Ben Holt, digital manager, Médecins Sans Frontières
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Segmenting by demographic and attitude - influencing young professionals. Aud...CharityComms
Mark Atkinson, director of external affairs, Scope
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Targeting niche audiences to support brand positioning. Audience first confer...CharityComms
Imogen Wilson, head of communications, Plan UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Insight to innovation - new segments meet new products. Audience first confer...CharityComms
Lee Gisbourne, data analysis manager, RNLI; Jeff Gould, senior innovation manager, RNLI
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...CharityComms
Patricia Macauley and Jag Poonia, directors, Cultural Intelligence Hub
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Segmentation in practice. Audience strategy conference, 26 May 2016CharityComms
Ciara Smyth, director of insight, planning and strategy, Stroke Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Segmenting by demographic and attitude - influencing young professionals. Aud...CharityComms
Mark Atkinson, director of external affairs, Scope
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Targeting niche audiences to support brand positioning. Audience first confer...CharityComms
Imogen Wilson, head of communications, Plan UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Insight to innovation - new segments meet new products. Audience first confer...CharityComms
Lee Gisbourne, data analysis manager, RNLI; Jeff Gould, senior innovation manager, RNLI
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...CharityComms
Patricia Macauley and Jag Poonia, directors, Cultural Intelligence Hub
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Segmentation in practice. Audience strategy conference, 26 May 2016CharityComms
Ciara Smyth, director of insight, planning and strategy, Stroke Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Better listening. Audience strategy conference, 26 May 2016CharityComms
Viki Cooke, founding director, BritainThinks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Co-creating content with the real people in your stories | The power of human...CharityComms
Jemma Sullivan, senior brand manager and Emma Hetherington, head of content and news, Diabetes UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A model for defining and prioritising your audiences for growth. Audience fir...CharityComms
Anton Ivankiv, business planning and forecasting manager, RSPB; Andrew Manly, researcher - supporter insight, RSPB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing your brand to life: helping people to tell their stories honestly | ...CharityComms
Shree Rajani, head of communications, Versus Arthritis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Show me the impact - Stroke awareness month. Integrated campaigns conference,...CharityComms
Anil Ranchod, deputy director of PR and communications, Stroke Association
Darren Walker, account director, Gorkana
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating and activating Scope’s brand story | The power of human stories conf...CharityComms
Danielle Wootton, head of marketing, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016CharityComms
Alice Delemare, campaigns adviser, Bond
Julius Honnor, digital manager, Bond
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The people behind your pictures - telling complete stories | The power of hum...CharityComms
Tamsin Maunder, head of brand and creative and Jess Crombie, humanitarian communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Defining our brand purpose and personality | Brand strategy and story | Brand...CharityComms
Kellie Stewart, head of communications and public affairs, Brain Research Trust
Sally Shire, trustee, Brain Research Trust and former global brand director, Aviva
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
Paul Gill, head of digital engagement, Oxfam
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...CharityComms
Andrew Mortimer, communications manager, YMCA and Martha Robinson, head of communications and engagement, NHS Brighton and Hove Clinical Commissioning Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social, political and economic trends you need to know about | The future of ...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
A guide to mapping your audiences. Audience first conference, 16 July 2014CharityComms
Ranila Ravi-Burslem, head of marketing planning and analysis, NEST
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Better listening. Audience strategy conference, 26 May 2016CharityComms
Viki Cooke, founding director, BritainThinks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Co-creating content with the real people in your stories | The power of human...CharityComms
Jemma Sullivan, senior brand manager and Emma Hetherington, head of content and news, Diabetes UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A model for defining and prioritising your audiences for growth. Audience fir...CharityComms
Anton Ivankiv, business planning and forecasting manager, RSPB; Andrew Manly, researcher - supporter insight, RSPB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing your brand to life: helping people to tell their stories honestly | ...CharityComms
Shree Rajani, head of communications, Versus Arthritis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Show me the impact - Stroke awareness month. Integrated campaigns conference,...CharityComms
