Lucky Brand implemented advanced analytics and optimization tools from Celect to improve inventory allocation and store fulfillment. Celect's demand prediction and optimization modules were rolled out in three phases from May 2018 to November 2018. Initial results showed improved fulfillment by prioritizing slower stores and increased sales. Celect also provided more optimized size replenishment and store-specific assortments. Future enhancements will refine replenishment and utilize Celect for basics management. Overall, Celect demonstrated customer service and commitment to evolving their tools based on Lucky Brand's feedback.
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
Presentation from NRF 2019 Retail's Big Show
Jude Reter, VP of Digital Experiences, Express
Ed Gleich, SVP of Marketing, Little Caesars
Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software
Kent Savage, Founder and CEO, Apex Supply Chain Technologies
Presentation from NRF 2019 Retail's Big Show
Francois Chaubard, CEO, Focal Systems, Inc.
Lindon Gao, Co-Founder and CEO, Caper
Steve Gu, Co-Founder and CEO, AiFi
Krishna Motukuri, Co-Founder and CEO, Zippin
Pradeep Pydah, Founder and CEO, Maxerience
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
Presentation from NRF 2019 Retail's Big Show
Jude Reter, VP of Digital Experiences, Express
Ed Gleich, SVP of Marketing, Little Caesars
Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software
Kent Savage, Founder and CEO, Apex Supply Chain Technologies
Presentation from NRF 2019 Retail's Big Show
Francois Chaubard, CEO, Focal Systems, Inc.
Lindon Gao, Co-Founder and CEO, Caper
Steve Gu, Co-Founder and CEO, AiFi
Krishna Motukuri, Co-Founder and CEO, Zippin
Pradeep Pydah, Founder and CEO, Maxerience
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
NRF 2019: Retail's Big Show
Sunil Suram, Director of AI and Big Data, Tango
Pranav Tyagi, President and CEO, Tango
Mark Zygmontowicz, SVP, Business Development, Tango
NRF 2019: Retail's Big Show
Malachi Bennett, Loyalty Partnerships, Retail Marketing North America, Shell
Sara Elinson, Principal, Transaction Advisory Services, Ernst & Young
Jeff Hassman, CMO, Fuel Rewards, Excentus Corp.
Mladen Vladic, General Manager, Loyalty Services, FIS Global
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
NRF 2019: Retail's Big Show
Sunil Suram, Director of AI and Big Data, Tango
Pranav Tyagi, President and CEO, Tango
Mark Zygmontowicz, SVP, Business Development, Tango
NRF 2019: Retail's Big Show
Malachi Bennett, Loyalty Partnerships, Retail Marketing North America, Shell
Sara Elinson, Principal, Transaction Advisory Services, Ernst & Young
Jeff Hassman, CMO, Fuel Rewards, Excentus Corp.
Mladen Vladic, General Manager, Loyalty Services, FIS Global
Marketplace Strategy + Edgewater Research: New Amazon Research Trends and Wha...Dina Podnar
Marketplace Strategy hosted a webinar "New Amazon Research Trends and What They Mean for Your Brand's Strategy" in partnership with Edgewater Research. The webinar covers some of Edgewater's most recent industry insights, as well as what your brand can do to remain ahead of the curve.
Topics to be covered include:
-The Growth of Amazon Marketing Services
-The Rise in Amazon Private Label Brands
-The Future of Amazon Business
-Profitability (CRaP) Concerns
-A Prime Day Recap
As Big As You Want | Ryan Moor from Ryonet | PrintHustlers Conf 2019Printavo
Ryan Moor has been involved with Printavo since the early days. A stalwart advocate for the industry, Ryan Moor has grown Ryonet from a side hustle on eBay into a giant distributor, manufacturer, and organizer for the entire screen printing industry.
Ryan discusses the Blue Oceans that Ryonet took advantage of, the struggles that have happened along the way, and the two types of people that need to come together for a business to really succeed.
