The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using a proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover information brands could leverage.
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
It’s no secret that today’s consumer landscape is changing fast. As the popularity of traditional print, broadcast and outdated social mediums become less efficient in reaching consumers, this audience is heading to new areas to engage with their passions through content and experiences. So, where are consumers going next? How can brands reach them there?
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using a proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover information brands could leverage.
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
It’s no secret that today’s consumer landscape is changing fast. As the popularity of traditional print, broadcast and outdated social mediums become less efficient in reaching consumers, this audience is heading to new areas to engage with their passions through content and experiences. So, where are consumers going next? How can brands reach them there?
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Virtual goods opportunities, challenges and acquisitionsDoug Thompson
When Metanomics first began broadcasting, virtual goods economies were just starting to be taken seriously. Now, the virtual goods industry has moved well beyond Silicon Valley and has the interest of Wall Street. The virtual goods industry has seen rapid growth over the past few years. They have redefined games where subscription-based models have been replaced by free-to-play games that sell virtual goods to a thin sliver of their player base: what are often called the ‘whales’.
Click here for the video
http://www.metanomics.net/show/virtual_goods_opportunities_challenges_and_acquisitions/
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
Venture capitalists are clamoring to throw cash at young companies, chasing the next big thing in mobile apps and social media. Recently, jaw-dropping valuations of Facebook, Groupon and Zynga have fueled buzz about a new tech bubble, but behind those billion-dollar behemoths is a new class of groundbreaking innovators:
GetGlue: CEO Alex Iskold discusses the impact of media check-ins on TV advertising and explains why the stickiest mix of rewards includes game mechanics, social interactions and good recommendations.
Crimson Hexagon: CEO Scott Centurino talks about how machine-reading of online sentiment can help marketers move beyond last-generation “buzz” tools and learn how consumers truly feel about brands and competitors.
BlueCava: CMO Dean Harris explores the practical implications of a new digital device behavioral registry that tracks machines instead of people, providing relevant and sequential messaging for brands without compromising consumer privacy.
PlacePunch: CEO Adam Steinberg explains why brands launching their own location-based marketing programs no longer have to agonize over the choice of channels. They can simultaneously manage Foursquare, Facebook Places, and Gowalla from the same dashboard.
Figment: CEO Jacob Lewis reveals why the company’s decision to spend six months beta-testing its new social network paid off – and what they learned by visiting schools, libraries and literary organizations across the country to speak with creative teenagers.
Alexa and friends revolutionize destination marketingBrand Trust GmbH
Managing Director Christoph Engl explains how Alexa and friends revolutionize destination marketing.
Digital voice assistants like Alexa and Siri are heralding the end of learned destination marketing, because they radically change consumers’ search behavior. The more unique a destination brand is, the better its chances for success.
Family Office Elite Magazine is dedicated entirely to Family Offices, HNWI and Wealth Management Firms. This publication delivers passionate and creative coverage to the global Family Office communities. We have contributions and editorials from many of the worlds recognized industry experts in wealth management and the Family Office Sector. Family Office Elite Magazine is a must for any serious professional who wants to stay apprised of current trends within this specialist sector.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Game Show Network (GSN) - Interactive Gaming Profile - corporate media kit au...Michael Freeman
Corporate media kit "Interactive Gaming Profile" for Game Show Network (GSN), a Sony Entertainment-owned U.S. cable network, to be distributed for the Television Critics Association press tour events and other general press dissemination.
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Virtual goods opportunities, challenges and acquisitionsDoug Thompson
When Metanomics first began broadcasting, virtual goods economies were just starting to be taken seriously. Now, the virtual goods industry has moved well beyond Silicon Valley and has the interest of Wall Street. The virtual goods industry has seen rapid growth over the past few years. They have redefined games where subscription-based models have been replaced by free-to-play games that sell virtual goods to a thin sliver of their player base: what are often called the ‘whales’.
Click here for the video
http://www.metanomics.net/show/virtual_goods_opportunities_challenges_and_acquisitions/
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
Venture capitalists are clamoring to throw cash at young companies, chasing the next big thing in mobile apps and social media. Recently, jaw-dropping valuations of Facebook, Groupon and Zynga have fueled buzz about a new tech bubble, but behind those billion-dollar behemoths is a new class of groundbreaking innovators:
GetGlue: CEO Alex Iskold discusses the impact of media check-ins on TV advertising and explains why the stickiest mix of rewards includes game mechanics, social interactions and good recommendations.
Crimson Hexagon: CEO Scott Centurino talks about how machine-reading of online sentiment can help marketers move beyond last-generation “buzz” tools and learn how consumers truly feel about brands and competitors.
BlueCava: CMO Dean Harris explores the practical implications of a new digital device behavioral registry that tracks machines instead of people, providing relevant and sequential messaging for brands without compromising consumer privacy.
PlacePunch: CEO Adam Steinberg explains why brands launching their own location-based marketing programs no longer have to agonize over the choice of channels. They can simultaneously manage Foursquare, Facebook Places, and Gowalla from the same dashboard.
Figment: CEO Jacob Lewis reveals why the company’s decision to spend six months beta-testing its new social network paid off – and what they learned by visiting schools, libraries and literary organizations across the country to speak with creative teenagers.
Alexa and friends revolutionize destination marketingBrand Trust GmbH
Managing Director Christoph Engl explains how Alexa and friends revolutionize destination marketing.
Digital voice assistants like Alexa and Siri are heralding the end of learned destination marketing, because they radically change consumers’ search behavior. The more unique a destination brand is, the better its chances for success.
