just dropped the hat.’
Over at ArsTechnica they felt the same – ‘a recent price restructuring destroys the ability to play without spending real money’.
Over at industry news site Inside Social Games they reported a little more soberly ‘EA’s Battlefield Heroes Has Virtual Economy Troubles’ ‘The phrase here is “freemium,” in quotes, because recent virtual goods changes to the game have shot the title in its digital foot, forcing players that want to compete to spend money.’Articles using our forums as sources this is a typical forum post
‘Now it's impossible for me to play the game for free. I can't even afford the long ranged pistol anymore, let alone bandages. Let me make this clear: now it takes 22 wins for us to earn enough VPs to rent a weapon for a day. If each match is 10 minutes long, that means I'll have to play for 3 hours and a half with a stellar team just to afford the weapon.’Post originally contained an incorrect calculationSaid 6 hours to maintain weapon for freeHe corrected itOnline news sites didn’t
‘EA Failed’ forum sig campaign 80% of forum users were using this sigGot 300+ emails that weekHere’s one
According to forum posters, fans emailing me, consumer press and business blogs we’d fucked upKilled a popular free gameAlienated the audiencePushed commerce too farGame was obviously going to dieWhy am I standing here? Why is Easy still open? How come I still have a job? How come we are releasing a game with an identical business model this month?This talk will answer those questions
Heroes after Korean modelNo significant virtual goods games in western world in 2007No shootersAnnounced the game in 2008 – many questioned if a free to play shooter would work in the westWe learnt from Neowiz, collaborated on Battlefield OnlineThey taught us about Korean item catalogues
Heroes launch catalogue was simpleTech limitation meant we couldn’t do pets with AIClothing itemsEmotes – can be played at a key moment – when you’ve been killedWidgets – our convenience itemsAllow faster access to content but don’t directly sell content, especially not weapons.Didn’t sell weapons because of something else happening in EA
March 2008 Bad Company 1 closed beta from sister studio DICEMistake ‘buy this weapon on Xbox Live Marketplace’Internet uproarWe decided to pull permanent weapon salesMade promises in interview, many on YouTube, came back to haunt me
Launched on the 25th of June 2009A year late (that’s another presentation)July 2009 still our biggest month for usersLots of people playing the game a lotWe had a problemBy the end of the month I t was clear we were not making anywhere near as much money as forecasted
Free to play games measure success by ARPU, among other metrics
We calculate ARPU this wayPicked a conservative forecast arpu supported by Korean data
We calculate ARPU this wayPicked a conservative forecast arpu supported by Korean data
Didn’t feel goodWe were confident about $0.50 forecast from Korean benchmarksARPU was lower in the closed betaThought that was because it was closed betaSweden has mandatory month-long holidays in JulyMany spent the summer worrying
I got back in augustOne of the only other people there was RommyGhaly, our analyst
Rommy and I looked at the KPIs for July Already talked about ARPUMeasure player volume with Monthly Active Users or MAUOther metrics Rommy and I looked at% of active players who spend in a given monthAverage revenue per paying user in a month
Our ARPPU was goodThe conversion rate was horrible for a game like this
Our ARPPU was goodThe conversion rate was horrible for a game like this
Good user volume, good amount of money from spendersConv rate was the issueThis clarity enabled us to concentrate
Store metrics told us spenders were buying clothesPeacock – show off relative wealth with cool-looking heroOnly 1.29% of userbase were peacocksNeed to double that number. Find out what everyone else wanted to buyDecided to run survey
Store metrics told us spenders were buying clothesPeacock – show off relative wealth with cool-looking heroOnly 1.29% of userbase were peacocksNeed to double that number. Find out what everyone else wanted to buyDecided to run survey
Store metrics told us spenders were buying clothesPeacock – show off relative wealth with cool-looking heroOnly 1.29% of userbase were peacocksNeed to double that number. Find out what everyone else wanted to buyDecided to run survey
I worked in Market Research for 2 yearsWe had previously set up a zoomerang accountCould pop up surveys when players hut down clientWanted to find out what items would convert people to spending
Multiple choice - % add up to more than 100Vehicle cust considered too technically difficult and would just be more ARPPU from peacocks, not solving the problemMore payment instruments, bundles already planned
Boost items wasn’t in our backlog, we’d decided not to do it
When people got back from summerBuilt a plan to add updates according to surveyPut advantage items at bottom of list, thought it would kill userbaseWanted to try to stick to original plan – no buying advantages
Team was too small to do this workHad to do work on dev framework before we could even do updatesAsked immediate bosses for more staffThey said ‘not until you make more money’A Catch 22 situation
F2P was new to EAThey didn’t know if the business model would ever work, even with more staffRefused to make investmentWe slowly worked through planUptick in October, but not enoughMoving too slow on key monetization features
Frank visitedOriginally gave Heroes greenlight and said ‘I would invest my own money in this’Looked at plans and metricsQuickly agreed that we needed more moneyWithin an hour, hiring blockages were cleared.
