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How Next Gen Companies are saving
millions using effective communication
during crisis
DHAVAL KAPASI
CO-FOUNDER, EMREACH
Agenda
▪ Introduction
▪ Financial impact during crisis
▪ How Next Generation leaders saved
millions by being resilient
▪ Why you need to prepare a better
communication plan for next crisis
▪ How to prepare like Next Gen
Leaders
▪ About EmReach
▪ Q & A
Introduction
Crisis
Event
Next Gen
Leaders
Financial impact during crisis
15000
25000 25000
CHENNAI
FLOODS
CAUVERY
ISSUE
SEPT 2 STRIKE
(ESTIMATED)
LossinCrores(INR)
Crisis Events
Productivity Loss
Loss due to
downtime
Loss of potential
revenue
Loss of
reputation
Source: Assocham
Loss due to downtime
5600
28000
84000
336000
0 50000 100000 150000 200000 250000 300000 350000 400000
1 Minute
5 minute
15 minites
60 Minutes
Loss in USD
Loss
per
minute
$5,600
Source: Gartner
How Next Generation leaders saved millions
Bangalore Cauvery Issue case study
EFFICIENT
Automate
Crisis
Communication
Productivity
Efficiency
Reputation
Downtime
IMPROVED
Focus on real issue
Employees & Management
informed
Timely message on when
office Closed/Open
Used combination of voice
call, SMS, Email
Two-Way feedback loop helped
make critical decisions
SIMPLE SMART AWESOME
Why you need to prepare a better communication
plan for next crisis?
▪ Manual, email or one-way
communication is inefficient and
ineffective
▪ ROI on crisis communication
automation is very high
▪ It is your responsibility
▪ Proven methodology
From This
To This
Reach a new efficiency level
How to prepare a better communication plan for
next crisis
•Empower yourself. Act as an owner
•Make your management aware of benefits
•Automate manual call trees to improve efficiency
•Calculate your ROI
Laying the
Foundation
•Multi-modal approach: Voice call, SMS, Email, Mobile
Push messages
•Two-Way messaging
•Integrate with HR, ITSM Systems
•Scalable to your company employee/stakeholder size
What to look
in automated
system
About EmReach
Instant 2-Way Crisis Communication Solution
Modes
Email
Cell Phone (Work)
SMS
Desktop Alert
Desk Phone (Office)
Cell Phone (Personal)
Home Phone
About EmReach
Instant 2-Way Crisis Communication Solution
In India
Works across 200+
countries
Awarded Top 20 Disaster
Recovery Provider Global Customers
Q & A
Thank You
Dhaval Kapasi

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How Next Gen Companies are saving millions using effective communication during crisis

  • 1. How Next Gen Companies are saving millions using effective communication during crisis DHAVAL KAPASI CO-FOUNDER, EMREACH
  • 2. Agenda ▪ Introduction ▪ Financial impact during crisis ▪ How Next Generation leaders saved millions by being resilient ▪ Why you need to prepare a better communication plan for next crisis ▪ How to prepare like Next Gen Leaders ▪ About EmReach ▪ Q & A
  • 4. Financial impact during crisis 15000 25000 25000 CHENNAI FLOODS CAUVERY ISSUE SEPT 2 STRIKE (ESTIMATED) LossinCrores(INR) Crisis Events Productivity Loss Loss due to downtime Loss of potential revenue Loss of reputation Source: Assocham
  • 5. Loss due to downtime 5600 28000 84000 336000 0 50000 100000 150000 200000 250000 300000 350000 400000 1 Minute 5 minute 15 minites 60 Minutes Loss in USD Loss per minute $5,600 Source: Gartner
  • 6. How Next Generation leaders saved millions Bangalore Cauvery Issue case study EFFICIENT Automate Crisis Communication Productivity Efficiency Reputation Downtime IMPROVED Focus on real issue Employees & Management informed Timely message on when office Closed/Open Used combination of voice call, SMS, Email Two-Way feedback loop helped make critical decisions SIMPLE SMART AWESOME
  • 7. Why you need to prepare a better communication plan for next crisis? ▪ Manual, email or one-way communication is inefficient and ineffective ▪ ROI on crisis communication automation is very high ▪ It is your responsibility ▪ Proven methodology From This To This Reach a new efficiency level
  • 8. How to prepare a better communication plan for next crisis •Empower yourself. Act as an owner •Make your management aware of benefits •Automate manual call trees to improve efficiency •Calculate your ROI Laying the Foundation •Multi-modal approach: Voice call, SMS, Email, Mobile Push messages •Two-Way messaging •Integrate with HR, ITSM Systems •Scalable to your company employee/stakeholder size What to look in automated system
  • 9. About EmReach Instant 2-Way Crisis Communication Solution Modes Email Cell Phone (Work) SMS Desktop Alert Desk Phone (Office) Cell Phone (Personal) Home Phone
  • 10. About EmReach Instant 2-Way Crisis Communication Solution In India Works across 200+ countries Awarded Top 20 Disaster Recovery Provider Global Customers
  • 11. Q & A