This document discusses the importance of social media for marketers. It notes that over 30% of leisure time is now spent online and social networking accounts for about 10% of online time. The key points are that brands need to be aware, active, useful and trusted in social networks to succeed, as customers now make decisions within connected networks of information. It provides an example of how Toyota conducted a successful social media campaign around testing fuel efficiency that conveyed confidence without feeling overly corporate.
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Competitive advantage in a networked worldTom Lucas
The document discusses strategies for securing a competitive advantage in a networked world. It recommends that brands focus on being human-centered by designing for and engaging with people, not just telling brands. It also suggests taking advantage of technology and social media to have a dialogue, track results, and drive reach and data capture. Most importantly, the document stresses the importance of being human, empathetic, useful, relevant, and having a sense of humor in all digital interactions.
Presentation of Ms. Irene So, Senior Manager, Research & Development,
Senior Citizen Home Safety Association
Cybersenior Network Development Association at NGO 2.0 Forum
Top 10 Insurance Brands on Facebook in South Africa Q3-2016Andrew Felbert
In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the third quarter of 2016
Read on to find out how brands like 1st for Women, Discovery, Old Mutual and OUTSurance performed on
Fans
Engagement
Sentiment
Share of Voice
Campaign Effectiveness
Report: Social Insights Into The South African Insurance Industry Andrew Felbert
In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the first quarter of 2017.
Read on to find out how brands like Hollard, Discovery and Old Mutual performed
This document summarizes an upcoming panel discussion on navigating the esports industry. Chris Parnell will moderate a panel featuring the CEO of a professional esports team and a marketing manager from ESL UK. They will discuss how brands can successfully integrate with esports through sponsorships, media rights, merchandise, and other revenue streams, as the global esports market grows exponentially and increasingly attracts mainstream audiences and sponsorship.
Final hh - 17.3.10 - icw crestview hs releasehmhollingsworth
AT&T brought an online driving simulator to Crestview High School to educate students about the dangers of distracted driving from smartphones. The simulator allowed students to experience how dangerous it is to take their eyes off the road to look at a phone while driving. Representatives from AT&T, the Ohio State Highway Patrol, and Family Recovery Center's Safe Communities Program discussed the importance of not using phones when driving. Research shows that many people engage in smartphone activities like texting, scrolling or emailing while driving, which can have deadly consequences from even a brief distraction.
Women in Cloud, in partnership with M12 and IBM, honors eight role models at ...Keen Ley
1888PressRelease - The #empowHERaccess Inaugural Awards celebrates the achievements of 8 winners who facilitated economic access and recovery for women affected by the COVID-19 pandemic and recognizes the contributions to the cloud ecosystems made by both individuals and organizations. The awards are supported by corporate and private brands such as M12, IBM, Microsoft, Accenture, Boeing, Insight and others.
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Competitive advantage in a networked worldTom Lucas
The document discusses strategies for securing a competitive advantage in a networked world. It recommends that brands focus on being human-centered by designing for and engaging with people, not just telling brands. It also suggests taking advantage of technology and social media to have a dialogue, track results, and drive reach and data capture. Most importantly, the document stresses the importance of being human, empathetic, useful, relevant, and having a sense of humor in all digital interactions.
Presentation of Ms. Irene So, Senior Manager, Research & Development,
Senior Citizen Home Safety Association
Cybersenior Network Development Association at NGO 2.0 Forum
Top 10 Insurance Brands on Facebook in South Africa Q3-2016Andrew Felbert
In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the third quarter of 2016
Read on to find out how brands like 1st for Women, Discovery, Old Mutual and OUTSurance performed on
Fans
Engagement
Sentiment
Share of Voice
Campaign Effectiveness
Report: Social Insights Into The South African Insurance Industry Andrew Felbert
In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the first quarter of 2017.
Read on to find out how brands like Hollard, Discovery and Old Mutual performed
This document summarizes an upcoming panel discussion on navigating the esports industry. Chris Parnell will moderate a panel featuring the CEO of a professional esports team and a marketing manager from ESL UK. They will discuss how brands can successfully integrate with esports through sponsorships, media rights, merchandise, and other revenue streams, as the global esports market grows exponentially and increasingly attracts mainstream audiences and sponsorship.