By late Oct we had most of the features from the surveyPerm weapons, bundles, more clothes, more payment types, but were holding back on advantagesBut immediate bosses had lost patience. Game was still loosing moneyWe weren’t moving the needle enoughEA was going through an aggressive round of layoffsIn this climate we were in trouble – we started getting very paranoid that we would be laid off along with the teamFear of losing our jobs caused us to consider making some big changes
Orange room for adhoc meetingsJohny – game still too free. Salt – VP is for ‘demo’ rentals, but so much of it that people can keep renting foreverWe had guys who had played for 100s of hours and never paid a penny
Orange room for adhoc meetingsJohny – game still too free. Salt – VP is for ‘demo’ rentals, but so much of it that people can keep renting foreverWe had guys who had played for 100s of hours and never paid a penny
Orange room for adhoc meetingsJohny – game still too free. Salt – VP is for ‘demo’ rentals, but so much of it that people can keep renting foreverWe had guys who had played for 100s of hours and never paid a penny
Changes made us nervousThought it could have a big effect on userbase, driving revenues down even if more people were paying as a proportion of userbaseWe were going back on assurances we made nearly 2 years beforeUnder pressure to save our jobs and our staffs jobsDev team went to work
At 11:57 am local time on the 30th of November 2009 we updated the gameChristmas calendar campaignFirst weapons that dropped were shotgunsEnd of the day had 64 page forum thread about shotgunsSo moderators made a dedicated thread on changesBy end of the day 50 pages, 1000 postsWithin a week 200 pages and 4000 postsForums in turmoil, moderators working to close abusive threads
Press picked up on changesKotaku often lead the way with news stories and within days all the major news sites had picked up on our changes It was everywhere. In the eyes of the world we had fucked up. The community was in uproar, the press was openly critical of the changes. In any normal business we would have assumed we were fucked and packed our desks ready to leave. But we aren’t in any normal business. We are running a direct-to-consumer online business. We have one thing a lot of people don’t have. We have the data…
So what happened to the consumer behavior?
Recap of what was broken before?So what happened after the pricing change and the new weapons were introduced?
As you can see here our revenue approximately doubled overnightBut what was causing this upswing? Was it more users, or higher revenue per user?
Here’s the users.Note there was no change in users during this periodThe doubling of revenue wasn’t caused by a doubling of playersBut crucially there was no exodus in players at all contrary to what people were expectingSo, if the doubling of revenue wasn’t more users, was it that the existing spenders were simply spending more?
Nope – as you can see, the spending per spender actually dropped during this periodSo if the douboling of revenue wasn’t more usersAnd it wasn’t the spenders spending moreIt must have been conversiton rate – more people were spending?
It wasWe’d succeeded in our goal of increasing conversionWe’d created items that appealed to the competitive players, not just the peacocksAs you can see we’d tripled our spenders, while maintaining the userbase and only slightly decreasing the amount spenders were spending.Worth noting that its still a very small number of users (less than 5%) who buy stuff in a daySo what was happening on the forums? They seemed to be indicating the audience were deeply unhappy with these changes, and that the userbase should be crashing
Shows the entire userbase, divided by different types of forum usage78% of users never touch the forums, never even visit them20% of the users visit the forums to read at least onceOnly 2% of users post on the forumsSo these complaints on the forums only represented 2% of the entire audience for the gameSo maybe the forum posters represented a small subset of players who were passionate but wernt the sort of people who would spend?We decided to look at the spending habits of forum posters
Shows the entire userbase, divided by different types of forum usage78% of users never touch the forums, never even visit them20% of the users visit the forums to read at least onceOnly 2% of users post on the forumsSo these complaints on the forums only represented 2% of the entire audience for the gameSo maybe the forum posters represented a small subset of players who were passionate but wernt the sort of people who would spend?We decided to look at the spending habits of forum posters
Shows the entire userbase, divided by different types of forum usage78% of users never touch the forums, never even visit them20% of the users visit the forums to read at least onceOnly 2% of users post on the forumsSo these complaints on the forums only represented 2% of the entire audience for the gameSo maybe the forum posters represented a small subset of players who were passionate but wernt the sort of people who would spend?We decided to look at the spending habits of forum posters
Shows the entire userbase, divided by different types of forum usage78% of users never touch the forums, never even visit them20% of the users visit the forums to read at least onceOnly 2% of users post on the forumsSo these complaints on the forums only represented 2% of the entire audience for the gameSo maybe the forum posters represented a small subset of players who were passionate but wernt the sort of people who would spend?We decided to look at the spending habits of forum posters
