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© 2019 AppLearn® All rights reserved
“What’s in it for me”
the employee
mentality you need to
overcome
What’s in it for me?
Whether we like it or not
this question fuels human
behavior, if people don’t
see the benefits behind
something, they aren’t
going to adopt it.
© 2019 AppLearn® All rights reserved
Organizations are
struggling to capitalize
on their investment in
cloud-based technology
because people are not
adopting the software.
© 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
“70% of change programs fail to achieve their
goals, largely due to employee resistance.”
McKinsey & Company
© 2019 AppLearn® All rights reserved
But, digital transformation brings with
it a vast number of benefits, so why
are the statistics so negative?
While digital transformation has
benefits, it also creates fear, change,
and challenges.
© 2019 AppLearn® All rights reserved
Why do the negatives
outweigh the positives?
© 2019 AppLearn® All rights reserved
People are naturally
averse to change
and change can
have a negative
connotation .
© 2019 AppLearn® All rights reserved
As a result of this natural resistance to change, negative
points overshadow many of the positive aspects of
digital transformation. But, this can be overcome by
using the right messaging and communications.
© 2019 AppLearn® All rights reserved
Make the benefits known
© 2019 AppLearn® All rights reserved
Successful digital transformation projects
bring with them many benefits not only for the
business but for the individual employees too.
© 2019 AppLearn® All rights reserved
While the C-level are aware
of the business benefits,
e.g. high ROI and reduced
training costs, most of the
workforce have no idea
how the transformation will
improve their day-to-day.
© 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
You need to strike a connection with employees to get them to
adopt the change, inform users of the benefits for them,
time-saving, quicker task completion and automated processes.
© 2019 AppLearn® All rights reserved
Update your communications
© 2019 AppLearn® All rights reserved
Organizations often rely on
traditional communication
methods/mass emails to
communicate with their
workforce.
© 2019 AppLearn® All rights reserved
However, employees are becoming
immune to these outdated methods.
© 2019 AppLearn® All rights reserved
By using a support
solution such as a
Digital Adoption
Platform (DAP), you
can target your
employees both in-
application and out-
of-application.
© 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
Targeting your employees from multiple angles
helps ensure the message is receive. However, to
be certain you can use the analytics within a DAP
to measure the consumption, determine the
response and decide whether the message
needs to be re-sent.
© 2019 AppLearn® All rights reserved
Adding these considerations to your message
and delivery can help you ensure success!
© 2019 AppLearn® All rights reserved
Let’s connect
© 2019 AppLearn® All rights reserved

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"What's in it for me" the employee mentality you need to overcome

  • 1. © 2019 AppLearn® All rights reserved “What’s in it for me” the employee mentality you need to overcome
  • 2. What’s in it for me? Whether we like it or not this question fuels human behavior, if people don’t see the benefits behind something, they aren’t going to adopt it. © 2019 AppLearn® All rights reserved
  • 3. Organizations are struggling to capitalize on their investment in cloud-based technology because people are not adopting the software. © 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
  • 4. “70% of change programs fail to achieve their goals, largely due to employee resistance.” McKinsey & Company © 2019 AppLearn® All rights reserved
  • 5. But, digital transformation brings with it a vast number of benefits, so why are the statistics so negative? While digital transformation has benefits, it also creates fear, change, and challenges. © 2019 AppLearn® All rights reserved
  • 6. Why do the negatives outweigh the positives? © 2019 AppLearn® All rights reserved
  • 7. People are naturally averse to change and change can have a negative connotation . © 2019 AppLearn® All rights reserved
  • 8. As a result of this natural resistance to change, negative points overshadow many of the positive aspects of digital transformation. But, this can be overcome by using the right messaging and communications. © 2019 AppLearn® All rights reserved
  • 9. Make the benefits known © 2019 AppLearn® All rights reserved
  • 10. Successful digital transformation projects bring with them many benefits not only for the business but for the individual employees too. © 2019 AppLearn® All rights reserved
  • 11. While the C-level are aware of the business benefits, e.g. high ROI and reduced training costs, most of the workforce have no idea how the transformation will improve their day-to-day. © 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
  • 12. You need to strike a connection with employees to get them to adopt the change, inform users of the benefits for them, time-saving, quicker task completion and automated processes. © 2019 AppLearn® All rights reserved
  • 13. Update your communications © 2019 AppLearn® All rights reserved
  • 14. Organizations often rely on traditional communication methods/mass emails to communicate with their workforce. © 2019 AppLearn® All rights reserved
  • 15. However, employees are becoming immune to these outdated methods. © 2019 AppLearn® All rights reserved
  • 16. By using a support solution such as a Digital Adoption Platform (DAP), you can target your employees both in- application and out- of-application. © 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
  • 17. Targeting your employees from multiple angles helps ensure the message is receive. However, to be certain you can use the analytics within a DAP to measure the consumption, determine the response and decide whether the message needs to be re-sent. © 2019 AppLearn® All rights reserved
  • 18. Adding these considerations to your message and delivery can help you ensure success! © 2019 AppLearn® All rights reserved
  • 19. Let’s connect © 2019 AppLearn® All rights reserved