SITEC E-Commerce Course: Content Management Course Series: Getting Started 201 Content management is the process of organizing and integrating all piecemeal content in the most efficient way. These organized content can then be reused in different publications and published through different channels. There are various types of content management systems on the market to meet the needs of users in various industries. Among them, content management can include managing the electronic assets of the website, as well as storing corporate documents (such as brand guides, business plans, emails, etc.). Company :Launchpad Guest Speaker :Wing Hong

1. Wing Hong
Founder of Launchpad
Inbound Coach/Public Speaker
Discovered Inbound Marketing accidentally
Turned passion into a business (Launchpad)
Kuala Lumpur HubSpot User Group leader

2. Pet shop

4. Give, Give, Give value before you ask
for something

11. Content Marketing

12. 47% of buyers viewed three to five pieces
of content before engaging with a sales
rep.
70% of people would rather learn about
new products through content than
traditional advertising.

13. When both video and text are available
on the same page
72% of people would rather use video to
learn about a product or service.

14. Video

15. In the past, companies would create video
and hope it reached and influenced its audience.
Now, consumers and followers are literally begging
for more video from their favorite organizations.

16. “Video as a conversion asset versus a
brand awareness asset is much more
valuable and yields a higher ROI,”

18. Social Media Marketing Trends

19. According to the Data & Marketing
Association, social media spending will
account for almost 20% of marketing
budgets in the next 5 years.

20. Permanent vs Ephemeral Content

21. Instagram and Facebook Stories have created
another new type of content: Temporary.

22. “Ephemeral content versus permanent content is often
dictated by the social platform, as well as by the
audience's behavior on the platform.”
- Kelly Hendrickson, social media marketer at HubSpot

23. Instagram and Facebook stories are a chance to
showcase a little more of your brand’s personality

29. Buyer Persona

30. VS
25 years old
Long hair
Korean
Speaks
English
Petite
Extrovert

31. Facebook charges by every
impression/reach/click/conversion

33. What fish?

34. What food?

35. Where?

36. Buyer Persona

40. Scan to download

41. Strategy

47. Give, give, give value before you ask.

48. www.launchpadmy.co
Thank You
Are you ready to Skyrocket Your
Business with Inbound Marketing?
CONTACT US
Aaron Goh
Wing Hong
Inbound Sales & Marketing Consultant Founder of Launchpad
aaron@launchpadmy.co
winghong@launchpadmy.co
+6016-331 2213
+6017-375 5958

49. Thank You