Watch his presentation in full here: https://www.youtube.com/watch?v=LTcLyP4zzE0
A huge thanks to Ryan for joining us at PrintHustlers Conf 2019!
Similar to How Lucky Brand Optimized Allocation and Store Fulfillment with Advanced Analytics (20)
NRF 2024 Presentation
Sunday, January 14 2024
Darin Detwiler, Detwiler Consulting Group, LLC
Dean Hornsby, BluLine Solutions, LLC
Rick Schlenker, Logile, Inc.
Christopher Schlichting, Coborn’s Inc.
Presentation at NRF Nexus 2023
July 11, 2023
Debjani Deb, CEO & Co-Founder
Session AI
Amanda Hall, Director of Pricing Strategy & Analytics
Ashley Global Retail
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
Data-driven site selection: How understanding consumer movement drives Little...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Brad Puckett, Little Caesars
Cate Zovod, Near
When it comes to opening a new QSR location, the decision around site selection is critical — and the wrong decision can be extremely costly. For a QSR looking to significantly expand to new locations, the stakes are even higher. Founded in 1959, Little Caesars has been a popular pizza chain in the U.S. for decades. Having successfully responded to new consumer behavior in recent years, the chain is poised for rapid expansion across the U.S. and other growing markets like Canada and Mexico. With a goal to maximize ROI on the new locations, the company had to identify and prioritize sites for their new stores in a smart and scalable way. Learn how they turned to human movement data to empower teams in the U.S. and internationally to create a strategic expansion plan.
Presentation from NRF 2023: Retail's Big Show
Lee Peterson, WD Partners
Seana Strawn, IKEA US
Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.
Presentation from NRF 2023: Retail's Big Show
Cam Avent, Union Square Hospitality Group
Kelly MacPherson, Union Square Hospitality Group
Morgan Wiley, Union Square Hospitality Group
In this session, we will have an interactive discussion outlining best practices for infusing data-driven decision making into an organization’s DNA: driving bottom-line results, personalizing and elevating the guest experience, and creating a workplace that inspires and retains high performers. We will share best practices on how to put the right numbers with the right context in the right hands, and how to craft optimal employee and guest experiences by leveraging analytics.
Presentation from NRF 2023: Retail's Big Show
James Boushka, Aramark
Time. The precious resource so few restauranteurs and hospitality veterans have. From preparation and production to serving guests to paying invoices, there are no shortage of mundane tasks essential to a well-functioning restaurant. Rising labor costs, guest demand for speed, and shrinking profit margins are propelling the industry to embrace automation as a marker for impactful success. Discover the trends and challenge your operational model to create experiences where humans and automation work together.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Presentation from NRF 2023: Retail's Big Show
Adam Braun, Illinois Attorney General's Office
David Johnston, National Retail Federation
Millie Kresevich, EssilorLuxottica
Maria Michel-Manzo, Homeland Security Investigations
Organized retail crime (ORC) is a growing threat to retailers of all sizes, is imperiling employee and customer safety, and is hurting companies’ financial performance. This session will highlight how ORC threats are evolving, how law enforcement and retailers can work together more effectively on ORC investigations, and what NRF is doing to support legislation and industry initiatives that will help to counter ORC.
Voice in retail: It speaks, it listens, it’s impacting our real world businessesNational Retail Federation
Presentation from NRF 2023: Retail's Big Show
Glenn Allison, Tractor Supply Company
Donald Buckley, Lullaboo Studios,
Treehouse Consulting, LLC
Vicki Cantrell, Vendors in Partnership LLC
Mirko Saul, Schwarz Digital GmbH & Co. KG
You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech.
Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.)
Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?
Presentation from NRF 2023: Retail's Big Show
Ira Kalish, Deloitte Touche Tohmatsu Ltd.
