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Amazon Web Services (AWS) Marketing Plan Analysis
- 2. 2006 STARTED
- 3. 2006 VP ANDY JASSY STARTED
- 4. 2006 VP ANDY JASSY STARTED 27% MARKET SHARE
- 5. 2006 VP ANDY JASSY 27% MARKET SHARE 11 GEOGRAPHICAL “REGIONS” STARTED
- 6. 2006 VP ANDY JASSY STARTED 27% MARKET SHARE 11 “REGIONS” $0 GEOGRAPHICAL PRICE DRIVEN
- 7. 2006 VP ANDY JASSY 27% MARKET SHARE 11 “REGIONS” $0 GEOGRAPHICAL PRICE DRIVEN ESP. S TARTUPS STARTED
- 9. STORING ACCESSING & data & programs over the internet instead of your computer's hard drive
- 10. STORING ACCESSING & data & programs over the internet instead of your computer's hard drive
- 11. STORING ACCESSING & data & programs over the internet instead of your computer's hard drive
- 14. COMPUTE CAPACITY EC2 s3 S TORAGE
- 15. COMPUTE CAPACITY EC2 ANALYTICS red shift s3 S TORAGE
- 16. COMPUTE CAPACITY EC2 ANALYTICS red shift s3 S TORAGE dynamo DB DATABAS E
- 17. USP
- 18. USP SHIFT CAPEX TO OPEX
- 19. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS
- 20. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY
- 21. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY INCREASE SPEED & INNOVATION
- 22. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY INCREASE SPEED & INNOVATION SHIFT FOCUS TO DIFFERENTIATION
- 23. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY INCREASE SPEED & INNOVATION SHIFT FOCUS TO DIFFERENTIATION GO GLOBAL IN MINUTES
- 24. AWS price reduction philosophy
- 25. REDUCED PRICES AWS price reduction philosophy
- 26. REDUCED PRICES MORE CUSTOMERS AWS price reduction philosophy
- 27. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE AWS price reduction philosophy
- 28. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE AWS price reduction philosophy MORE INFRASTRUCTURE
- 29. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE AWS price reduction philosophy MORE INFRASTRUCTURE ECONOMIES OF SCALE
- 30. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE MORE INFRASTRUCTURE ECONOMIES OF SCALE LOWER INFRASTRUCTURE COSTS AWS price reduction philosophy
- 31. STRENGTHS S
- 32. STRENGTHS S • first in the market
- 33. STRENGTHS • first in the market S • market leader
- 34. STRENGTHS S • first in the market • market leader • pricing power
- 35. STRENGTHS S • first in the market • market leader • pricing power • range of services
- 36. STRENGTHS S • first in the market • market leader • pricing power • range of services • network of partners
- 37. STRENGTHS S • first in the market • market leader • pricing power • range of services • network of partners • high profile clients
- 38. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients
- 39. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity
- 40. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs
- 41. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market
- 42. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market • emerging markets
- 43. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
- 44. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
- 45. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
- 46. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
- 47. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
- 48. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
- 49. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition
- 50. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition • data security
- 51. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition • data security • technological advancements
- 52. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition • data security • technological advancements • pricing wars
- 61. CONTENT MARKETING DIGITAL MARKETING
- 62. CONTENT MARKETING DIGITAL MARKETING AFFINITY MARKETING
- 63. CONTENT MARKETING DIGITAL MARKETING FREEBIE MARKETING AFFINITY MARKETING
- 64. EVANGELISM MARKETING CONTENT MARKETING DIGITAL MARKETING FREEBIE MARKETING AFFINITY MARKETING
- 66. twitter f P 111, 000 3,955
- 67. twitter f P 111, 000 3,955 facebook f P 67, 894 ?
- 68. youtube f P 32, 509 1,288 twitter f P 111, 000 3,955 facebook f P 67, 894 ?
- 69. youtube f P 32, 509 1,288 f P google+ f P 6, 841 ? twitter 111, 000 3,955 facebook f P 67, 894 ?
- 70. youtube f P 32, 509 1,288 f P 111, 000 3,955 google+ twitter f P 6, 841 ? facebook f P 67, 894 ? slideshare f P 5, 407 1,769
- 71. youtube f P 32, 509 1,288 f P 111, 000 3,955 google+ twitter f P 6, 841 ? facebook f P 67, 894 ? slideshare f P 5, 407 1,769 blog f P n/a ?
- 75. Report & Presentation By: Jolynn Tan @jewellynnz November 2014