Final hh - 17.3.10 - icw crestview hs releasehmhollingsworth
AT&T brought an online driving simulator to Crestview High School to educate students about the dangers of distracted driving from smartphones. The simulator allowed students to experience how dangerous it is to take their eyes off the road to look at a phone while driving. Representatives from AT&T, the Ohio State Highway Patrol, and Family Recovery Center's Safe Communities Program discussed the importance of not using phones when driving. Research shows that many people engage in smartphone activities like texting, scrolling or emailing while driving, which can have deadly consequences from even a brief distraction.
Women in Cloud, in partnership with M12 and IBM, honors eight role models at ...Keen Ley
1888PressRelease - The #empowHERaccess Inaugural Awards celebrates the achievements of 8 winners who facilitated economic access and recovery for women affected by the COVID-19 pandemic and recognizes the contributions to the cloud ecosystems made by both individuals and organizations. The awards are supported by corporate and private brands such as M12, IBM, Microsoft, Accenture, Boeing, Insight and others.
The Next Disruptor in Travel in Asia: Bart Bellers
This document discusses emerging trends in travel in Asia that could disrupt the industry. It notes that connectivity through mobile devices and the Internet of Things is empowering travelers and giving them more control over their experiences. New interfaces, sharing platforms, and technologies like self-driving cars and green transportation will also shift power dynamics. The document advocates that companies embrace these changes and work with startups to evolve new ideas through initiatives like Amadeus NEXT in order to survive the disruption.
GAME ON: Engaging Consumers with Online Play - Main Deckbrand-e
brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone.
This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns.
brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands…
Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.
An Entrepeneur's Perspective on Distracted DrivingZoomSafer
1) The document discusses distracted driving caused by mobile phone use and introduces ZoomSafer, a software solution created by entrepreneurs to make smart phone use hands-free and safe for drivers.
2) ZoomSafer was created after one of the entrepreneurs was nearly killed in a crash caused by a driver who was distracted by a text.
3) In 2008, distracted driving from mobile phone use caused over 1 million crashes, 500,000 injuries, and 5,000 deaths in the U.S., costing $40 billion total.
This document outlines a press campaign for Dextro Energy in August 2008. It includes examples of creative executions that were placed in various newspapers, including the Daily Star, Independent, Metro London, News of the World, Observer, Sun, and others. The campaign aimed to take advantage of news events with a portfolio of executions booked on a flexible schedule across press, online, and a microsite.
Shop to Fundraise creates health, wealth and prosperity for non-profit organizations. Originally founded as a way to support youth sports clubs, Shop to Fundraise will work for any non-profit organization. It is currently being supported by former NBA player, Jerome Williams; former NHL players, Randy Burridge, Jayson More, Pokey Reddick and Bob Sweeney; former U.S. Soccer professional, Eddie Henderson; and former professional Figure Skater, Surya Bonaly.
Networkers Funding provides payroll funding and administrative services for staffing companies. They offer a fully integrated applicant tracking and staffing software, billing and payroll services, and accounts receivables management. Their goal is to automate processes and provide technology to allow staffing companies to focus on sales and growth rather than administration.
Ramadan 101 Episode 15 discusses duas (prayers) said at the beginning and end of fasting during Ramadan. The beginning dua expresses intention to fast the following day. The ending dua thanks God for fasting with God's sustenance and expresses belief and trust in God. The episode was prepared by Effat Saleh.
t7F London is an integrated agency specializing in premium niche and challenger brands. They create effective brand strategies and refocus brand communications by searching for new audiences and crafting compelling stories. The agency works with a small number of clients seeking measurable returns through a targeted investment. They blend strategic planning with creativity and activation techniques. Examples of past campaigns include developing a social media presence for a flea and tick treatment brand and creating branded content for a women's fashion brand on Bebo that reached over 30 million impressions.
The document discusses strategies for marketing to teenage customers, referred to as "golddiggas". It notes that this group values friendships, transportation, fun jobs, and self-expression. The target market is described as suburban, digital natives who are heavily influenced by social media and peer opinions. The summary recommends leveraging themes around friendship, transportation, and self-expression in marketing campaigns to appeal to golddiggas. It also stresses the importance of gaining their attention through engaging content while respecting their short attention spans.
