Part I Jan 2010 - Can airlines power ancillary revenue with digital media and...Jonathan Alford
Airlines will carry 35 Million WiFi-enabled monthly passengers by 2012 and can drive significant ancillary revenue through their new WiFi platforms by partnering with digital media firms.
Current airline WiFi fee-based revenue models will likely limit a tremendous potential content delivery, advertising, digital media, and location-based service opportunity.
Airlines need to take control of the content platform offered through IFE screens and travelers’ mobile devices and partner with digital entertainment companies to deliver digital movies, eBooks, and more not just in-flight, but around the flight.
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...Content Marketing World
With the rise of “content marketing”, and an estimated average spend of $18 billion annual by marketers paying to reach people through search, everybody is in the pool–and companies need an edge to retain web traffic and mindshare with consumers.
To remain competitive, brands need to forecast consumer cycles, generate content and achieve good search/news engine placement. In this presentation, Leslie and Tom will address:
• What IBM had done right to be accepted into the Google News program
• Why hiring expert writers is crucial to success – and how to find them
• The importance of SEO and social promotion for content performance
• How to provide real value to your consumers with the content you create
• How to do everything right to get picked up by Google News
Part I Jan 2010 - Can airlines power ancillary revenue with digital media and...Jonathan Alford
Airlines will carry 35 Million WiFi-enabled monthly passengers by 2012 and can drive significant ancillary revenue through their new WiFi platforms by partnering with digital media firms.
Current airline WiFi fee-based revenue models will likely limit a tremendous potential content delivery, advertising, digital media, and location-based service opportunity.
Airlines need to take control of the content platform offered through IFE screens and travelers’ mobile devices and partner with digital entertainment companies to deliver digital movies, eBooks, and more not just in-flight, but around the flight.
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...Content Marketing World
With the rise of “content marketing”, and an estimated average spend of $18 billion annual by marketers paying to reach people through search, everybody is in the pool–and companies need an edge to retain web traffic and mindshare with consumers.
To remain competitive, brands need to forecast consumer cycles, generate content and achieve good search/news engine placement. In this presentation, Leslie and Tom will address:
• What IBM had done right to be accepted into the Google News program
• Why hiring expert writers is crucial to success – and how to find them
• The importance of SEO and social promotion for content performance
• How to provide real value to your consumers with the content you create
• How to do everything right to get picked up by Google News
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Top 20 Facebook Brand Sites (Metia, Inc., March 2011, John Porcaro)John Porcaro
A look at the top 20 Facebook Brand Pages, as of March 2011.
Tips from the leaders:
Invite visitors to “Like” your Page
Create well-written, “human” status updates
Create custom offers that visitors find valuable
Share inside information and unique assets
Feature user-generated content
Create “sharable” apps that are social by design
Make sure content maps to brand campaign
Create an emotional connection
Acknowledge your biggest fans
Engage across your online properties
Link to online and offline events
Enhance the offline experience online
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
REimaginging the Retail Store: GlobalShop 2011 PresentationLeo Burnett
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
BuzzRE: Internet Marketing Strategy and ImplementationDustin Luther
Slides from BuzzRE event in Orange County California on 4/29/10. Includes presentations from Linsey Planeta, Jon Lansner, Dustin Luther, Stacey Harmon, Dale Chumbley, Robert Luna, Gahlord Dewald, Loren Nason, and Garron Selliken
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Top 20 Facebook Brand Sites (Metia, Inc., March 2011, John Porcaro)John Porcaro
A look at the top 20 Facebook Brand Pages, as of March 2011.
Tips from the leaders:
Invite visitors to “Like” your Page
Create well-written, “human” status updates
Create custom offers that visitors find valuable
Share inside information and unique assets
Feature user-generated content
Create “sharable” apps that are social by design
Make sure content maps to brand campaign
Create an emotional connection
Acknowledge your biggest fans
Engage across your online properties
Link to online and offline events
Enhance the offline experience online
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
REimaginging the Retail Store: GlobalShop 2011 PresentationLeo Burnett
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
BuzzRE: Internet Marketing Strategy and ImplementationDustin Luther
Slides from BuzzRE event in Orange County California on 4/29/10. Includes presentations from Linsey Planeta, Jon Lansner, Dustin Luther, Stacey Harmon, Dale Chumbley, Robert Luna, Gahlord Dewald, Loren Nason, and Garron Selliken
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)Impact Interactions
B2B social media best practices and examples from our clients Cisco, NetApp, and SAP presented at the iStrategy meeting in San Francisco on April 5, 2011.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, will offer her strategy and tactics for addressing the question of social media ROI at any organization.
As presented at Social Media & Community 2.0 Strategies Conference, April 2, 2011 http://www.iirusa.com/socialmedia/come-to-social-media-event.xml
Stores Under Siege: The Rise of the SoMoLo ShopperRedPrairie
The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer.
Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege.
This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.
A guest lecture delivered to International Marketing students at the Fashion Institute of Technology February 28, 2012.
Topics include the state of SoMoLo shopping, how businesses are responding, and examples of winning attempts to leverage these new technologies to engage the new breed of shopper.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
eMarketer Webinar: Key Digital Trends for 2012eMarketer
Please join us for this webinar featuring eMarketer Principal Analysts David Hallerman, Debra Aho Williamson and Noah Elkin. To get you ready for the upcoming year, they’ll be covering a variety of topics including digital advertising, social media, mobile devices and platforms, video, and digital audience, content and commerce.
#SMI12: Social Journey in the age of the empowered consumerSustainly
Prelini Udayan-Chiechi, director of marketing in EMEA for Lithium, explains how mobile, social and empowered consumer are combining to bring us viral sensations, movements and more. She delivered her address at Social Media Influence 2012.
Capgemini Social Media Management Attensity PresentationAttensity
Social media is all about creating a global network of real-time relationships with your business. In this complimentary webinar, Rohit Kapoor, Senior Director & Principal of Business Process Outsourcing at Capgemini, shares valuable insights, tools and strategies for using the latest developments in social media analytics and engagement.
Similar to Diary of a Social, Mobile Shopper Slide Deck (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
4. About Retail TouchPoints
Launched in 2007
Over 20,000 subscribers
To provide executives with relevant,
insightful content across a variety of digital
mediums
Free subscription to our weekly newsletter…
retailtouchpoints.com/signup
5. Panelists
Moderator
Amanda Batista
Associate Editor
Retail TouchPoints
Dave Bruno Patti Harney
Director Strategic Messaging Product Strategist
RedPrairie RedPrairie
59. Q&A
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60. Thank You
You can download the presentation deck by going to:
http://rtou.ch/Diary_Of_Shoppers
Moderator
Amanda Batista
Associate Editor
Retail TouchPoints
amanda@retailtouchpoints.com
Dave Bruno Patti Harney
Director, Strategic Messaging Product Strategist
RedPrairie RedPrairie
David.Bruno@RedPrairie.com Patti.Harney@RedPrairie.com