How Companies Are Using Social Media
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Presentations to a group of Franchisers about Social Media- focused on Twitter, Facebook and LinkedIn
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How Companies Are Using Social Media
- 1. How to effectively use Social Media Lakeshore Branding June 23, 2009
- 2. Who is this guy? Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears Iโm Certified Started digital marketing agency 2 years ago 5 things you (hopefully) donโt know about me
- 3. I require 3 pillows to fall asleepโฆ (head, knees, 1 to cuddle with)
- 4. I'm an active volunteer at a senior homeโฆ.
- 5. I went to DePaul University
- 6. Started four companies and sold two of them
- 7. Iโm a semi-pro blackjack player
- 8. Start from the Beginning Linkedin launched in 2003, Cinco de Linkedin Facebook came about a year later Twitter new comer in the Game Understand where your clients are
- 9. The Stats 40,000 new blogs a day 1400% Growth on Twitter past year 25-44 year olds most active on Twitter ย More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook Average age of LinkedIn user is 41 and income is $109K
- 10. Naked Pizza โ69 percent of sales generated during a one-day Twitter advertising blitzโ
- 12. Dominos
- 13. Dominos
- 14. Are you part of the Conversation?
- 15. Monitoring
- 18. Monitoring
- 23. Dive in the Water is niceโฆ.
- 24. Thanks for your time. How can you learn more? Chris Campbell Office: 312-229-0038 www.lakeshorebranding.com
Editor's Notes
- Linkedin lunchedCinco de LinkedinFacebook launched 2004 at Harvard and expanded to hundreds of Universities by fall 2004Twitter launched in 2006
- New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
- $2 mil in salesNot much for large company- but the ROI is off the charts to generate this revenue
- Embeded 58K websites
- Chicago Dominos
- Stay active- give updates, exclusive specials, give incentives for them to engage with your brandMonitoring- Join the conversation- example of property company that does not want to communicate vs companies like dominos that makes apology video
- Threadless- Well they have fresh content, all the time. They integrate their products there nicely- look at the new tees tab. They have a contest every Thursday that uses fan involvement and they give out gift codes for the site. Because itโs every Thursday, people know and expect it, so they keep coming back