DrupalCamp Atlanta 2022 - Effective Project Management
How Next Gen Companies are saving millions using effective communication during crisis
1. How Next Gen Companies are saving
millions using effective communication
during crisis
DHAVAL KAPASI
CO-FOUNDER, EMREACH
2. Agenda
▪ Introduction
▪ Financial impact during crisis
▪ How Next Generation leaders saved
millions by being resilient
▪ Why you need to prepare a better
communication plan for next crisis
▪ How to prepare like Next Gen
Leaders
▪ About EmReach
▪ Q & A
4. Financial impact during crisis
15000
25000 25000
CHENNAI
FLOODS
CAUVERY
ISSUE
SEPT 2 STRIKE
(ESTIMATED)
LossinCrores(INR)
Crisis Events
Productivity Loss
Loss due to
downtime
Loss of potential
revenue
Loss of
reputation
Source: Assocham
5. Loss due to downtime
5600
28000
84000
336000
0 50000 100000 150000 200000 250000 300000 350000 400000
1 Minute
5 minute
15 minites
60 Minutes
Loss in USD
Loss
per
minute
$5,600
Source: Gartner
6. How Next Generation leaders saved millions
Bangalore Cauvery Issue case study
EFFICIENT
Automate
Crisis
Communication
Productivity
Efficiency
Reputation
Downtime
IMPROVED
Focus on real issue
Employees & Management
informed
Timely message on when
office Closed/Open
Used combination of voice
call, SMS, Email
Two-Way feedback loop helped
make critical decisions
SIMPLE SMART AWESOME
7. Why you need to prepare a better communication
plan for next crisis?
▪ Manual, email or one-way
communication is inefficient and
ineffective
▪ ROI on crisis communication
automation is very high
▪ It is your responsibility
▪ Proven methodology
From This
To This
Reach a new efficiency level
8. How to prepare a better communication plan for
next crisis
•Empower yourself. Act as an owner
•Make your management aware of benefits
•Automate manual call trees to improve efficiency
•Calculate your ROI
Laying the
Foundation
•Multi-modal approach: Voice call, SMS, Email, Mobile
Push messages
•Two-Way messaging
•Integrate with HR, ITSM Systems
•Scalable to your company employee/stakeholder size
What to look
in automated
system
9. About EmReach
Instant 2-Way Crisis Communication Solution
Modes
Email
Cell Phone (Work)
SMS
Desktop Alert
Desk Phone (Office)
Cell Phone (Personal)
Home Phone
10. About EmReach
Instant 2-Way Crisis Communication Solution
In India
Works across 200+
countries
Awarded Top 20 Disaster
Recovery Provider Global Customers