Anil Ranchod, deputy director of PR and communications, Stroke Association
Darren Walker, account director, Gorkana
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating and activating Scope’s brand story | The power of human stories conf...CharityComms
Danielle Wootton, head of marketing, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016CharityComms
Alice Delemare, campaigns adviser, Bond
Julius Honnor, digital manager, Bond
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The people behind your pictures - telling complete stories | The power of hum...CharityComms
Tamsin Maunder, head of brand and creative and Jess Crombie, humanitarian communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Defining our brand purpose and personality | Brand strategy and story | Brand...CharityComms
Kellie Stewart, head of communications and public affairs, Brain Research Trust
Sally Shire, trustee, Brain Research Trust and former global brand director, Aviva
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
Paul Gill, head of digital engagement, Oxfam
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...CharityComms
Andrew Mortimer, communications manager, YMCA and Martha Robinson, head of communications and engagement, NHS Brighton and Hove Clinical Commissioning Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social, political and economic trends you need to know about | The future of ...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
A guide to mapping your audiences. Audience first conference, 16 July 2014CharityComms
Ranila Ravi-Burslem, head of marketing planning and analysis, NEST
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Audience engagement in the new digital. Audience first conference, 16 July 2014CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Presented by Nalini Singh of ARROW
Reclaiming & Redefining Rights ICPD+20: Status of Sexual and Reproductive Health and Rights in Asia Pacific (2013)
htp://www.arrow.org.my/publicaNons/ICPD+20/ICPD +20_ARROW_AP.pdf
Kicking up a ComMotion. Brand development conference, 2 July 2015.CharityComms
Alex Batchelor, chief operating officer, Brainjuicer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Exploring small charity data in the Royal Borough of Kingston upon Thames and the data sets, free and low cost digital tools and specialist support organisations that can help.
Superhighways and Kingston Voluntary Action brought together charity professionals and data experts for a day of data discovery.
Uk charity type by motivational values cr 2016tochrisrose
Survey of public preferences for UK Charity Types segmented by unconscious motivational values. People show a tendency to support charities which reflect their priorities according to their unmet (Maslowian) needs.
Boston Children's Hospital: Taming the Wild West, presented by Lily VautourSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
Real World Takeaway Strategies for Successful PartnershipsInspire
Conference presentation by Claire Gill, National Osteoporosis Foundation, and Brian Loew of Inspire, on topic of online patient support communities and how nonprofit patient advocacy organizations are leveraging members to help further their mission. Gill and Loew discussed how pharma companies can connect effectively with nonprofit patient advocacy organizations.
Santa Forgot: the power of story-led content in driving brand awareness and e...CharityComms
Tim Parry, director of communications and brand, Alzheimer’s Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Who Put Out the Fire? The state of services for people with learning difficul...Citizen Network
This talk was given to commissioners of services for people with learning disabilities in Darlington by Dr Simon Duffy of the Centre for Welfare Reform. It argues that the people currently institutionalised in private hospitals are showing us that the whole community care system is unacceptable and that we need to start recognising that it is a system of ghettos.
Karunkara-Keynote-msf and open data-nfdp2013DataDryad
Keynote given by Unni Karunkara on Médecins Sans Frontières and open data given to the Now and Future of Data Publishing Symposium, 22 May 2013, Oxford, UK
The ECSA Characteristics of Citizen ScienceMargaret Gold
An overview of the work and outcomes on the ECSA Characteristics of Citizen Science - full notes on https://zenodo.org/communities/citscicharacteristics
A talk given to the 2019 Campus Gutenberg conference in Barcelona, 16-17 Sept 2019, about the British Science Association's audience model and activities
Ruth Thorlby: capturing patient and staff thoughts in evaluation Nuffield Trust
Ruth Thorlby, Acting Director of Policy at the Nuffield Trust, presents reflections on the challenges of capturing patient and staff thoughts in evaluations
Similar to How MSF used audience insight to develop digital channels. Audience first conference, 16 July 2014 (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
2. MSF
•Established 1971 – doctors and journalists
•Helping the people who need it most
•War zones, epidemics, disasters
•We raise the funds and deliver the medical aid
•Impartiality, independence and neutrality
•Nobel Peace Prize 1999
9. Planning
• New international CMS
• UK to develop first site
• One year lead time
• Research was key:
– Buy in
– Stops arguments
– Builds the best site
10. Research
• Existing research
• Analytics
• Survey
• Stakeholder workshop
• Personas & goal matrix
• Card sort
• Wireframing & IA
• Validation – treejack tests
• Design validation
15. How interested are you in
the following types of content?