Family Office Elite Magazine is dedicated entirely to Family Offices, HNWI and Wealth Management Firms. This publication delivers passionate and creative coverage to the global Family Office communities. We have contributions and editorials from many of the worlds recognized industry experts in wealth management and the Family Office Sector. Family Office Elite Magazine is a must for any serious professional who wants to stay apprised of current trends within this specialist sector.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Game Show Network (GSN) - Interactive Gaming Profile - corporate media kit au...Michael Freeman
Corporate media kit "Interactive Gaming Profile" for Game Show Network (GSN), a Sony Entertainment-owned U.S. cable network, to be distributed for the Television Critics Association press tour events and other general press dissemination.
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
Key themes and learnings from SXSW Interactive 2017. Topics include the impact of social media, artificial intelligence, virtual reality, augmented reality, and blockchain on culture and society.
(GhaniKunto.me) Download - Fans: From Liked to LovedGhani Kunto
One of the key things to making earned media work for your marketing is knowing who your Fans are and how to connect with them.
Download and share the first chapter of this book that covers exactly that topic.
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
15. Future of Media “ The future of media is about companies creating their own channels and engaging customers in ways that’s not always selling them .” (Source: Cameron Brown, King Fish Media).
19. Future of Brand Marketing Transmedia Approach - Heros Clips With two-minute summaries of every episode, plus season walk-throughs, featured clips, and video dossiers on each character, there's no excuse for falling behind. Behind the Scenes These mini documentaries introduce the composers, set designers, stunt coordinator, et al. Global News Interactive Mock news reports provide clues to the show's mysteries. Two-Screen Episodes While you watch the television broadcast, follow a barrage of polls, quizzes, and other real-time pop-ups on the Web site. Video Commentary Within 24 hours of an episode's TV broadcast, NBC posts a Web version with video commentary from writers, producers, and cast members. Fan-Generated Content Wiki Open-source explanations to all things Heroes . Did you know that the license-plate number of Hiro's father (played by George Takei from the original Star Trek ) is NCC-1701, the same as the registration number of the Starship Enterprise ? Fan Site Named "Ninth Wonders," after Isaac's comic book on the show, the Heroes fan site lets obsessed fans post short videos describing their theories, upload their own Heroes artwork, and exchange messages with the cast and crew. For Gaming Systems NBC signed a deal with Ubisoft last summer for a superhero title for PCs and game consoles. In stores by the end of the year. Online Play In Suresh's Loft , you wander the rooms looking for clues. In Claire's Game , you navigate a fiery train wreck to save a dying man. Isaac's Loft is a 360-degree interactive room; clicking on paintings reveals key plot points on the show. Online Comics Interactive Novel A full-length Web-only graphic novel about secondary characters includes a Flash-animated version. Weekly Comics After each new TV episode airs, nbc.com/heroes [1] adds an online comic-book chapter that provides back-story and fills gaps in that week's plot. Sponsored by Nissan. Mobile Game Designed by Gameloft, Heroes: The Official Mobile Game has 11 levels you can download to your phone. The goal is to save the world, of course, but it also helps obsessed fans unlock spoilers. Text Updates If you text Hana's name to the number on her blog, she replies with clues that lead to other Heroes Web sites. Viewers who "apply" for jobs at Primatech Paper receive texts regarding "next steps" from a company rep. Trivia Contest You know Hiro is lying when he talks about: a) thin sumo wrestlers, b) angry samurais, or c) ancient swords. Fans earn the chance to win $1,000 each week by completing weekly quizzes (either online or via text message). Also sponsored by Sprint. Create Your Hero Sponsored by Sprint, this application lets fans create their own Heroes characters and compete to have them featured in an online comic. Novel Charlie, the Texas waitress with the Kodak memory, appeared in only two episodes, but she left a major imprint on Hiro, who failed to save her life. A novel called Saving Charlie delivers "the untold story of Hiro and Charlie." Graphic Novel Wildstorm, a DC Comics subsidiary, compiled the first 34 weekly online comics into a $29.99 hard-cover graphic novel ( Heroes, Volume One ). After two months, it was in its second printing. Magazine The bimonthly Heroes: The Official Magazine sells for $6.99 and features cast interviews, quizzes, foldout posters -- and plenty of advertising. Alternate Reality Blogs and MySpace Characters Hana and Hiro maintain blogs, while three others have official MySpace pages. Claire, a cheerleader, has more than 11,000 MySpace friends. Vote Petrelli A bogus congressional campaign site for the character Nathan Petrelli, VotePetrelli.com [2], includes downloadable posters and other propaganda. Corinthian Casino & Hotel The Web site for the show's Vegas casino ( corinthianlasve-gas.com [3]) gives such straight descriptions that you might be fooled into booking a room -- until Hana hacks in with one of her secret messages (e.g., "I have something to show you"). Primatech Paper On the show, Mr. Bennett's company may be a front for a covert organization, but the illusion of legitimacy extends to the Web site primatechpaper.com [4] and a real phone number viewers can call to apply for a job. Corporate Spying When Cisco Systems wanted to promote its new Web-based video surveillance, it sponsored a site that enabled visitors to spy inside the fictional Primatech Paper facility using a mock Cisco security-cam interface. Yamagato Fellowship This site ( yamagatofellowship.org [5]) tells the tales of historical heroes, with a five-part documentary devoted to Takezo Kensei, a mythological samurai whose sword Hiro tries to steal on the show. Activating Evolution Dr. Suresh's novel about genetic mutation is the bible of freakishness on the show. A fake PR site for the book ( activatingevolution.org [6]) allows you to read an excerpt, participate in a dream study, and listen to interviews with geneticists.