This document is an IBM proposal presented to Canon U.S.A. on August 8, 2015. The proposal outlines IBM's capabilities to help Canon achieve its goals of targeted $1 billion marketing campaigns and IT infrastructure updates by 2019. The proposal discusses industry trends in digital commerce, Canon's goals, IBM's relevant capabilities including ExperienceOne and WebSphere Commerce, and a proposed implementation plan with key milestones. IBM emphasizes its dedication to providing Canon with a trusted partnership and leveraging expertise in retail to help drive innovation and business results.