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How does
Explara Event
Management
help?
PRESENTATION
OUTLINE
Challenges
Paradigm Shift
Modern Day Event Management Platform
Explara - Driving Paradigm Shift
Benefits of All-in-One Event Platform
Q & A
(C) EXPLARA
CHALLENGES
FOR THE EVENT HOST
& PROFESSIONALS
Manage  logistics  more efficiently  like
venue searches  and supplier procurement
Track all event details across internal and
external resources
Quickly and easily create or duplicate
registration pages with options for payment,
breakout sessions, etc.
Drive higher attendance, improving
engagement and reporting
Provide detailed analysis (venue options,
dates, audience reach, etc.) that helps plan
successful events
Integrate with existing systems like
marketing automation and CRM
Manage and report on budgets and ROI
(C) EXPLARA
The advance of event
technology and the
emergence of the
Millennial generation
setting the trend!
GREAT TIME FOR THE EVENT INDUSTRY
(C) EXPLARA
TECHNOLOGY: GROWTH
DRIVER
MOVE AHEAD
Event Management is a mammoth task, the task that goes behind
every single one is tremendous. Some try to sail through with dozens
of applications, one for ticketing, one for mobile app and yet another
to RSVP, name badge and end up spending the time to integrate and
having broken pieces.
PARADIGM SHIFT
In 2018, the paradigm shift in the events industry is primarily going
to revolve around delivering versatile business events that engage
attendees in multidisciplinary ways.
(C) EXPLARA
THE MODERN DAY
EVENT MANAGEMENT PLATFORM
4 ESSENTIAL CRITERIA
2
Attendee
Engagement
3
Content
Empowerment
1
Technology
Capability
4
Centralized
Control
(C) EXPLARA
TECHNOLOGY
CAPABILITY
WATCH OUT
FOR FEATURES
The platform must offer software for pre-event planning,
execution to set the pace for the event, event-day
activities to engage participants, and post-event activities
to have a great event closure.
The platform should be adaptable for mobile devices.
The interface should be easily comprehensible and
navigable for the user.
There should be provision for multiple admins for a team
of organizers.
There should be provision for inter-device interaction,
through barcodes or QR codes.
Provision for offline usage during unexpected internet
outages is important.
The tool must allow a top-level visibility and control of the
entire operations.
Essential  security features  must be implemented  in
order to safeguard  the interests of the various
stakeholder.(C) EXPLARA
ATTENDEE
ENGAGEMENT
MUST HAVE
FEATURES
You should be able to customize the structure and content
of your event messaging.
Users should be able to choose or bookmark their favorite
speakers, sessions etc.
You need to be able to take the feedback or opinion of
users by conducting polls and surveys.
Users should be able to review events, sessions, speakers,
and comment about them too.
Users  should have  in-platform channels  to
communicate with other  stakeholders, such as
individual speakers.
The  platform  should be  well integrated  with social
media  platforms such that  users can do social sharing
of event-related activities.
(C) EXPLARA
CONTENT
EMPOWERMENT
WATCH OUT
FOR FEATURES
Messaging between organizers and users, with various
privacy levels.
Ability to and provisions for uploading images or videos, if
required.
Users and speakers should be able to add profile photos
and profile details.
Integration of geo-location through maps is important.
(C) EXPLARA
CENTRAL
CONTROL
MUST HAVE
FEATURES
The platform should provide a centralized dashboard of
all micro-activities and statistics.
It should provide for objective analytics of the statistics
available.
The statistics should include analytics on usage
experience.
There should be sound decision making support through
analytics.
Organizer should be able to download such reports in all
format.
(C) EXPLARA
Driving paradigm shift in
the event industry
One organized place for pre-event, event-day, post-event and
any add-ons /integrations. All done for you!
(C) EXPLARA
The Benefits of All-in-One
Event management platform
INTEGRATION
CRM integration
Website
integration
Business Software
integration
API Integration
(C) EXPLARA
AUTOMATION
Managing
Registration
Resource
Management
Event Marketing
Event Workflows
LOWER TCO
Reference data
Post-event follow-
up
To strategize
future event
Big Data, Bigger
Analysis
DATA
INTELLIGENCE
One platform to
manage all
Faster learning
curve
Manage any size
event
Lowest integration
cost
Integration
1000s of ready to use Business application integration.
Explara Business API to extend & build.
Add new Explara attendees to your MailChimp lists.
Add new Explara events as Trello boards
Update Google Sheets rows when you check-in Explara
event attendees.
Add new Explara events to Facebook Pages as posts.
Add new Explara ticket buyers to Microsoft
Dynamics/Freshsales.
Create or update your new Explara checked-in
attendees in Hubspot CRM.
Add or update new Freshsales/Zoho CRM leads from
Explara event attendees.
(C) EXPLARA
Automation
Managing Registration
With the advent of automation, the process of
registration is no longer manual.  You have a
software replying to registrants, logging them
into spreadsheets, setting reminders to email
them two weeks before the  event, and then
additionally spending time emailing them.
(C) EXPLARA
Resource management
As an event manager, you are obliged to get
the right people in the right place to
make the planning and execution of your
client's event the best. With an appropriate
event automation software, you can make sure
everyone knows their jobs and task list.
Event Marketing
By automating your communications ((website, social media, SEO, webinars, blogs, and emails),
you can reach a larger audience (and potential customers) to make them aware of the event and
give out more details of the event
Data Intelligence
Event registrations
Event attendance (everything counts, even a no-show actually tells you
something)
Booth visits
Appointments and meetings
Session registrations
Session attendance (again, even no-shows are telling you something!)
