The document provides tips for hotels to optimize their digital presence and automate communications with guests. It recommends engaging websites and social media to attract visitors, collecting guest information through forms and tracking software, and automatically sending check-out reminders, newsletters, offers and surveys tailored to each guest's preferences to maintain contact after stays. All guest data should be stored in a contact relationship manager for future use.

1. Hotels

2. Optimize your Website
• Engaging websites entice visitors to
choose your hotel for their
vacation.
• Web tracking software gathers and
stores information on guests
before they book their stay.

3. Have Organized Contact Information
• With signup forms, guests can opt
in to receive communications from
your hotel.
• All information collected is
automatically stored in a contact
relationship manager for further
use.

4. Social Media Engages Travelers
• Increase your engagement with
guests by sharing photos and fun
updates about events happening
at your hotel.
• Automate your posts and schedule
them in advance to create a stable
and consistent social media
presence.

5. Automate Checkout Reminders
• Have checkout reminders
scheduled to be sent automatically
to guests the morning they check
out.
• Easily send reminders via each
guest’s preferred contact method.

6. Email Newsletters Help Inform
Visitors
• Automate the sending of
newsletters to inform clients of
new promotions your hotel is
offering.
• Have newsletters tailored
automatically to each guest’s
personal interests.

7. SMS Offers Sent Automatically
• Easily promote hotel offers
through text message updates.
• Have guests text a shortcode to
automatically receive a discount on
their next stay.

8. Gain Feedback from Surveys
• Surveys allow you to remain in
touch with your guests after their
stay.
• Data received from the survey will
be presented in easy-to-read
reports.

9. Hotels