In 2022, the world has faced significant challenges that have continued to disrupt the retail industry. We have seen inflation, war, the pandemic, climate change, supply chain challenges, changing government policies, and even increased talk about deglobalization. In this presentation, Dr. Ira Kalish, Deloitte’s Chief Global Economist, will discuss these issues as he offers his view on continued evolution and what retailers can expect in 2023 and beyond.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
9. LUCKY BRAND TIMELINE
1990 1999 2010
2014
o Lucky Brand
founded in
Los Angeles
by Gene
Montesano
& Barry
Perlman
o Acquired by
Liz Claiborne
o Sold primarily
through
“mom &
pop”
specialty
stores and
The Buckle
o 12 free
standing
stores
o Sales of
$387 million
o New team
joined
Lucky
Brand
o Gene M.
and Barry
P. exit
o Adjusted
EBITDA of
($8) million
Learning:
o Customer
o Culture
o People
o Product
o Real Estate
o Brand
2015
Validation:
o Employee
Engagement
o Assortment
Expansion
o Real Estate
o Marketing
o Financial
Performance
o TSA/Leapfrog
Pre Acquisition Post Acquisition
2016
Execution:
o Operational
Efficiencies
o Inventory
Management
o Capital
Optimization
o Real Estate
o E-Commerce
Growth
o Licensing Plan
o Marketing Plan
2017
Brand Transformation:
o GTM Calendar
o Clustering
o Good/Better/Best
o Channel/Assortment
Optimization
o Omni-channel
o Direct Mail
o Big Data
2018
Business Model
Transformation:
o Customer
Centricity
-Lucky Rewards
-Lucky Direct
-CLV
o International
Expansion
-Canada
o Planning &
Allocation
Optimization
10. LUCKY BRAND HIGHLIGHTS
• Strong brand power with heritage appeal
and differentiated brand opportunities
• Attractive and loyal customer base
• Balanced multi-channel distribution,
including best-in-class wholesale partners
and licensees
• Accomplished leadership team
11. LUCKY BRAND BUSINESS OVERVIEW
Apparel lifestyle brand founded in
1990:
• Complete apparel offering, rooted
in denim (40% of sales)
Multi-channel distribution network:
Full Price
Specialty
159 Stores
Outlet 92 Stores
Wholesale 1,050+ Doors
Specialty
Accounts
375+ Doors
LuckyBrand.com
2017 NET SALES BY CHANNEL
2017 GLOBAL NET SALES
*Represents management’s estimates of retail selling price
of goods sold through wholesale and licensing goods
Channel Net Sales Retail Sales Equivalent *
Specialty $173mm $173mm
Outlet $119mm $119mm
E-Comm $73mm $73mm
Wholesale $241mm $482mm
Licensing $10mm $337mm
TOTAL $615mm $1,184mm
Specialty,
28%
Outlet,
19%
Ecom,
12%
Wholesale,
39%
Licensing,
2%
12. STRONG BRAND AWARENESS IN EXCESS OF CURRENT SCALE
Lucky’s brand awareness compares to that of multi-billion dollar brands and is significantly stronger than
other premium denim brands, demonstrating our unique lifestyle brand positioning beyond denim
99% 98% 97% 97% 95% 87% 77%
56% 48%
33% 24% 20% 15%
GAP LEVIS GUESS BANANA
REPUBLIC
A&F J.CREW LUCKY
BRAND
TRUE
RELIGION
7 FOR ALL
MANKIND
FREE
PEOPLE
J.BRAND JOE'S
JEANS
AG JEANS
WOMEN'S BRAND AWARENESS - AIDED
37% 37% 19% 11% 12% 5% 8% 3% 3% 2% 0% 1% 0%
67% 33% 10% 25% 3% 10% 0% 7% 5%
*$5.9B $3.9B $2.7B $2.2B $2.1B $2.4B $0.5B
*Fiscal 2012/2013 gross annual sales
UNAIDED
UNAIDED
SALES
*$6.9B
98% 96% 94% 92%
82%
58% 56% 48%
38%
LEVIS GAPBANANA REPUBLICPOLO J.CREWLUCKY BRANDTOMMY BAHAMATRUE RELIGION7 FOR ALL MANKIND
MEN'S BRAND AWARENESS - AIDED
13. THE LUCKY BRAND CUSTOMER
Lucky Brand enjoys a stable and loyal customer base, appealing to fashion-
conscious, free spirited individuals who are young at heart. Our customers are
generally middle-aged, upper-middle class to affluent, established and family
oriented. Our customer is not an individual but a family.
