The document summarizes presentations from a Leaders 2014 Summit, including topics like pushing boundaries in the North American sports market, digital consumption trends, fan engagement, and commercial opportunities in digital sports media. Key points discussed include using data to better understand fans, the importance of video and social media, engaging fans both at and outside the stadium, and opportunities to generate revenue through followers' data and tailored digital experiences.
Game On! Winning at the Business of SportsMarketingByIBM
Winning teams don’t appear by happy accident.
Under the influence of the right coach and strategy, the team coalesces into one harmonious organization, putting aside individual goals to march in step and win. After all, winning is what sports is all about. By default, the sports enterprise and the team must be equally committed to the same outcome if they are to survive and evolve in today’s fierce and ever-changing business environment.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Game On! Winning at the Business of SportsMarketingByIBM
Winning teams don’t appear by happy accident.
Under the influence of the right coach and strategy, the team coalesces into one harmonious organization, putting aside individual goals to march in step and win. After all, winning is what sports is all about. By default, the sports enterprise and the team must be equally committed to the same outcome if they are to survive and evolve in today’s fierce and ever-changing business environment.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Chapter 1: Facts, Stats and Tips on Content MarketingTAG Marketing
Facts, Stats and Tips relevant to the small business content marketer on why brand assets in the form of quality content are driving the marketplace right now.
Channel Planning for Integrated Marketing Successlindsayferris
Brands and marketers are paying a lot of lip service to the WHAT of "Integrated Marketing", but there's a shortage of information on the HOW. This presentation discusses CHANNEL PLANNING - what it is, how to start and how to use it as a framework for innovation.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Chapter 1: Facts, Stats and Tips on Content MarketingTAG Marketing
Facts, Stats and Tips relevant to the small business content marketer on why brand assets in the form of quality content are driving the marketplace right now.
Channel Planning for Integrated Marketing Successlindsayferris
Brands and marketers are paying a lot of lip service to the WHAT of "Integrated Marketing", but there's a shortage of information on the HOW. This presentation discusses CHANNEL PLANNING - what it is, how to start and how to use it as a framework for innovation.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
How do marketers perceive fan engagement, how do fans and brands benefit from it? AUTHENTICITY, LOYALTY and DIALOGUE are attributes often mentioned.
Build your own opinion and share any best practices with the author.
SportLover is a service connecting sports ground owners and sports players .
Follow-up activities: A driven community in which the players can search for members or form up teams to support or compete with each other; they can also update information about teams, the grounds and have discussion about sports’ stories.
This webinar will provide attendees with a rundown of two different qualitative studies that Navigate Research conducted in partnership with ESPN and The Arizona Diamondbacks. Each presenter will walk through their experiences and discuss the value of qualitative research in today’s sports sponsorship world, and how important it is in order to reach your target market.
Lessons you and your company can learn from the super bowl | qnextHilary Overcash
If the Super Bowl was a single company, it would likely be ranked amongst the world's most successful ones. - See more at: http://www.qnext.com/blog/lessons-you-and-your-company-can-learn-super-bowl#sthash.BHQuyc0g.dpuf
MIT Sloan Sports Analytics Conference Leah Raphael
I had the opportunity to attend the 2016 MIT Sloan Sports Conference and wanted to share the notes I took to summarize all the panels I sat in on. The conference is a great opportunity for students to network with the sports industry's top professionals and I highly recommend attending if you are interested in working in sports and want to gain an understanding of how the industry is evolving!
How Hockey Teams Drive Fan Engagement With Marketing AutomationSimplyCast
Hockey teams need more than a winning team to get fans. They need to engage them and interact with them. See how marketing automation makes that possible.
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETESDispatch
In the first two parts of the series, we shared ways to determine the right mix of athletes to invest in, gave you a measurement model to see how well your current roster is performing against marketing goals, now lets look at 5 ways to do more with your athletes online.
Big Data and Analytics are playing an important role to improve the performance of game and players on the field, off the field through predictive decisions.
Understanding Golf Simulator Equipment A Beginner's Guide.pdfMy Garage Golf
Dive into golf simulation with our beginner's guide, perfect for anyone new to the concept. Understand the critical components like sturdy frames, high-quality impact screens, and side netting that ensure your safety and enrich your practice sessions. Learn the benefits of proper projector mounts and compatibility with your existing setup. This guide helps you make informed choices, transforming your home into a realistic and effective golfing practice environment.
For More Information-: https://mygaragegolf.com/shop
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
The Split_ Hardik Pandya and Natasa Stankovic Part Ways News by Betkaro247 (3...bet k247
Betting ID
we like to introduce to our Cricket Betting ID platform, which help people to earn lot of money just by doing little-little predictions on games and events.
Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Croatia vs Italy Can Luka Modrić Lead Croatia to Euro Cup Germany Glory in Hi...Eticketing.co
Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia Prepares for Historic UEFA Euro 2024 Debut ...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Turkey Hit by Double Injury Blow before of Euro 2024.docx
Leaders in Sports Presentation 2014 - Digital, Social and Sponsorship
1. Leaders 2014 Summit
Presentation 1 –Pushing Boundaries in the North American Sports Market - Tim Leiweke & Tod Leiweke Presentation 2 – Digital Consumption: Revolutionizing the Way Sports Fans Get Their Fix - Ralph Rivera & Russell Wolff Presentation 3 – Innovation: Building an Enduring, Limitless Organization - Ajaz Ahmed Presentation 4 – Digital Fan Engagement: Building an Audience and Creating Deeper Relationships With Your Fans - Melissa Rosenthal Brenner, Glenn Miller & Rafael De Los Santo Presentation 5 – Defining the Cutting Edge of Digital Sports Media and What Fans Really Want - Dave Finocchio Presentation 6 – What are the Next Great Commercial Opportunities in Digital? Craig Howe, David Görges & Michael Leavey
My Notes, online notes and some Twitter comments
3. Pushing Boundaries in the North American Sports Market
Tod Leiweke – CEO
Tampa Bay Sports & Entertainment
Tim Leiweke – CEO Maple Leaf Sports & Entertainment
4. NBA deal has started teams questioning their rev streams and strategy:
-We still realize that sports is the most unique content on TV, it’s a must have because it is must see.
-Top 20 programs last year on TV were NFL Games
-Live data is still number one aspect for sports
-Will gate rev continue to be important and not become more focused on Broadcast rev
-We have to look at EPL and see how it expanded as a model top follow for teams beyond NA
Netflix
-Great example of reinventing oneself as a distribution company
-Proved that traditional forms of distribution is changing.
-It’s a great example of how the world will change.
Stadium
-You have to enhance your stadium experience for fans, they demand it
-You have to review your ticket purchase process and improve it…online is still a pain to buy
-If fans cant connect in the stadium then it becomes a negative experience for them
-How do you balance the live experience vs the device in stadium
-80% of NA fans have a second device and follow stats and replays during the game…they want control of it.
5. Majority of money rogers makes is going to be from the handheld , they
believe the value in content above and beyond the broadcast is how they will
make the money
When its more interesting to watch on handheld , why is broadcast not putting
A compelling game experience together…our cathedrals
We ask a lot of our fans , to get parking , pay for tickets and concessions….its a concern
With at home experiences getting better.
Stadium experience – we tend to Celebrate what we have in common
Demonstrate and communicate the great things about our community
If we protect the unpredictability of sports and emotion of sports people will watch
There is nothing like live, its emotional, unpredictable and a community gets together
To celebrate together…only sports can do that.
Expansion of brands
-Soccer – expanding in NA
-Major growth area
-Be a pirate or pioneer when entering a market
-Ratings , gate and attendance still have a long way to go
-NA is spoiled , best Hockey , NBA, Baseball and Football , but not Soccer
-Harder time to compete and compare to others..like English Premier League
-In next 10 years we may have a international landscape to compete with, not NA
-NA has no idea how big soccer is across the world
6. Digital Consumption: Revolutionizing the Way Sports Fans Get Their
Russell Wolff – EVP / GM
ESPN International
Ralph Rivera – Director BBC Future Media
7. Hard to predict where things will land - look at tablets, or usage of data and video Understanding individuals and consumption patterns.
Highlights help drive interest in matches As rights seller should we sell all forms of intractability? Oculus rift is something we are looking at? Don’t think maximizing rights , think maximizing experience for consumers Shareholder=license fee payer = viewer Providing ability – technology and rights, to deliver an experience that will reach more people and give a better experience …why would we not do that?
People get exposed to sports differently , and like football interest is growing…a larger Younger audience learns via video games, they played it on the console and when the Game are on they show interest.
Interface with live technology at the event itself.
-Each generation has some backlash toward technology
-But it keep moving forward
-Technology now makes that live event available to many more people
-And it was a good thing
8. Advertising
-People still buy traditional ads
-Big upswing is video advertising
-Constantly producing more video so we can sell more
-Dynamic ad insertion
Future of game consoles in sports
-Increases viewership via game consoles
-When they interact what the video , they spend more time
-Those platforms enhance experience and are more engaged
-They are already into the digital space
-Its very complimentary – its one more step forward to make it emmersive
10. Take pain away from consumers so they enjoy what they are doing. Be the author of the brand - whats in line and whats not in line with the brand counter balance creativity with experimentation. Its hard to encourage employees to break the rules and try something, they don’t want to loose their jobs, it’s the opposite of what is needed to innovate for progress.
Rethinking how you engage with Sports
-Look at Nike Academy
-They let players have a second chance to be signed by bro teams
-3 players were in the past world cup
All that was analogue will be digital – look at digital basketball court in china https://www.youtube.com/watch?v=u2YhDQtncK8
-https://www.youtube.com/watch?v=XUDZ- Vp7Chk&list=PLmOt0Ey1uV4nrdlzVzWGgvKkREeGusPdk&index=1
Need to rethink our sites Once you start to collect data you can understand your fans needs Audi USA– helped people choose by changing their site, not just show everything…ie main page has 28 links, using data science we can tell that most people want. So we change mobile and the regular site to focus on those 6 link they want.