DONORS
The type of work done by MSF, e.g. crisis
response, healthcare, research 7.8
MSF News 7.7
Stories from MSF volunteers in the field 7.7
Crisis alerts and appeals 7.4
Our activities in a specific country 7.0
Stories from patients 7.0
Information on specific issues like
malnutrition or AIDS 6.8
How to support MSF, e.g. fundraising or with
donations 5.8
Background information on MSF, e.g. history,
finances 5.8
MSF Events 5.5
Resources for schools 4.3
Working for MSF in the UK 3.9
Volunteering overseas with MSF 3.0
10 - Extremely interested
5 – Neither interested nor
uninterested
0 - Not at all interested
n=268
16. How interested are you in
the following types of content?
FUNDRAISERS n=8
The type of work done by MSF, e.g. crisis
response, healthcare, research 8.8
Stories from MSF volunteers in the field 8.8
Our activities in a specific country 8.5
Crisis alerts and appeals 8.5
Volunteering overseas with MSF 8.4
How to support MSF, e.g. fundraising or with
donations 8.1
Information on specific issues like
malnutrition or AIDS 8.0
MSF Events 7.9
MSF News 7.6
Working for MSF in the UK 6.8
Stories from patients 6.6
Resources for schools 6.4
Background information on MSF, e.g. history,
finances 5.1
10 - Extremely interested
5 – Neither interested nor
uninterested
0 - Not at all interested
18. user types: unweighted scores
Content type
Prospective
donor
current
donor
prospective
volunteers
current
volunteer
current and
prospective
fundraiser
no
relationship
MSF staff
workshop
priority 1.0 2.0 2.0 3.0 3.0 4.0 1.0
weighting factor 1.00 0.70 0.70 0.40 0.40 0.15 1.00 Ave
Background information on MSF,
e.g. history, finances 4.9 4.09 4.85 2.35 2.20 0.79 3.9 3.3
Crisis alerts and appeals 8.6 5.20 5.46 3.55 3.28 1.03 6.5 4.8
Events 6.4 3.82 5.13 3.17 3.16 1.00 2.1 3.5
How to support MSF, e.g.
fundraising or with donations 6.8 4.07 4.25 2.69 3.12 0.86 5.5 3.9
Info on specific issues like
malnutrition or AIDS 6.9 4.79 5.46 3.52 3.32 1.16 5.1 4.3
News 7.6 5.41 5.79 3.73 3.16 1.23 7.875 5.0
School Resources 3.8 3.01 4.15 1.97 2.52 0.61 4.9 3.0
Specific country 7.9 4.93 5.60 3.73 3.40 1.04 5.625 4.6
Stories from patients 7.9 4.90 4.95 3.55 2.68 1.09 5 4.3
Stories from the field 7.8 5.42 5.85 3.49 3.32 1.12 6.375 4.8
Type of work done by MSF, e.g.
crisis response, healthcare,
research 8.5 5.46 6.21 3.41 3.40 1.33 6.5 5.0
Volunteering overseas with MSF 4.5 2.12 6.00 3.04 3.40 0.72 5 3.5
Working for MSF in the UK 3.9 2.70 4.20 2.61 2.60 1.01 0.5 2.5
User types’ preferred content:
average scores (weighted)
19. Do you have needs of MSF
that are not covered by the site?
ALL USERS
“A wider range of ... various types of volunteering”
“...view documentaries ... on the site”
“Events for young people ... who aim to one day [to]
work in the field”
“More info from doctors in the field, the Facebook
page is good with it.”