Nextdoor is a new digital media agency formed to develop effective online marketing strategies. It consists of three experts - Nick the planning guy, Philip the content guy, and Craig the optimization guy - who work together across disciplines to plan digital campaigns, create engaging content, and optimize performance. The agency has successfully helped clients in industries like fashion and pet care expand their online presence and drive better results through integrated digital solutions.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
The document discusses trends related to the third industrial revolution including collaborative innovation, the sharing economy, cryptocurrencies, crowdfunding, and distributed manufacturing. It notes that these trends are challenging traditional institutions and models of value creation as knowledge becomes more distributed through open networks and platforms. Organizations will need to both explore new collaborative models and exploit opportunities in these emerging areas to remain competitive in the future.
Jamie Dimon has had a long and distinguished career in banking, currently serving as CEO of JPMorgan Chase. He previously worked at Citigroup but was passed over for CEO, which paved the way for him to take the helm of Bank One and later lead its merger with JPMorgan Chase in 2004. As CEO of JPMorgan Chase, one of the largest banks in the US, Dimon has overseen significant growth and led the bank through the global financial crisis. He is considered one of the most influential leaders in banking."
The internet has revolutionized how people access and share information. Early concepts of a globally interconnected network date back to the 1960s, but it was not until the 1990s that the World Wide Web allowed general users to easily search for and access information online. Since then, internet access and speeds have increased dramatically worldwide. Today smartphones are the most popular way to access the internet, and people rely on search engines like Google to find information. Online shopping and video streaming have also grown enormously. The internet continues to change how people interact and do business in profound ways.
John Ashcroft's The Digital Marketing Guide to the Empires of the Cloud John Ashcroft
The Empires of the Cloud have a combined market capitalisation of almost $3 trillion dollars. Facebook has access to FIVE billion points of contact with internet users. Who are they? Check out the latest update from The Dimensions of Strategy Team! Don't Miss Out! JKA
The document discusses setting up a legal entity for a start-up company in China. It notes that there are three main forms - a joint venture with a Chinese partner, a wholly foreign-owned enterprise, or a representative office. However, changing the business organization later can be long and costly. Regulations vary by industry and are updated frequently, so entrepreneurs must be aware of the specific rules for their sector.
The Next Disruptor in Travel in Asia: Bart Bellers
This document discusses emerging trends in travel in Asia that could disrupt the industry. It notes that connectivity through mobile devices and the Internet of Things is empowering travelers and giving them more control over their experiences. New interfaces, sharing platforms, and technologies like self-driving cars and green transportation will also shift power dynamics. The document advocates that companies embrace these changes and work with startups to evolve new ideas through initiatives like Amadeus NEXT in order to survive the disruption.
GAME ON: Engaging Consumers with Online Play - Main Deckbrand-e
brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone.
This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns.
brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands…
Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.
An Entrepeneur's Perspective on Distracted DrivingZoomSafer
1) The document discusses distracted driving caused by mobile phone use and introduces ZoomSafer, a software solution created by entrepreneurs to make smart phone use hands-free and safe for drivers.
2) ZoomSafer was created after one of the entrepreneurs was nearly killed in a crash caused by a driver who was distracted by a text.
3) In 2008, distracted driving from mobile phone use caused over 1 million crashes, 500,000 injuries, and 5,000 deaths in the U.S., costing $40 billion total.
This document outlines a press campaign for Dextro Energy in August 2008. It includes examples of creative executions that were placed in various newspapers, including the Daily Star, Independent, Metro London, News of the World, Observer, Sun, and others. The campaign aimed to take advantage of news events with a portfolio of executions booked on a flexible schedule across press, online, and a microsite.
Shop to Fundraise creates health, wealth and prosperity for non-profit organizations. Originally founded as a way to support youth sports clubs, Shop to Fundraise will work for any non-profit organization. It is currently being supported by former NBA player, Jerome Williams; former NHL players, Randy Burridge, Jayson More, Pokey Reddick and Bob Sweeney; former U.S. Soccer professional, Eddie Henderson; and former professional Figure Skater, Surya Bonaly.