11. Digital Fan Engagement: Building an Audience and Creating Deeper Relationships With Your Fans
Melissa Rosenthal Brenner – SVP Digital Media - NBA
Rafael De Los Santo – New Media Director Real Madrid CF
Glenn Miller – Head of Sports Entertainment and Partnerships EMEA Facebook
12. Use Data CRM to engage audience, sponsors want to know and have a solution Many fans are using their devices at the game, collecting and sharing content.. including video. How do you engage them? Great example of innovative sponsorship – Arsenal Running Man https://www.youtube.com/watch?v=7xK_5CpPLhw
-They talked to their sponsor show flew the kid over to England for a game
-Great story and great traction for social media
Social media may be free and easy to use, however it is not for the team, it has to be a 24/7 even off season. There is not just one way to engage the audience, you use the platforms in the ways The fans use them. Pre and during is a good time , but don’t miss out on after the match Even f you loose.
NBA "Mundane family photos" accounted for some of the most engaged-with NBA content
It is the amount of engagement, not the amount of followers, that determines how well a sports property uses social media. Over a third (36 per cent) of footballer Wayne Rooney's Facebook friends or likes are fake.
13. Players are more and more adaptors of new platforms, you hope to have players that are engaged and marketing their own brand as yours on social. Use digital to bring the world courtside, fans around the world can join in. When we win its smooth and easy and high , when we loose, what content do we bring? From the game , from the players, focus on past accomplishments Facebook
-What days people are online is important, ie weekends are not a time to slow down…people are never offline…or think they are online
-You can also see what brands resonate with fans in different areas and go after them as a sponsor
-fans do not want minute-by-minute coverage of a game, and prefer content such as squad formations
-Announcements or big moments are what seems to drive more interaction and more traffic…then interaction with fans and pictures/video.
-Don’t burn their feed with too much info
14. Defining the Cutting Edge of Digital Sports Media and What Fans Really Want
Dave Finocchio – Co-Founder & GM Bleacher Report
15. Three tips for successful online sports content, from Bleacher Report 1) Stay True to the Target Audience Bleacher Report is heavily used by a young demographic, it is committed to delivering content to that specific demographic, rather than the widest audience possible. "When we think about who our audience is, we think about a 25-year-old. So it's great if a 65-year-old loves our products, that's fantastic, but when we're figuring out what we want our voice to be we have a 25-year-old in mind," he said. 2) Sharing is the New Views Sharing is a vital metric Bleacher Report uses to judge whether a piece of content is successful. one of our main filters our editors are forced to look at is whether they are creating content people want to share with their friends 3) Use Data to Guide Coverage Sport is unique in that events take place at roughly the same time every year. Bleacher Report looked at how and when users consumed content around specific events - using Google analytics tools - and then put together a plan to produce the right content at the right time the next year. The NFL Draft was an event Bleacher Report found was under-covered compared to the demand for coverage, and so began to increase the amount of content around it.
16. Biggest Sports
1.NFL
2.NBA
3.Soccer
Type of content
1.Video – News and Social
2.Breaking news
3.Features
4.Aggregation
5.Lists/Rankings
6.Team Analysis
Top Teams – Based on Articles Read
Reads
LA Lakers
43.7M
Manchester United
41.3M
Miami Heat
40.2M
Arsenal
29.9M
Liverpool
25.3M
NY Knicks
24.7M
Chelsea
20.7M
FC Barcelona
19.0M
Cleveland Cavaliers
18.1M
Real Madrid
17.5M
17. Mobile 80% of visits to BleacherReport via mobile user experince at heart of all design & content decisions. Calling your smartphone second screen drives me nuts; it's clearly first emphasizing that data is key to understanding fans
18. What are the Next Great Commercial Opportunities in Digital?
Craig Howe – Consulting Head of Digital San Fran 49ers / Chicago Bulls
Michael Leavey – Director
Media, Marketing & CRM
Arsenal FC
David Görges Head of New Media & CRM Borussia Dortmund
19. Selling the followers Rights-holders must sell the benefits of their social media platforms, including their data on their followers, to brands. Social media follower data can be relayed to sponsors to increase value, and can also be put to organizations looking to advertise on club digital platforms, “Instead of existing sponsors just expecting to be a part of your digital strategy when you sign commercial deals, clubs should actively tell them what their digital platforms can do for them.” The key, however, is collecting data on social media followers and their interests, even outside of sport. This may require significant investment, and there is little point in doing it half- heartedly. “CRM is like religion - it's either central to your business or you shouldn't bother with it at all Sponsor LEVIS were strategically picked and approached because they fitted the demographic of our fans. We look at content first and fan engagement. Then analytics kicks in for us to understand how to achieve ROI from those fans. (Similar to FC Barcelona –DM Note) Access to players most sought after content but difficult, as players are not actors and don’t focus on it or know how to switch roles well.
20. In-stadium experience (connected) Tailored social media content should be used to engage overseas fans, and this can sometimes be very simple, such as acknowledging a certain country’s major public holiday in its local language. “Overseas fans’ expectations of acknowledgement on digital platforms is so low right now that just two messages written in Chinese, for example, a year is enough to engage them,” he said.