“Scholarship opportunities”
“I would like to send electronic Christmas cards”
“How about sometimes mentioning some of those
things that you have done less well”
29. Where would you look to find out what
MSF is doing on the subject of malaria?
Task 6
30. Delivery
• Design – RFP & selection
• Development
• Content
• Migration
• SEO & page rankings
• Donation funnels
• A/B testing
• Improved analytics
• New email system...
• Global impact
31.
32. • Online income up 91% y-o-y
• Average gift up 34% to £173 y-o-y
• Added PayPal = £220k in the first year
• Mobile traffic now 30% (up from 12%)
•Page views and bounce improved
•New user journeys, audiences
•New advertising ideas – e.g. Retargetting
•New initiative – Power of Small
Results
34. Visit the CharityComms website to view
slides from our past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk
Editor's Notes
Breakout C: How MSF used audience insight to develop digital channels This case study outlines how MSF used research with existing audiences, including supporters and site visitors, to develop its website and social media channels. With fantastic results including a 91% increase in online donations in the first 12 months, it’s unsurprising that this project, which started off in the digital team, has inspired change throughout the organisation. Ben will outline how he identified MSF's audiences, what research methods were used to better understand them and how this insight was applied to develop the charity's digital channels.
http://www.youtube.com/watch?v=mXV8lTgETks
Weakness: lots of donors, but fewer volunteers and not many fundraisers at all
Heavily skewed by the email newsletter constituency
About a third: news
A third to donate
17% had never visited the site – remember that this was from the email newsletter
Other: Prompted by email (5/12). Read son’s blog, find contact details : genuinely miscellaneous
If we look at content popularity from the analytics we see a different story: work generally is the top content, with news content coming further down the list
Top 500 pages looked at: 93% of all page views covered
Very strongly perceived as dedicated, inspiring, selfless, brave, honest
Optimistic organisation
High profile is interesting: previous market research (The Works, 2005) said participants thought it lower profile. Similarly underground / edgy (see high profile)
Exciting only edged into the agree section
Romantic: somewhat disagreed with, contrary to the previous research.
Broadly speaking it’s not seen as corporate or pushy – pushy is interesting, previous research suggested that this lack of pushiness was appreciated by participants
And it’s clearly not thought of as Aloof, intimidating and Amateur
Overall a really good set of ratings
Partly this has been included as a benchmark for the emotional response testing we’re going to run later
People who are self-described as current donors: previous table segmented
These users are somewhat interested in lots of different types of content, but no single type stands out.
Schools, volunteering in the UK and overseas all rank relatively low – no surprise: this audience is clearly different from the volunteers
N=8! Not a great sample to be drawing conclusions from.
Overall higher scored than with the Donors: fundraisers are more engaged generally
Work done again top ranked – joint here with stories from the field (blogs etc.)
Volunteering ranks highly: this group is more interested in how to get involved
Visitor types were prioritised by stakeholders in the personas workshop
Average is the important number here: this is an index of overall content importance. Higher is better.
Last one in particular is interesting
Overall performance on this task was satisfactory. Almost ¾ located the content – not far from the idiot factor free 87% (roughly), that would indicate total success.
This is clearly successful.
There’s some traffic going to How MSF acts, and some to the Research section: both understandable: this content should be cross-linked to from both of these areas where appropriate
Use different phone numbers in different places so you now which channels are working for you
Stay on top of Google Analytics and produce reports measuring the impact of activities
Use tracking code in all email links, tweets etc
Pay attention to FB and Twitter data to see what works, when it works best (e.g. Quotes on FB posts made a massive difference)
Use tools to run A/B tests to see what works best. This way the data gathered from one campaign will refine the next campaign
Ask supporters for feedback – spend the time and money on focus groups
Spend the time to dissect the campaign once it is finished and be honest about what worked and what didn’t – don’t just repeat the same mistakes
Aim for bigger and better next time, no matter how successful!