How Specifiers Communicate
•Download as PPT, PDF•
1 like•551 views
Presentation given to the CIMCIG (Chartered Institute of Marketing Construction Industry Group) on Thursday 27 September 2012 at the Building Centre, London.
Recommended
More Related Content
What's hot
Similar to How Specifiers Communicate
Similar to How Specifiers Communicate (20)
More from Su Butcher
More from Su Butcher (20)
Recently uploaded
Recently uploaded (20)
How Specifiers Communicate
- 1. How Specifiers Communicate Su Butcher JustPractising.com Opte.org/maps
- 2. Su Butcher • Su Butcher • BA (Hons) BArch University of Liverpool • Practice Management maap Inkpen Downie Barefoot & Gilles • Social Strategist Associations Product Companies Consultants Steve J Obrien
- 8. Kent Bye
- 9. Jeffery Turner Article
- 10. tylerdurden
- 11. We pretend we’re good at it
- 12. …but we aren’t
- 13. What do Specifiers Want? • Quick Answers • Trusted Advice • The Right Products • Free Information
- 14. “ Architects don’t care about your product. They want to solve their problem.” Richard Gay
- 15. When? JamesCridland
- 16. Myth #1
- 17. Myth #2
- 19. Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service. Robert S. Donovan
- 21. History • Architectmap Jan 2012
- 22. iPhone App and..
- 23. Find • Collaborators • Contractors • Local Expertise • Local Suppliers Architectmap.net
- 24. ESI.infoTV ESI.info
- 26. #ESIinfoTV
- 27. Results • Traffic • Conversions • Advertisers
- 28. How to Start • Audit • Plan • Train • Measure Wildxplorer
- 29. A Strategic View © Su Butcher
- 30. Audit HiggySTFC
- 31. Competitors … are on Linkedin
- 33. Integrated Strategy © Su Butcher
- 34. Train smi23le
- 35. 2,337 shares
- 37. Make Social Objects Vincent Des Jardins http://gapingvoid.com/so/
- 38. Fr ee Your Data Sika Sarnafil
- 39. Go Hunting and Farming
- 42. #RIBAvillage
- 43. Recap: • Talk to each other • Do it online Twitter Stream Graphs
- 44. Visit JustPractising.com for a (Free!) pdf of links and posts Thank You. @SuButcher www.justpractising.com Images: Creative Commons
Editor's Notes
- 1. Some Unintended Consequences
- 2. Some successes
- 3. How to get started
- What is more an entire army of people are employed by architects to stop people like the Marley Rep from talking to them. There was more than one reason why they called me the Rottweiler in one firm I worked in as PM. One of my jobs was to keep people away from the architects.
- The changing Face of Specification and Selection - CIMCIG 22nd September 2011
- 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
- Value Engineering But Hits your radar at Planning – public domain Call when planning registered Contact when determined Send literature, try and meet named agent Try and find out who is to tender , when going to tender Offer to reduce value after tender Not to mention other procurement methods you need to be talking to architects all the time. So you contact them. All the time. The changing Face of Specification and Selection - CIMCIG 22nd September 2011
- The myth that architects are interested in different issues at different times The changing Face of Specification and Selection - CIMCIG 22nd September 2011
- But of course we know that the construction procurement process is not linear. It is cyclical. Iterative. Everyone is talking in circles. So you need to be talking to the architect all the time.
- The ArchitectMap by Mark Schumann and Su Butcher The changing Face of Specification and Selection - CIMCIG 22nd September 2011 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
- Early versions The changing Face of Specification and Selection - CIMCIG 22nd September 2011 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
- iPhone App and low cost Mini- apps for everyone The changing Face of Specification and Selection - CIMCIG 22nd September 2011 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
- Applications for the ArchitectMap The changing Face of Specification and Selection - CIMCIG 22nd September 2011 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
- ESI.info The changing Face of Specification and Selection - CIMCIG 22nd September 2011 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
- © Su Butcher
- Marketers are beginning to realise makes the internet work - Social Objects. The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object. http://gapingvoid.com/so/: Hugh McLeod aka @gapingvoid
- If you don ’ t have a lot of products, then make sure wherever your information is listed the suppliers or directories have this kind of level of usefulness. Help your specifiers find what they need. The changing Face of Specification and Selection - CIMCIG 22nd September 2011 10/05/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
- Thank You.