Why People Share Stuff Online (and Why You Should Too) Ecobuild 2015
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This document provides 12 tips for sharing content online based on why people share. The tips are to say something, ask for help, be useful, be beautiful, create conversation, huddle into groups, swim the other way, be remarkable, be searchable, be specific, be sticky, and don't worry. The document encourages telling the world these tips and sharing content to get people to come to you by being pull marketing. It concludes by thanking the reader and providing contact information.
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Why People Share Stuff Online (and Why You Should Too) Ecobuild 2015
- 1. Why people are Sharing Online creativecommoners by @Subutcher
- 3. Something to say Elrond Burrell: PassivHaus in Plain English August 2014 ‘Zero-Carbon Buildings’ is an abstract and unreliable idea” “ http://elrondburrell.com/blog/zero-carbon-buildings-wrong-target/
- 6. Or Be Beautiful Stern of Adventure by James Dodds
- 8. Image: .Martin Architecture is too complex to be solve by any one person” Richard Rogers “ Sourc Huddle into groups
- 9. Swim the Other Way John Kasonaa by Jurvetson His TED Talk
- 11. People are Searching Dave Gorman by Ario
- 13. Be Specific
- 14. Sticky
- 18. Tell the World: 1. Say Something 2. Ask for Help 3. Be useful 4. Be Beautiful 5. Create Conversation 6. Huddle into groups 7. Swim the other way 8. Be Remarkable 9. Be Searchable 10. Be Specific 11. Be Sticky 12. Don’t Worry
- 20. Thank You. Talk to Me: @SuButcher www.justpractising.com Images: Creative Commons
Editor's Notes
- Hello, I’m Su Butcher and I’m going to share some thoughts with you about why people are sharing online. And why you should do it too.
- What is Sharing? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. But why do people do this?
- 1. Firstly because they have something to say. One of the most trusted sources of information these days is the blog, and if you want to influence opinion you must blog. This is the excellent Elrond Burrell who has been blogging for about a year, and getting a lot of reaction by seeking to educate us on what sustainability really means
- 2. Then of course people share their problems. It is much easier to find things if you can ask questions of your network. Here is a friend of mine film maker Neil Fairbrother asking about CO2 emissions from wind turbines, and our conversation as I put him in touch with a couple of people who could help him.
- 3. People share to be useful, but they also have other motives, and that’s fine. Here’s Jacqui at designconscious helping me find an uplighter at the last minute before a client meeting back in 2011. Her recommendation went in the spec which is great, but more importantly, I saved hours trawling through the hell that is the Thorn Lighting Catalogue. Everyone's a winner!
- 4. Or for the other side of the William Morris quotation, people share the stuff they love. I live on the Essex Coast and James Dodds is one of my favourite artists. His paintings and prints of boats and Essex coastal towns are an inspiration. This one (which he’s given me permission to share with you here) is one of 100s on his website.
- 5. Why do we share this stuff? The new internet is no longer about broadcasting, its about conversations. By discussing things we care about, we can create and develop ideas, and it helps us learn if we could work together.
- 6. Some people like to Find people who agree with them and collectivise to take action. This is how people learned about BIM when it was a new thing, but more than that, it is also the core of the concept of collaboration. Co-operating together will be what changes the construction industry for the better, and social media can help us do that.
- 7. But some people actively collect the mavericks. You can stand out from the crowd. Every day TED publishes a short talk by a thought leader – like John Kasonaa here who has helped turn the poachers of Namibia, including his father, into conservationists, giving them “ownership in the wildlife.” Every day, another thought leader to listen to, for free in your inbox.
- 8. And why are thought leaders so important? They teach us how to be remarkable – literally. When you’re doing something amazing people remark upon it. They share it with others. Seth Godin wrote a book about this called ‘Purple Cow’.
- 9. Before the internet, being remarkable didn’t always work – you might just have found yourself yelling in a bucket. But now we have Googlewhack. The more obscure your remarkability is, the better. It just makes it easier for people who are looking to find you via google. Here’s Dave Gorman presenting about GoogleWhack and that’s the simplest definition of what a GoogleWhack is.
- Being remarkable is no longer a disadvantage. It doesn’t stop Amazon stocking your book. It doesn’t stop the local cafe competing locally with McDonalds. The Mass Market no longer lords it over the Niche Market.
- 10 So be Specific about what you have to share. When I worked for an architect back in the noughties we rebuilt the services section of our website to speak directly to the people we can help most with their concerns about buildings and property. We were the best architects (at what we did) and you can be the best too, online 24/7.
- 12 If you are specific and remarkable then you’ll be memorable. Your contribution sticks not only in people’s minds but it sticks onto the internet, building up a footprint of your remarkableness.
- This means that instead of having to shove your stuff in people’s faces, people will break down your door for it. Sharing helps them know you, and if they need your help, they’ll come to you. ¾ of a million youtube subscribers for a blender company? Now that’s sticky.
- But you don’t have to sell blenders to identify what makes you remarkable. To quote from the Seth Godin’s book ‘All Marketers are Liars’; "There are only two things that separate success from failure in most organisations today: 1. Invent stuff worth talking about 2. Tell Stories about what you've invented"
- And lastly, just in case you were, please heed the advice of David Meerman Scott (who wrote ‘The new Rules of Marketing and PR’. Don’t worry about sharing your best information online. Your competitino already knows what you’re doing, and People like leaders, not followers. That was August 19th 2008 by the way. He was ahead even then.
- So here’s your homework.
- And don’t forget. We’re listening – we may even talk about you. Then who knows what we might achieve together.