This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.

1. Social Media Today
Tools, Tips and Thought Provoking Ideas
NRBA Education Conference
May 11 - 14, 2011

2. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Ken Blevins
• President and CEO of PMH Financial
• 20 years Default and Asset Management
experience
• linkedin.com/in/kenblevins
@kenblevins
• facebook.com/kenblevins
facebook.com/pmhfinancial

3. Social Media Today
Tools, Tips and Thought Provoking Ideas
• My Definition of Social Media:
Social media includes the various online
technology tools that enable people to
communicate easily via the internet to share
information and resources.

4. Social Media Today
Tools, Tips and Thought Provoking Ideas
• 55 minute presentation
• 45 to speak and 10 for Q&A
• Not much time
• I could spend an hour…
– on one Facebook “Like” strategy…
– or an hour on how to optimize your LinkedIn
Profile…
– or an hour on using Craig’s List to drive REO buyer’s
to an email marketing campaign.

5. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Going to go fast and touch on as many areas as I
can in the short time we have together…
• I’m going to show you some cool Tools, Websites
and Apps that you can use in your REO business to
make you more efficient…
• The Real Purpose of the presentation is to get you
“thinking”
• Thinking of all the possibilities to grow your
REO/Real Estate business in exponential ways
using “Social Media”!!!

6. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Why?... Why do I need to learn this????
• 87% percent of all home buyers now begin
their search on the Internet before ever
engaging an agent.
• 9 in 10
• The role of “transaction management” is dying.
• You need to engage with home buyer where
they are looking…

7. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Facebook “Fan” Page
– Separate your personal and business pages
• LinkedIn
– Complete your profile
– Use your key words through out
• YouTube Channel- #2 Search Engine (Google)
• Twitter

8. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Why?... Why do I need to learn this????
• Social Proof (Authority, Expert)
• Amazon, Yelp, FB, Twitter
• www.incredibleagents.com
• www.faceified.com

9. Social Media Today
Tools, Tips and Thought Provoking Ideas
Google
• What is being said about me or my business on
the Internet?
– Google Alerts - www.google.com/alerts
• Google Local - Claim your place
– www.google.com/local
• Google keyword tool – Finding good key words
– www.googlekeywordtool.com
• Google Analytics
• Google Voice

10. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Field Essentials (Mobile)
– iPhone 4 (iPhone 5 in September)
– iPad2
– Logitech Keyboard Case by ZAGG for iPad 2
• Mobile Real Estate Apps
– Realtor.com
– Zip Realty (Augmented Reality)

11. Social Media Today
Tools, Tips and Thought Provoking Ideas
• Let’s have some fun!!!
• Cool Tools…. Freemiums
– Roboform - www.roboform.com
– YouMail - www.youmail.com
– SlyDial - www.slydial.com
– Evernote - www.evernote.com
– DropBox - www.dropbox.com
– Hootsuite - www.hootsuite.com

12. Social Media Today
Tools, Tips and Thought Provoking Ideas
The New Tools
• Facebook and Facebook Pages
• LinkedIn
• Twitter
• You Tube
• Craig’s List
• Blogs (WordPress)
• Opt-in, Squeeze and Landing pages
• Email marketing
• Auto Responders
• Mobile Tools and Apps
• Engaging your community in a meaningful way!

13. Social Media Today
Tools, Tips and Thought Provoking Ideas
Resources – Real Estate
• www.REOSocialNetwork.com
• www.TechSavvyAgent.com
• www.theMLSapp.com
• www.Real-TechGuy.com
• www.futureofrealestatemarketing.com
• www.InmanNews.com
• www.agentgenius.com
Resources – General Tech (Also Apps)
• www.mashable.com
• www.TechCrunch.com
• www.Techmeme.com

14. Social Media Today
Tools, Tips and Thought Provoking Ideas
Slides: www.REOSocialNetwork.com/NRBA
linkedin.com/in/kenblevins
@kenblevins
facebook.com/kenblevins
facebook.com/pmhfinancial