– 79% are 35 and older
– 57% have income
over $80,000
– 66% have children
(70% of which are
over 6 yrs old)
– 68% are Female and
32% are Male
– 61% are Married
– 79% are employed
– 77% are college
educated, including
24% with graduate
degrees
Today’s Customer HH INCOME
15%
15%
13%
15%
16%
26%
$125K+
$100-<$125K
$80-<$100K
$60-<$80K
$40-<$60K
<$40K
4% 2%
3% 3%
5% 8%
10% 8%
8% 9%
7% 9%
63% 61%
Store
visitors
Database
Employed FT
Employed PT
Self employed
Student
Stay-at-home
parent
Retired
Other
EMPLOYMENT
57%
14. $67 , Men's
Apparel
$96 , Women's
Apparel
$81 , Men's
Denim
$85 , Women's
Denim
$40 ,
Accessories &
Other (1)
WHOLESALE SHIPMENTS ($ in millions)
BALANCED BUSINESS MIX – PRODUCT CATEGORIES
Lucky Brand is rooted in denim but has expanded beyond these roots to offer a
broad and diversified lifestyle product collection across men’s, women’s and
accessories
– A vibrant and growing licensed business supplements the product portfolio, including
licensed categories of footwear, handbags, and kids
Women’s 58%
Men’s 42%
Denim 45%
Apparel 44%
Accessories & Other(1) 11%
Represents gross shipments
DIRECT-TO-CONSUMER NET SALES ($ in millions)
1. Accessories & Other includes Kids and Plus.
2. Data 2017 full year sales
18%
26%
22%
23%
11%
$20 , Men's
Apparel
$130 ,
Women's
Apparel
$61 , Men's
Denim
$20 ,
Accessories &
Other (1)
$35 , Women's
Denim
13% 8%
49%23%
7%
Denim 36%
Apparel 56%
Accessories 7%
Women’s 70%
Men’s 30%
26. RETAIL INDUSTRY STRATEGIC FOCUS
•International
•Ecommerce
•Wholesale
•Licensing
•Full Price vs Outlet
•Omni
Capabilities
•Wholesale Drop
Ship
•Vendor Direct
•Focused
Assortments
•Brand
Partnerships/Co-
Creation
•Product
Development Speed
•Retention – Loyalty
& Credit Cards
•Acquisition
•Personalization
•Localization
•Store Experience
CUSTOMER PRODUCT
DISTRIBUTIONTECHNOLOGY
27. 1. Clearly define and communicate Lucky Brand’s vision and positioning
2. Elevate product aesthetic, improve product flow and implement assortment
optimization strategy by channel
3. Grow Direct to Consumer, Wholesale and Licensing businesses profitably
4. Improve profitability by channel, store, customer and product category
5. Optimize inventory management and promotional strategy to deliver better
margins, increased service levels and improved inventory turnover
6. Streamline operations and reduce cost structure, including sourcing,
distribution and overhead platform
7. Optimize the Company’s capital structure and position Lucky Brand for growth
LONG RANGE PLAN
Key Strategic Objectives
29. INVENTORY MANAGEMENT CHALLENGES TO SOLVE
All planning tools are excel
• Labor intensive and room for errors
• Automated system driven by analytics
Facilitate end – to- end planning, utilizing one system (approach)