Networkers Funding provides payroll funding and administrative services for staffing companies. They offer a fully integrated applicant tracking and staffing software, billing and payroll services, and accounts receivables management. Their goal is to automate processes and provide technology to allow staffing companies to focus on sales and growth rather than administration.
Ramadan 101 Episode 15 discusses duas (prayers) said at the beginning and end of fasting during Ramadan. The beginning dua expresses intention to fast the following day. The ending dua thanks God for fasting with God's sustenance and expresses belief and trust in God. The episode was prepared by Effat Saleh.
t7F London is an integrated agency specializing in premium niche and challenger brands. They create effective brand strategies and refocus brand communications by searching for new audiences and crafting compelling stories. The agency works with a small number of clients seeking measurable returns through a targeted investment. They blend strategic planning with creativity and activation techniques. Examples of past campaigns include developing a social media presence for a flea and tick treatment brand and creating branded content for a women's fashion brand on Bebo that reached over 30 million impressions.
The document discusses strategies for marketing to teenage customers, referred to as "golddiggas". It notes that this group values friendships, transportation, fun jobs, and self-expression. The target market is described as suburban, digital natives who are heavily influenced by social media and peer opinions. The summary recommends leveraging themes around friendship, transportation, and self-expression in marketing campaigns to appeal to golddiggas. It also stresses the importance of gaining their attention through engaging content while respecting their short attention spans.
Nextdoor is a new digital media agency formed to develop effective online marketing strategies. It consists of three experts - Nick the planning guy, Philip the content guy, and Craig the optimization guy - who work together across disciplines to plan digital campaigns, create engaging content, and optimize performance. The agency has successfully helped clients in industries like fashion and pet care expand their online presence and drive better results through integrated digital solutions.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
The document discusses trends related to the third industrial revolution including collaborative innovation, the sharing economy, cryptocurrencies, crowdfunding, and distributed manufacturing. It notes that these trends are challenging traditional institutions and models of value creation as knowledge becomes more distributed through open networks and platforms. Organizations will need to both explore new collaborative models and exploit opportunities in these emerging areas to remain competitive in the future.
Jamie Dimon has had a long and distinguished career in banking, currently serving as CEO of JPMorgan Chase. He previously worked at Citigroup but was passed over for CEO, which paved the way for him to take the helm of Bank One and later lead its merger with JPMorgan Chase in 2004. As CEO of JPMorgan Chase, one of the largest banks in the US, Dimon has overseen significant growth and led the bank through the global financial crisis. He is considered one of the most influential leaders in banking."
The internet has revolutionized how people access and share information. Early concepts of a globally interconnected network date back to the 1960s, but it was not until the 1990s that the World Wide Web allowed general users to easily search for and access information online. Since then, internet access and speeds have increased dramatically worldwide. Today smartphones are the most popular way to access the internet, and people rely on search engines like Google to find information. Online shopping and video streaming have also grown enormously. The internet continues to change how people interact and do business in profound ways.
John Ashcroft's The Digital Marketing Guide to the Empires of the Cloud John Ashcroft
The Empires of the Cloud have a combined market capitalisation of almost $3 trillion dollars. Facebook has access to FIVE billion points of contact with internet users. Who are they? Check out the latest update from The Dimensions of Strategy Team! Don't Miss Out! JKA
The document discusses setting up a legal entity for a start-up company in China. It notes that there are three main forms - a joint venture with a Chinese partner, a wholly foreign-owned enterprise, or a representative office. However, changing the business organization later can be long and costly. Regulations vary by industry and are updated frequently, so entrepreneurs must be aware of the specific rules for their sector.
- The document discusses the growing technopreneurship and early stage ecosystem in China, noting the importance of having a large market, entrepreneurial talent, incubation support, investors, and a culture of innovation.
- It examines what makes Silicon Valley successful and why it is important to China, then provides an overview of China's growing middle class, booming consumerism, and unique digital generation.
- The challenges and opportunities in China's internet and e-commerce sectors are explored, including the rise of mobile internet and barriers around devices, bandwidth and affordable applications.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
The document discusses the rise of social media and its impact on business communication. It notes that while brands used to control communications about them, the growth of social networks and user empowerment through new communication technologies has weakened brand voice and given power to customers. It advocates that businesses must join social conversations, build communities, and develop relationships with influencers in order to harness the potential of social media.
