Innovative Internet & Digital marketing
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This presentation was given on 24th Aug at MCCIA Pune event. It discusses how search engine works, SEO and SMO. How one can engage with web site visitors.
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Innovative Internet & Digital marketing
- 1. The Miiint Solutions After 6: Business Mixer 020-3266-8333 info@miiint.com Knowledge Gain Series www.miiint.com 24-Aug-2012 Innovative Internet & Digital Marketing Uday Kothari
- 2. Why Internet Marketing is Critical? How to you generate more traffic to your website? How do you engage with your website visitors? How do you convert your website visitors into solid leads or customers?
- 3. Why Internet Marketing is Critical?
- 4. Raddiwala Cycle Repair Car Repair Salon What is common? Pipe Mfg Umbrella Shop Café Durga
- 5. Some statistics (India)… 250 Million Searches in 2011 LinkedIn 14+ Miilions In twitter g+ Twitter 13+ Millions Google + 13+ Millions Facebook 638+ Millions 3G 39+ Millions 50+ Millions users in India
- 6. How do we get more traffic to website?
- 7. What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
- 8. How Do Search Engines Work? Spider “crawls” the web to find new web pages Search engines indexes the content (text, code) Search engines search their own databases when a user enters in a search to find related documents Search engines rank the resulting documents using an complex algorithm
- 9. What is Search Engine Optimization (SEO)? Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
- 10. Ranking Factors On-Page Factors (Code & Content) Title tags <title> #3 Header tags <h1> #5 ALT image tags #4 Content, Content, Content (Body text) <body> #1 Hyperlink text #6 Keyword frequency & density #2 Off-Page Factors Who is connecting back to your site?
- 11. Pay Per Click PPC ads appear as “sponsored listings” Companies bid on price they are willing to pay “per click” Typically have very good tracking tools and statistics Ability to control ad text Can set budgets and spending limits Google AdWords is a leader
- 12. PPC vs. “Organic” SEO Pay-Per-Click “Organic” SEO • Results in 1-2 days • Results take 2 to 4 months • Easier for a novice • Requires ongoing efforts • Ability to turn on and off • More cost-effective • Generally more costly • More difficult to target local • Ability to target “local” markets markets • Better for short-term • Better for long-term
- 14. “Social media is people having conversations online.”
- 15. >10,00,00,000 videos (65,000 new videos/day)
- 17. 73% users have read a blog of active online
- 18. have started their own blog 45%
- 21. 83% have watched video clips
- 22. “Today, If You’re Not On A SOCIAL NETWORKING SITE, You’re NOT On The INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
- 23. The old communication model with your Customers like TV, Print Media, Radio was a monologue.
- 24. Only 18% TV ad campaigns generate positive ROI
- 25. 90% of people who can skip TV ads, do.
- 27. 78% TRUST THE OF PEOPLE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
- 28. 14% VS. 78%
- 29. The new communication model is a dialogue.
- 31. PEOPLE ARE TALKING ABOUT YOUR BRAND, PRODUCTS, SERVICE. RIGHT NOW.
- 32. post opinions about products & brands on their blog
- 33. trust bloggers’ opinions on products & services
- 34. Tomorrow’s consumers are today’s “digital natives.”
- 35. AND THEY CARE LESS ABOUT AD. THEY CARE WHAT THEIR FRIENDS THINK.
- 36. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
- 37. “THE GOAL IS NOT TO CONTROL THE CONVERSATION.”
- 38. THE GOAL IS TO: ENABLE INSPIRE INFLUENCE &…
- 39. Engage !
- 40. SEO, SEM, SMO, Email Marketing and other techniques generates more and more visitors to our website, How do we Engage with them?
- 42. Know Engage SalesPro Live Convert Support
- 43. Listen to your website visitors, customers or prospects No Need to fill up lengthy „Contact Us‟ form Your customers can quickly give their requirements in less than 30 sec. Receive instant email notification & voice message in your mobile inbox
- 44. Stay Ahead of Your Competition
Editor's Notes
- Traditional marketingmethods are becomingboth ineffective andexpensive
- Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
- iPromote Live is a new and innovative internet video marketing approach in successfully reaching your target audience and boosting conversion rates. You now have the ability to capture the interest of your Visitors through video introduction, just as if you were greeting them face to face. Your video presentation will lay on top of your website and provide a 'front stage' personal message to your audience, without having to depend solely on text and pictures..