• Pre-Season targets –> Style Planning -> allocation -> fulfillment
Reduce the total amount of inventory carrying costs, especially in e-
Commerce and Canada
Dynamic denim replenishment (50% of the business) driven by demand
forecasting
Utilize attributes to influence depth and assortment allocation by store
Store specific optimized assortments
Planning and Allocation
31. WHY CELECT?
New generation technology driven by advance analytics and machine
learning
Celect allocation new approach
• Shuffling the deck by looking at everything available in the DC and matching it to
store need to provide optimized store specific assortments
• Concept of over-recommending stores – Celect recommending more stores or
different stores than the original intent
• Allocation decision is being made real-time and is product-specific
• Store tiers assigned at style level, not department
Enhanced store ecom fulfillment
• Water-fall based decisions – to an algorithm
• Multiple factors, including WOS & customer proximity
32. CELECT IMPLEMENTATION – 3 MODULES
1. Plan & Buy
Target inventory investment to optimize product categories (by channel) with
largest potential for ROI. Go live with Fall 19 season plans
Buy appropriate style quantities to decrease markdowns and improve inventory
turns with the goal of creating store specific optimized assortments. Go live with
Fall 19 season plans
2. Allocate
Allocate and replenish styles to the appropriate stores to maximize sales and
margins. Implemented 8/14 for Fall3 18 allocations
3. Fulfill
Optimize store fulfillment for ecommerce orders to select stores with the highest
probability of markdown, while also minimizing stockouts in stores with a high
propensity to sell. Implemented 5/1. On track to achieve or beat Celect’s $2.4M
- $2.7M first year sales increase projection
Updated to condense a bit
and reflect recent Celect
positioning.
33. IMPLEMENTATION CADENCE
Module implementation order
reversed to immediately realize ROI
• Fulfillment May 1st, 2018
• Allocation August 15th, 2018
• Plan/Buy – November 2018 for
Fall 2019 Buying Cycle
34. IMPLEMENTATION CHALLENGES
Timeline – more thorough discovery prior to landing the timeline by
module
Fulfillment was on-time without much support needed
Integration with a 3rd party OMS
Integration with JDA Allocation
Integration of master data from Netsuite and JDA into Celect
• JDA is the system of record for most store groups
• Netsuite for all product information
• GBB Stores
Lack of reporting to monitor success
Translating Retail language and terminology into engineering speak
35. IMPLEMENTATION BENEFITS/ROI
Fulfillment prioritizing slower turning stores vs prior
to implementation
• On-track to hit initial YR1 ROI of $2.7m in sales upside
Stores providing extremely positive feedback
regarding replenishment
• Optimized size replenishment in denim
• “Every replenishment carton counts! Previously, we
would ‘sort’ through the replenishment to find what
we really needed and get that to the floor first! Now
all styles matter!”
The first season (fall3) that was allocated via
Celect just hit end of lifecyle
• ROI TBD
36. IMPLEMENTATION LESSONS LEARNED
Implementation team structured with a business lead from P&A, and an IT lead
• Key learning – identify one owner from the business who has IT knowledge
The integration is 100% dependent on how easily data flows between systems
Completely surprised by the adoption success with allocation
• The team loves the tool! No pushback around adoption – on-board from day 1!
• It’s making them smarter and working faster!
The plan tool utilizes cost available as the metric to toggle, and all of the output
is in regular price
• We needed to update our planning tools to utilize Celect recommendations
The department recommendations in plan are in line to what our teams
planned
• The opportunity Celect identified was in style buy quantity and channel placement
37. NEXT STEPS
Working through enhancements
• Replenishment by size for fashion goods
• Use of Celect as basics management
tool, and optimizing the pre-pack
percent as well as the initial commit %
Finalizing reporting ROI metrics
Upgrading to version 2 of plan and buy
Reduce some of the constraints in the
system (e.g. store groups) and
potentially test a channel with fewer
constraints for Spring
38. OVERALL THOUGHTS
The Celect team is open to feedback
and committed to evolving their tool
• Very simple changes were made to the
UI that are huge timesavers for the
allocation team
Very customer service focused and
committed to client’s success
• Quick calls for trouble shooting,
validating data
• Celect is incorporating our feedback into
the new version of plan and buy