Seneca Digital Strategy Presentation July 2017Simon Conlin
The document provides information and assignments for an INM110 Interactive Media Business course. It includes two assignments: 1) Submit a short bio by July 24th and 2) Present a 6-minute Pecha Kucha style presentation on an industry topic by July 31st. It also provides an overview of the interactive digital media industry in Canada, including statistics from 2008, 2016 and future projections. Key areas of growth are highlighted as connecting Canadians, protecting Canadians, increasing economic opportunities and digital services, and increasing Canadian content.
The document provides an overview of a class on the future of advertising. It discusses how the structure and culture of advertising agencies has changed over time, with the roles in agencies expanding to include digital skills. It also outlines how advertising is shifting from traditional to digital media as audiences increasingly consume content online. The guest speaker, Scott Litman, then discusses trends in marketing, noting that customers are funding more targeted digital advertising and that relevance and testing are important.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
This document discusses the rise of social media and its impact on traditional media. It notes that social media allows for more consumer engagement and personalized content consumption across various platforms. Some experts predict that newspapers and magazines may survive if they can build communities and add value to their online content, while television will see a battle between mass appeal and niche passions. Overall, the document argues that the media environment is fracturing as content becomes personalized through social networks and sharing platforms.
This document discusses the rise of social media and its impact on traditional media. It notes that social media allows for more consumer engagement and personalized content consumption across various platforms. Some experts predict that newspapers and magazines may survive if they can build communities and add value to their online content, while television will see a battle between mass appeal and niche passions. Overall, the document argues that media is moving towards a fractured environment where content, sharing, and connectivity across platforms are increasingly important.
This document provides an introduction to digital marketing. It discusses key concepts like thinking like a digital marketer and the changing digital landscape. It also outlines how digital marketing will be taught and assessed. Key topics covered include social media, analytics tools, digital marketing campaigns, and the importance of understanding customer needs in this changing environment. Growth hacking and digital disruption are also introduced.
See http://www.mobilemonday.nl/talks/alan-moore-social-marketing-intelligence/ for the video presentation.
Alan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow's multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational.
Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
Discover the exhilarating world of manta ray night snorkeling in Kona, Hawaii. Led by expert guides, participants witness these majestic creatures feeding on plankton under mesmerizing underwater lights. With stringent safety measures, environmental responsibility, and emergency preparedness, enjoy this unique adventure responsibly and securely with trusted tour operators.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
The 09 Days Tour to Skardu by road offers a breathtaking journey through some of Pakistan’s most spectacular landscapes. Skardu, nestled in the heart of the Karakoram mountain range, is renowned for its stunning vistas, crystal-clear lakes, and rugged terrain.
Passengers who request name modification after the risk-free period have to pay the United Airlines name change fee. Furthermore, in some cases, travelers have to pay the difference in fare if applicable. The airline doesn’t permit you to make other modifications (date change, fare classes, time, etc) under the name correction policy. Moreover, before you proceed, you must get all related information comprehensively. For that, you can call the consolidation desk at +1-800-865-1848 and get instant response.
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
Southwest Airlines Low Fare Calendar: The Ultimate Guidei2aanshul
Travelling doesn't have to be expensive, especially with tools like the Southwest Airlines Low Fare Calendar at your disposal. This guide will take you through everything you need to know about using this feature to snag the best deals on your flights. Whether you're a seasoned traveller or planning your first trip, this guide will ensure you get the most out of your budget.
The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
Inca Trail to Machu Picchu An Unforgettable Adventure
Jeremy Head I Crossing Wtm 09
1. Social media for marketers: Unpicking the 2.0 hype 11.11.09 Jeremy Head Travel Editor, iCrossing [email_address] www.travelblather.com connect.icrossing.co.uk
2. A digital marketing agency with search and social at its cor e We blend SEO, paid search, social media, content, display advertising, user experience, web development, and analytics & insight to design and support sophisticated SEO strategies ICROSSING IS… UK 12% FTSE 100 UK 100 Staff Global 560 Staff Global 13 Offices a word about iCrossing…
3.