We calculated the average revenue per forum poster (ARPFP) Ar-Per-FupThis gave us an astonishing figure.Forum posters on average spend more than ten time the average userSo a couple of reasons why the sentiment of the forum posters was so contrary to user behaviorFirstly, numerically they are a very small sample of the entire userbase only 2%Secondly there seemed to be a disconnect between what they were saying ‘I will leave the game and never spend a penny’ and what they were doing (sticking around and spending lots of money)We now no-longer think of the forums as giving us a chance to take the temperature of the entire userbaseWe think of the forum posters as a small but passionately engaged subset of usersThey play more, they spend more, they talk more, they socialize more they care moreWhen they panic about say balance or cheating, we take notice and do an data-driven investigation, rather than thinking this is how all players feelSo what about some of the guys who were complaining earlier
We calculated the average revenue per forum poster (ARPFP) Ar-Per-FupThis gave us an astonishing figure.Forum posters on average spend more than ten time the average userSo a couple of reasons why the sentiment of the forum posters was so contrary to user behaviorFirstly, numerically they are a very small sample of the entire userbase only 2%Secondly there seemed to be a disconnect between what they were saying ‘I will leave the game and never spend a penny’ and what they were doing (sticking around and spending lots of money)We now no-longer think of the forums as giving us a chance to take the temperature of the entire userbaseWe think of the forum posters as a small but passionately engaged subset of usersThey play more, they spend more, they talk more, they socialize more they care moreWhen they panic about say balance or cheating, we take notice and do an data-driven investigation, rather than thinking this is how all players feelSo what about some of the guys who were complaining earlier
We calculated the average revenue per forum poster (ARPFP) Ar-Per-FupThis gave us an astonishing figure.Forum posters on average spend more than ten time the average userSo a couple of reasons why the sentiment of the forum posters was so contrary to user behaviorFirstly, numerically they are a very small sample of the entire userbase only 2%Secondly there seemed to be a disconnect between what they were saying ‘I will leave the game and never spend a penny’ and what they were doing (sticking around and spending lots of money)We now no-longer think of the forums as giving us a chance to take the temperature of the entire userbaseWe think of the forum posters as a small but passionately engaged subset of usersThey play more, they spend more, they talk more, they socialize more they care moreWhen they panic about say balance or cheating, we take notice and do an data-driven investigation, rather than thinking this is how all players feelSo what about some of the guys who were complaining earlier
This guy who said he couldn’t play for free anymore and was quitting the gameHe was still an active player a year later
And this guy who wanted to tell me how many children I’d ruined Christmas for?He quickly became a paying player.So lets finish by looking at the long-term performance of Heroes in the year or more since the ‘big change’ to what the big trends are
Here’s the registration rate – how many new players we get.No major change since the pricing changesA big summer dip this yearGame is most popular in Europe, young people take long summer holidays over thereCan see that there’s no real long-term effect of the pricing change on regsitrations
Here’s the churn rate – the % of players that leave the game each month – high is bad, low is good.We can see that the pricing changes had no long-term impact on the rate at which people registered for the game or left the game
Gross revenue gone up a lotWe thought Dec 2009 was good after we made the changesThis Dec we took twice as much money from approx the same number of usersSo what's causing this upward trend?
A small uptick in conversion rate following the big upswing in Dec 2009Caused mostly by the addition of more payment instruments like SMS
Also we’ve had an increase in how much the spenders are spendingThis is mostly driven my releasing more and more items that appeal to either the peacocks or the competitive playersWith more choice of items to buy, people tend to spend more
In conclusion then…Heroes is very profitableProjections for next year have a 50% profit margin
Has enabled us to get approval to make a new game Battlefield Play4Free Takes the free-to play game to the next level with the same business model as Heroes, but with HD graphics and a more realistic settingWe aim to make this the western world’s biggest ever client-based free to play game
What can we take away from this?
The BF Heroes team acted as crash test dummiesIt took fear of losing our job to take a leap in the darkWe discovered people don’t mind playing a multiplayer game where some players have bought an advantageAre there analogies from the real world?
Lots of sports where better equipment can given an advantageI race road bikes, always someone who has spent $10k on some really light wheelsSometimes hes a strong rider and we don’t mind him winningSometimes he’s an overweight banker and we like beating himThis is also the case in other sports like golf and motor racing. Buying a small advantage in equipment is accepted
We accept inequality in other aspects of lifeDon’t hate the guy with the Porsche unless he’s an asshole about itDon’t begrudge people because they got an expensive engagement ring
In Heroes, people don’t mind that much if they’ve been killed with a more expensive weaponSometimes the guys is a good player and he would have killed them anywaySometimes he’s not such a good player and the free players enjoy killing himThe difference between the haves and have-nots and the desire to better yourself that comes from this inequality is what drives all economies, whether we like it or not
So let’s follow the user behavior and stop trying to define what a virtual goods game should be in an ideal world, Instead look at what the consumers want them to be. Our consumers told us that our virtual goods game is like a game of golf, a car race or a bicycle race where small purchased advantages are part of the accepted norm, rather than a perfectly balanced game of chess or Poker where no outside influences are allowed.The users accept this, in fact as our survey shows, they demand it.