MileIQ is a automated mileage logging app owned by Microsoft. I thought about a potential new feature that typical MIleIQ customers might see a lot of value in - an automated task management feature.

1. MileIQ
A NEW FEATURE THAT
WOULD DELIVER A
LARGE AMOUNT OF
VALUE TO MILEIQ’S
CUSTOMERS
A PRESENTATION BY ANUDEEP YEGIREDDI

2. What is MileIQ?
 MileIQ was created out of a
desire to make mundane
administrative tasks
hassle-free.
 Our goal is to save you
money, but we’re equally
committed to saving you
time. Time better spent
innovating, growing your
business and nurturing the
next great idea.

3. Who are MileIQ’s customers?
Solopreuners
Uber drivers, sole proprietors who
offer home services – plumbing,
cleaning, etc.
SMB Owners
Cleaning, AC, heat, solar, air,
gardening, handymen services, real
estate, interior decoration
Employees
Door to door salesmen, AT&T
service technicians.….
What are some ideas for features that will
add value for these customers?

4. Idea inventory
– which
should we
focus on?
Task Manager
Maintenance Reminder (service your car reminder)
Dashcam (use phone as a dashcam device)
Budgeting tool - Invoice collection
Gasbuddy – cheapest fuel nearby
Roadside emergency assistance
Parking assistance
Drive quality measurement
Driver attention detection using AI
Insurance claim management (n case of accident)
(BRAINSTORMING SESSION)

5. Roadside emergency
GasBuddy
Dashcam + drive
quality measurement
Insurance claim -
Accident
Parking assistance
Maintenance
Reminder
Budgeting + Invoice
Task Manager
0
2
4
6
8
10
12
0 2 4 6 8 10 12
CustomerSatisfaction(LowtoHigh)
Investment (low to high)
Prioritization matrix – looking at complementary apps
helps identify features to focus on
*Bubble size represent potential user base
Calculated = (No. of App Store reviews
normalized over time + funds raised)
Customer Satisfaction = normalized score of
number of downloads obtained from Google
Play Store

6. Roadmap –partnership opportunities and
build opportunities
Budgeting + Invoice
1
GasBuddy
2
Task Management
3
Maintenance Reminder
4

7. Why a task management system?
A LOOK AT USER PERSONA SNAPSHOT OF AN EMPLOYER AND EMPLOYEE
(A TYPICAL MILEIQ CUSTOMER)

10. User summary – goals, frustrations and
solutions they are seeking
Goals Frustrations Seeking
• Run business as
efficiently as possible
• Spend the least time on
mundane administrative
tasks
• Have better visibility
into my assignments for
the day
• Using pen and paper to
keep track of the day
• Difficult to keep track of
changing job
assignments
• Cancellations throw the
schedule into a flux
• Improved task
management
• Reduce scheduling
difficulties
• Reduce travel time

11. Where MileIQ can
add value
 A collaborative task
management system
 Conveniently schedule new
tasks with address
 Ability to allocate tasks to
team member
 Locational awareness
Collaboration
ConvenienceLocation

12. What is stage 1 of the Task Manager
Create task
Task Details
• Date
• Time (from to)
• Task details
• Address
Assign task
Choose single or
multiple people
assigned to task
Edit Task
Options
• In-progress
• Canceled
• Rescheduled
• Add pictures
Complete task
Indicate completed
Send notification to
owner
Furnish details about
next task
A simple feature that allows members to create, view, edit and assign tasks

13. Task view from homepage
Click takes you to this view
Homepage view
Incoming notification
view
Task completed viewToday view (mini)

14. A deeper view to create/edit tasks
Homepage view Task detail viewPlan my Day viewBurger Press view

15. Edit Task – Change/Add Assignee
Task detail view
Task detail updated
view
Add new assignee
view
Assignee view

16. Benefits of a
task manager
Makes mundane administrative tasks hassle-free and
saves user time
Combines information sharing across multiple platforms
(text / call)
Makes the AI/ML smarter – if we know the destination,
then rides being broken up can be avoided
The owner has a centralized visibility into his team’s
schedule and availability
Integrate with Office365 - Microsoft ToDo and/or
Outlook calendar

17. A potential product roadmap, but also a
series of experiments with exits
Task manager - Assign
tasks manually
Smart suggestion for
assignment of tasks
using location and skill
intelligence
Connect to legacy
booking /
appointment systems
Open to end users,
allow booking directly
through consumer
MileIQ app
full suite CRM / 2-
sided market place,
book jobs just-in-time
KPIs:
• #users
• #conversion.to.te
am.account
• #tasks.created
• #time.spent.in.ap
p
Stage 1

18. How will we let users know?
Pre-Launch:
 Closed beta testing
 Referral Program
 FAQ update
 PR and Social media
 Tutorial and how-to videos
Launch:
 In-app update
 Update App Store page
 Promo Video
 Feature on App Store
 Promo / Referral offer Post-Launch:
 Email non users
 Measure KPIs
 MileIQ blog posts

19. Immediate next steps
Conduct customer interviews to
understand:
• is this something that they want?
• How do they schedule at present?
• Is there a product market fit?
• How would they prioritize the
feature?
Data Analysis:
• Number of team accounts
• Average size of teams
• Typical business customer profile

20. THANK YOU!