4. ...think of the web as an expanding sphere Image: (cc) fdecomite
13. Your customers have been set free… they now live in connected networks of experiences and information that help them make all their decisions. In this new world, brands need a new approach… Those that are aware , active , useful and trusted in these networks will succeed. These are ‘connected brands’ http://www.bestiario.org / … interacting with your brand Brands must live and be valued in their customers’ networks
14.
15. “ What makes Toyota's effort interesting is it doesn't feel like it was scripted by suits. The hypermiling challenge contains an element of mystery that draws in readers. The bloggers acknowledge there's a chance the stunt may fail, and the appearance of a "whatever happens, happens" attitude from Toyota conveys the company's confidence in its product — something other car companies don't have the stones to pull off.” Wired’s Autopia blog, 29 th January 2009 A low-fi execution with a risk element that conveyed confidence CASE STUDIES TOYOTA IQ
iCrossing is the UK’s #1 SEO agency (Forrester Q1 2009)
I wouldn’t claim by any means to know what I’m talking about today... Let’s face it no one really can... In such a fast moving world... I certainly didn’t choose the title of this session... And when I sat down to put this deck together it scared me a little... But web is all about collaboration... So I stuck out a few tweets... I blogged about the seminar on my blog... And my network did the rest! Hype... Part of the reason I’m here I think is that I’ve tended to be quite outspoken on my blog ( www.travelblather.com ) about the need to get the basics right before we get carried away with all this web 2.0 excitement. I still believe that – but increasingly I feel the excitement is more than justified... In fact putting this deck together made me all the more convinced that whilst there’s hype around the edges of this remarkable ride... There IS a real shift taking place here... More on that later... What I’ve ended up with to share with you today is some theory... And generally best some practice... I’d like to start with some theory... If I may...
The first few slides from this deck are borrowed from iCrossing’s VP for Social Media Antony Mayfield. And he in turn borrowed this analogy from the luminary web strategist Kevin Kelly. (If you don’t know who he is, I’d highly recommend Googling him and finding out.) Think of the web as an ever growing sphere - a machine linking up lots and lots of computers - constantly expanding – doubling in size every couple of years – expanding into more and more facets of life.
And as that sphere expands, it disrupts – Things like telecoms (suddenly telecom companies see their business models under attack from Skype and instant messaging). It disrupts things like the music industry, things like newspapers, retail – it disrupts all of our industries very time it moves further out – and then it absorbs them. And then suddenly media just becomes, well, the web – phone calls will just run over the web, music will just be downloaded or streamed on the web.
At the moment it’s expanding to the point where it’s really touching our daily lives – our relationships – the social networks that we’ve always had are being replicated and expanded online. It’s having a massive impact upon the way that we communicate – the way that we experience things and share those experiences with those around us. It’s making it possible to have far larger social networks, It’s making it possible to stay in touch with people more frequently It’s making it possible to find all of the other people that are just as interested as you in new camera lenses for the Canon 50D or whatever your particular obsession (of the moment or of your life) might be. It’s expanding and absorbing and disrupting... BUT the point is that it will become normal – just like email.
At the moment it’s something we call Social Media because it’s something new and it’s something different. But it’s incredible how quickly we normalise things in our minds. Can you remember what life was like before emails or mobile phones? In the future it will just be how we live... We won’t even notice it... A nice theory – but IS THIS HYPE?
I’d say no… it’s here to stay – a few numbers I pulled from google stats – (thanks Alastair for the suggestion!) http://www.google.co.uk/intl/en/landing/internetstats/ And it’s becoming part of the mainstream… my mum is on Facebook for goodness sake… but (for a UK audience) p erhaps the best example is one Antony Mayfield often quotes:
Enough said! If the Daily Mail is telling you it could give you cancer... it must have entered the mainstream.
