1. CAITLIN
KOWALKE
NVLA
CONFERENCE:
2015
MAKING MONEY
THROUGH ONLINE MUSIC
DISTRIBUTION

2.  The majority of music now being created, distributed, shared, bought
and discovered is happening outside the traditional music industry.
 The music industry as we have known it is in transition, and the
emerging model is incredibly exciting, larger and far more profitable
than it has ever been.
DIGITAL SALES

3.  Every artist should have a platform where digital
music can be conveniently sold to maximize profits.
 Third party retailers are an alternative option, but
should be focused on in a secondary manner.
PRIVATE RETAIL

4.  Increasing Searchability Through Key Terms
 Include a PLAY Button
 Offer Free Digital Downloads
 Have Digital Downloads for Sale at Competitive Pricing
 Incorporate Physical Options
 Digital Merchandising
 PDF Files
 Video Files
 Images
 Audio Files
 Add Album Information and Descriptions
 Offer Additional Purchase Options
INCREASING DIGITAL SALES THROUGH
PRIVATE RETAIL

5.  Third party retailers are a platform to sell music,
not a marketing tool.
 The best way to get more targeted people visiting
and interested in your iTunes sales page is to link it
from your own website.
THIRD PARTY RETAIL

6.  Creating Public Playlists
 Album Reviews and Ratings
 Communicate with Fan Base
 iTunes Affiliate Program
INCREASING DIGITAL SALES THROUGH
THIRD PARTY RETAIL

7.  Although Per-Stream Payouts Tend to be Small, They Can Add
Up Over Time.
 Streaming Sites Should Always Be Used More to Gain More
Exposure, Rather Than to Accumulate Profits.
STREAMING

8.  ANY time an artist’s work is played on an online distribution
service that service must pay royalties to the artist.
 By signing up for a free SoundExchange account, any artist
can be sure he or she is collecting any royalties which are
due.
 Through this process, the organization allows online distributors to
stream content in exchange for the statutory royalty fee- a fixed rate
for each play.
 In turn, all the royalties collected by SoundExchage are then
distributed to the artists providing the content.
 This agreement does not limit an artist’s right to negotiate for a
higher royalty payment per play with the distributors themselves!
DIGITAL ROYALTIES

9. THE BREAKDOWN OF MAJOR PLAYERS IN
ONLINE STREAMING

10. THE BREAKDOWN OF MAJOR PLAYERS IN
ONLINE STREAMING

11. THE BREAKDOWN OF MAJOR PLAYERS IN
ONLINE STREAMING

12.  It takes a pre-existing crowd
 Choose the platform most appropriate for the
project
 Create a realistic budget
 Think about your rewards
 Include continuous content
CROWDFUNDING