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How is strategic planning carried out at different levels of organizations

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Sameer Mathur
Sameer Mathur

This document discusses establishing a vision and strategic business units to drive growth. It mentions McKinsey matrix and Porter's generic strategies as frameworks for intensive growth through differentiation or low cost. The key frameworks and concepts of vision, strategic business units, McKinsey matrix, and Porter's generic strategies are evaluated for driving organizational growth.

Marketing
1 of 28
Mission without a Vision Looks Ordinary
2.Establishing Strategic Business Units
Mckinsey Matrix
Intensive Growth
Porter’s Generic Strategies
How is strategic planning carried out at different levels of organizations
How is strategic planning carried out at different levels of organizations
How is strategic planning carried out at different levels of organizations
How is strategic planning carried out at different levels of organizations

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How is strategic planning carried out at different levels of organizations