The social web has all sorts of impacts for the individual… I’ve talked about the way it makes staying in touch and finding new networks so much easier… BUT there’s a downside… It’s making it more difficult to make decisions – there’s an over-abundance of information here. A few Travel purchase stats – many of them you will probably be familiar with… - 20% of Brits will spend at least 8 hours trawling the Internet for a cheap travel-related deals. Greenbee.com survey, January 2009 On average, customers make 12 travel related searches, visit 22 websites and take 29 days from the first time they search until they make a purchase. Comscore 2007 – rather old stats now… but still significant. I believe that the brands that are able to resolve this conflict will ultimately be the ones that win big in the online travel sector
And how will they do that? It starts with understanding the changes: We’re moving from an old situation of channel media – where there was easy control… You chose your channel – developed your message and shouted it as loud as you could – (I call this foghorn marketing…) to networked media – human networks where everyone can be a contributor and a publisher and everyone has virtually equal access to distribution… it’s all rather more complex… We now compete for people’s attention in Real Time... We use the phrase “ Attention Markets ” – the idea that we are constantly having to earn people’s attention rather than expecting to get it... or being able to buy it through advertising... or to manipulate it by influencing those old channels like newspapers and TV with PR. And increasingly old methods of measurement will be meaningless too - We need to move away from the blunt instrument of measuring eyeballs and start to measure engagement – WHY? because it’s engagement that produces purchase... It’s a far more precise tool... Though it’s more complex to get measurement of engagement right increasingly we CAN... Before we get too carried away… let’s not forget…
Some things are still very much the same: We are talking about real people... The technological landscape may have changed BUT... people are still the same . They still need to find the right weekend break or the right family holiday for them – in the same way they did when they only had the phone or the high street travel agent to do it. The things that excite and motivate people don’t change, even though the platforms they use might. If anything these new platforms allow people to be more like real people online... If they find something they like that excites them – or conversely something that really annoys them... they can now SHARE it. The social web makes this really easy. The focus needs ultimately to shift from asking “how do we communicate this – how do we shout it out” – to “how do we create something that people will share and distribute because it’s so good” – (useful, funny, whatever). Increasingly we as marketers will need to get our products and services just right for our customers... And whilst we are about it – let’s not forget that people relate best to... people . Much of what social media is about is offering customers a real, personal connection with the people that work for your company. More on that in a moment...
One way we describe this shift at iCrossing is to use the term ‘Connected Brands’. (READ THE SPEECH BUBBLES) Those brands that win in the travel sector online... Resolving this over-supply of information problem that customers are wrestling with will be the Connected Brands. I think the key ingredient here is TRUST – either because the customer already knows you OR because you have the right credentials in the online travel space... More about that in a moment. But first let’s consider for a moment some basic principles of this new more complex on-line world
Here are the 3 golden rules of engagement that we use at iCrossing – this for me is what the ‘Hype’ bit is all about... Before you let anyone tell you you ‘need to do something social’ or they can develop a ‘viral vide’o for you or whatever... Step back and consider some basic rules of engagement – if there is one slide in this deck you take note of folks... It’s this one... And it’s the most simple! Understand your networks Before you wade in... Listen . And before you listen... Find. That can take time to do... Networks for now don’t just open up in front of your eyes with a Google search... (But that will probably change soon with Google social search and other tools more devoted to social search) Social search will ultimately be MASSIVE I think. 2) Be useful to your networks This is absolutely NOT rocket science... If you work in marketing, you should know your customer already... Sure... Conduct some more research – you might want to consider using some search term analysis and some social spaces analysis (stuff we do a lot of at iC – we have a rather smart tool that visualises networks which is immensely useful)... but be considerate and be appropriate 3) Social media offers the possibility of proper two-way communication – in real time (or thereabouts). To be credible in this space you need to commit to being available and being responsive. That takes money and passion and commitment. Personality is everything in these new online spaces.
