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Aws what is cloud computing deck 08 14 13

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Aws what is cloud computing deck 08 14 13

  1. 1. Read Maloney, Head of Digital Marketing ©Amazon.com, Inc. and its affiliates. All rights reserved.
  2. 2. Who is using AWS and what are they using it for? What are AWS’s products and how do I use them to run my workloads? What is Cloud Computing and its benefits? Learning about Cloud Computing with AWS
  3. 3. What is Cloud Computing?
  4. 4. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
  5. 5. 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
  6. 6. 3. You Don’t Need to Guess Capacity Self Hosting Waste Customer Dissatisfaction Actual demand Predicted Demand Rigid Elastic Actual demand AWS
  7. 7. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
  8. 8. 5. Get Rid of Undifferentiated Heavy Lifting Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers We take care of it… So you don’t have to …
  9. 9. 6. Go Global in Minutes
  10. 10. Who is using AWS and what are they using it for?
  11. 11. Solving Problems for Organizations Around the World
  12. 12. Shell uses AWS to Develop Software Faster and Cheaper Remote Team Core Development Team Extra Development Resources Contractor Team
  13. 13. Newsweek uses AWS for Dynamic Webapps Decreased Operating Expenses by 50% Reduced DNS costs by 93%
  14. 14. Shaw Media uses AWS for Disaster Recovery Saved $1.8 Million in second site costs Snapshots for granular rollbacks Primary site Before After Primary site Disaster Recovery Site
  15. 15. S&P Capital IQ Uses AWS for Big Data Processing Provides data to 4200+ top global investment firms Launched Hadoop faster, Learned Hadoop faster S3 Hadoop Cluster
  16. 16. Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out Saved $1M over 3 years 50% lower cost than hosting options
  17. 17. Nasdaq used AWS to Build a New Line of Business
  18. 18. Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
  19. 19. What are AWS’s products and how do I use them to run my workloads?
  20. 20. AWS’s Products AWS Global Infrastructure Application Services Networking Deployment & Administration DatabaseStorageCompute
  21. 21. AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion
  22. 22. Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  23. 23. On-Demand Pay for compute capacity by the hour with no long-term commitments For spiky workloads, or to define needs Many purchase models to support different needs Reserved Make a low, one-time payment and receive a significant discount on the hourly charge For committed utilization Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand For time-insensitive or transient workloads Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance related workloads Free Tier Get Started on AWS with free usage & no commitment For POCs and getting started
  24. 24. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Actual EC2 Elastic Virtual servers in the cloud Dynamic traffic distribution Automated scaling of EC2 capacity
  25. 25. Networking Services Amazon VPC: AWS DirectConnect Amazon Route 53 Availability Zone B Availability Zone A Private, isolated section of the AWS Cloud Private connectivity between AWS and your datacenter Domain Name System (DNS) web service.
  26. 26. Storage Services Amazon EBS EBS Block storage for use with Amazon EC2 Amazon S3 Images Videos Files Binaries Snapshots Internet scale storage via API AWS Storage Gateway S3, Glacier Integrates on-premises IT and AWS storage Amazon Glacier Images Videos Files Binaries Snapshots Storage for archiving and backup
  27. 27. Application Services Amazon CloudFront distribute content globally Amazon CloudSearch Managed search service Amazon Elastic Transcoder Video transcoding in the cloud
  28. 28. Database Services Amazon RDS Amazon DynamoDB Managed relational database service Managed NoSQL database service DBA Amazon ElastiCache In-Memory Caching Service
  29. 29. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Hosted Hadoop framework Move data among AWS services and on- premises data sources Amazon Redshift Petabyte-scale data warehouse service
  30. 30. Deployment & Administration Amazon CloudWatch AWS IAM (Identity & Access Mgmt) AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Web App Enterprise App Database Monitor resources Manage users, groups & permissions Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management
  31. 31. Gartner “Magic Quadrant for Cloud Infrastructurea Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is availableupon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartnerresearch publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied,with respect to this research, includingany warranties of merchantability or fitness for a particularpurpose. Gartner Magic Quadrant for Cloud Infrastructure as a Service
  32. 32. Let’s build a web application with these products…
  33. 33. Auto scaling Group Availability Zone #1 Security GroupSecurity Group Elastic Load Balancing Amazon S3 Bucket EC2 Instance Web App Server Amazon Route 53 Amazon CloudFront Users Auto scaling Group Availability Zone #2 Security GroupSecurity Group EC2 Instance Web App Server
  34. 34. What is the next step and how do I take it?
  35. 35. Using the Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Integration
  36. 36. Active Directory Network Configuration Encryption Backup Appliances Your On-Premises Apps Corporate Data Centers Users & Access Rules Your Private Network HSM Appliance Cloud Backups Your Cloud Apps AWS Direct Connect Integrating AWS with Existing On-Premises IT
  37. 37. We support a wide range of technologies
  38. 38. Our Ecosystem Allows You to use your Existing Management Tools Single Pane of Glass Management Tool Partners
  39. 39. We have partners ready to help
  40. 40. Strategy 1: Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  41. 41. Strategy 2: Build New Apps in the Cloud Facebook App Mobile Streaming Financial Record Archiving Consumer Apps Genetic Sequencing Global Web Sites Marketing Campaigns Social Games Faster to build Easier to manage Less expensive to run Distributed architectures for high availability
  42. 42. Strategy 3: Use Cloud to Make On-Premises Apps Better Corporate Data Centers App 1 App 2 App 3 App N … Analytics Backup AWS Storage Gateway Amazon S3 Elastic Map Reduce Amazon Redshift
  43. 43. Strategy 3: Use Cloud to Make On-Premises Apps Better Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
  44. 44. Strategy 4: Cloud Apps that Integrate with On-Premises Apps On-Premises Data Centers Hybrid App AWS serves application content & data Integration to Samsung data centers for financial transactions
  45. 45. Strategy 5: Migrate Existing Apps to the Cloud On-Premises Data Centers App 1/3 of servers migrated to AWS Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  46. 46. Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  47. 47. Next step…try us for free and connect with us
  48. 48. Read Maloney, Head of Digital Marketing ©Amazon.com, Inc. and its affiliates. All rights reserved.

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