(C) EXPLARA
It helps us gauge success by examining things like engagement, attendance,
and feedback. It helps us figure out areas where we need to improvise, run
 more efficient and personalized marketing campaigns.
HIGH
ROI
HIGHER
PRODUCTIVITY

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How Explara event management platform helps?

  • 2. PRESENTATION OUTLINE Challenges Paradigm Shift Modern Day Event Management Platform Explara - Driving Paradigm Shift Benefits of All-in-One Event Platform Q & A (C) EXPLARA
  • 3. CHALLENGES FOR THE EVENT HOST & PROFESSIONALS Manage  logistics  more efficiently  like venue searches  and supplier procurement Track all event details across internal and external resources Quickly and easily create or duplicate registration pages with options for payment, breakout sessions, etc. Drive higher attendance, improving engagement and reporting Provide detailed analysis (venue options, dates, audience reach, etc.) that helps plan successful events Integrate with existing systems like marketing automation and CRM Manage and report on budgets and ROI (C) EXPLARA
  • 4.
  • 5. The advance of event technology and the emergence of the Millennial generation setting the trend! GREAT TIME FOR THE EVENT INDUSTRY (C) EXPLARA
  • 6. TECHNOLOGY: GROWTH DRIVER MOVE AHEAD Event Management is a mammoth task, the task that goes behind every single one is tremendous. Some try to sail through with dozens of applications, one for ticketing, one for mobile app and yet another to RSVP, name badge and end up spending the time to integrate and having broken pieces. PARADIGM SHIFT In 2018, the paradigm shift in the events industry is primarily going to revolve around delivering versatile business events that engage attendees in multidisciplinary ways. (C) EXPLARA
  • 7. THE MODERN DAY EVENT MANAGEMENT PLATFORM 4 ESSENTIAL CRITERIA 2 Attendee Engagement 3 Content Empowerment 1 Technology Capability 4 Centralized Control (C) EXPLARA
  • 8. TECHNOLOGY CAPABILITY WATCH OUT FOR FEATURES The platform must offer software for pre-event planning, execution to set the pace for the event, event-day activities to engage participants, and post-event activities to have a great event closure. The platform should be adaptable for mobile devices. The interface should be easily comprehensible and navigable for the user. There should be provision for multiple admins for a team of organizers. There should be provision for inter-device interaction, through barcodes or QR codes. Provision for offline usage during unexpected internet outages is important. The tool must allow a top-level visibility and control of the entire operations. Essential  security features  must be implemented  in order to safeguard  the interests of the various stakeholder.(C) EXPLARA
  • 9. ATTENDEE ENGAGEMENT MUST HAVE FEATURES You should be able to customize the structure and content of your event messaging. Users should be able to choose or bookmark their favorite speakers, sessions etc. You need to be able to take the feedback or opinion of users by conducting polls and surveys. Users should be able to review events, sessions, speakers, and comment about them too. Users  should have  in-platform channels  to communicate with other  stakeholders, such as individual speakers. The  platform  should be  well integrated  with social media  platforms such that  users can do social sharing of event-related activities. (C) EXPLARA
  • 10. CONTENT EMPOWERMENT WATCH OUT FOR FEATURES Messaging between organizers and users, with various privacy levels. Ability to and provisions for uploading images or videos, if required. Users and speakers should be able to add profile photos and profile details. Integration of geo-location through maps is important. (C) EXPLARA
  • 11. CENTRAL CONTROL MUST HAVE FEATURES The platform should provide a centralized dashboard of all micro-activities and statistics. It should provide for objective analytics of the statistics available. The statistics should include analytics on usage experience. There should be sound decision making support through analytics. Organizer should be able to download such reports in all format. (C) EXPLARA
  • 12. Driving paradigm shift in the event industry One organized place for pre-event, event-day, post-event and any add-ons /integrations. All done for you!
  • 14. The Benefits of All-in-One Event management platform INTEGRATION CRM integration Website integration Business Software integration API Integration (C) EXPLARA AUTOMATION Managing Registration Resource Management Event Marketing Event Workflows LOWER TCO Reference data Post-event follow- up To strategize future event Big Data, Bigger Analysis DATA INTELLIGENCE One platform to manage all Faster learning curve Manage any size event Lowest integration cost
  • 15. Integration 1000s of ready to use Business application integration. Explara Business API to extend & build. Add new Explara attendees to your MailChimp lists. Add new Explara events as Trello boards Update Google Sheets rows when you check-in Explara event attendees. Add new Explara events to Facebook Pages as posts. Add new Explara ticket buyers to Microsoft Dynamics/Freshsales. Create or update your new Explara checked-in attendees in Hubspot CRM. Add or update new Freshsales/Zoho CRM leads from Explara event attendees. (C) EXPLARA
  • 16. Automation Managing Registration With the advent of automation, the process of registration is no longer manual.  You have a software replying to registrants, logging them into spreadsheets, setting reminders to email them two weeks before the  event, and then additionally spending time emailing them. (C) EXPLARA Resource management As an event manager, you are obliged to get the right people in the right place to make the planning and execution of your client's event the best. With an appropriate event automation software, you can make sure everyone knows their jobs and task list. Event Marketing By automating your communications ((website, social media, SEO, webinars, blogs, and emails), you can reach a larger audience (and potential customers) to make them aware of the event and give out more details of the event
  • 17. Data Intelligence Event registrations Event attendance (everything counts, even a no-show actually tells you something) Booth visits Appointments and meetings Session registrations Session attendance (again, even no-shows are telling you something!) (C) EXPLARA It helps us gauge success by examining things like engagement, attendance, and feedback. It helps us figure out areas where we need to improvise, run  more efficient and personalized marketing campaigns.