How does this work in practice? I wanted to give you a real example of a travel client that we’ve worked with at iCrossing… but I can’t. You could argue that this means iCrossing isn’t up to much in the travel sector? Actually we do loads of work with the travel sector… I think it’s more that the travel sector has been behind the curve… but there’s massive interest now compared to last year… we’re on the verge of launching Social media projects with several really big UK travel brands. Remember how I said right at the beginning that I think this shift is becoming more real, more important… anyway…. Toyota was launching a cool new town car called the iQ. Before we did anything we listened and learnt. We discovered 2 particular communities that we figured would be real influencers in people’s perception of this funky little town car – the design community and the green driving community. A social space (blog format) was developed and driven by strong editorial input – written by Simon our in-house automotive journo. Content was designed to make a useful contribution to existing online conversations around cars, design, technology and fuel efficiency Toyota (after some arm twisting it has to be said) gave us exclusives on the new car – so we really had something unique and useful to communicate Outreach (seeding) was used to attract attention from relevant sites and bloggers. As Simon wrote more for the IQ blog, he began to participate where he could in some of the conversations in these communities. As a result of these conversations he came across hypermiling – the idea of seeing how far you could drive on a single tank of fuel. We convinced Toyota that this would be a fantastic way to engage with the green driving community and do something genuinely interesting that would prove our faith in the car itself. A hypermiling attempt based on an 18 city road trip on a single tank of fuel generated fresh, unique editorial. The team used the This is iQ blog, flickr , Tw itter , Vimeo a nd live GPS trac king to allow for maximum engagement with the challenge. You can see the results on this slide – It got picked up all over the place… including the New York Times… THE BIG IDEA – was that at the outset there was no big idea ... And taking a risk was a key element of the strategy
That’s not to say that there aren’t clever things going on in the Travel Sector – In the days of foghorn marketing it made sense to try and create some kind of personality behind your monolith of a brand... Because you had only the one voice to communicate with many different people (sure you could be a bit selective by using CRM to segment your customers a bit – but it was a pretty blunt tool.) For businesses focussed on customer service – and for travel sector brands that should be what it’s all about – the real people behind the brand are its biggest asset Web 2.0 is driving this desire for engagement with real people – so it’s time to open your business up... And let people in . The perfect way to demonstrate your brand in action and develop deep, really useful relationships with customers is to set up a blog... Mr&Mrs Smith’s blog is a good example... You get a real sense of behind the scenes... Personality and credibility are key – in this online world of over abundance you need to show customers who you are and why they should trust you. (NB we handed the Toyota blog over to Toyota to run themselves after a year or so... Ultimately it’s better coming from the people on the inside...) And this one – I love it – VisitFlorida’s website is a multi-author blog. Faceless content on a website just describing the delights of the Sunshine state – no matter how well it’s written – pales into insignificance compared with using real people who are experts. You gain: - Credibility, Personality/Empathy, Authority, Impartiality
That whole ‘real people’ thing can work really well on Twitter – Here are a couple of travel brands doing it very nicely: @Easyjetcare – Paul (yep a real person). I asked Paul a few questions actually – I made contact with him via Twitter: He told me that as “easyJet is one of the 50 top most brands in the world mentioned on Twitter, it was a natural progression for us. It is always to ensure that we maintain our care message, as it can be perception that low cost airlines do not care for their customers, which in our case is very much the contrary.” - What top 3 things you've learnt from setting up - good or bad? 1) Act on customers feedback, people give feedback to ensure things are fixed. 2) Don’t be shy, no matter how offensive customers can be in their tweets, still interact with those customers as they can be the biggest advocates. 3) Remember the key to social media is to be social don’t make it a one way street and use it who a customer would use it and not just to send out offers all the time. Add value to the customer and make it personal . @Cheapflights – Jemima (another real person) Real push for engagement – note stuff like background pic of the week. Jemima has a smart strategy for what she tweets when – in terms of time of day and day of week . If you want a non-travel example that is truly awesome check out zappos – the US online shoe retailer.
And here are a couple of interesting Facebook examples. Something that’s particularly interesting these days is the way that people are using Facebook as far more than just a space for interaction. Increasingly there’s a much more sophisticated technical element: STA Travel’s t-shirt competition creates excitement – great for its target audience Virgin Atlantic has developed a Facebook app for Flying Club members – to view flight info and their membership account on their Facebook page... Remember the bit about ‘Connected Brands?’ this is a great example of a brand being wherever its customers are and want it to be – the App was co-developed by members of the Vflyer frequent flyer community.
And I can’t mention Virgin Atlantic without mentioning BA could I? I’d hate to be seen as partisan! I love this idea... ( www.metrotwin.com ) another genuinely USEFUL concept – cleverly executed AND easy to expand too. Also love the subtle branding... Wonder if they will offer a Facebook app for this? (And... Of course I’m not even touching on mobile today)
Questions if there’s time: - Are different social media tools more appropriate for different types of travel brand? Does the cyclical nature of travel purchasing make it easier or harder to REALLY engage with customers? What impact does embracing Social Media have on a company’s internal organisation?