35 Tips to market your event for FREE!
Marketing an event to success is one of the most critical parts of an event planning. Digital marketing channels offer tremendous opportunities. However, the conversion of paid marketing channels is very low which further impacts the budgeting. In this post, we will walk you through 35 tips to market your event for free.
Pathable: Social Software for Business Conferencesjschwa
Pathable provides social software for business conferences. Attendees can network on-line, schedule meetings, build their session schedule and visit tradeshow booths before the event even begins.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Pathable: Social Software for Business Conferencesjschwa
Pathable provides social software for business conferences. Attendees can network on-line, schedule meetings, build their session schedule and visit tradeshow booths before the event even begins.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
We would love feedback from members of the Clarksville Association of Realtors. We are brainstorming how to make our association better. Please be kind & respect others opinions. We are all adults. :)
The Ultimate Guide to Make Money Online with ChatGPTIsmet Anas
"The Ultimate Guide to Making Money Online with ChatGPT" is an insightful and comprehensive ebook that unlocks the potential of ChatGPT, a cutting-edge language model developed by OpenAI, to help readers generate income through online ventures. This meticulously crafted guide is designed to equip individuals with the knowledge and strategies needed to leverage ChatGPT effectively and tap into the lucrative opportunities available in the digital realm.
In this ebook, readers will delve into the world of ChatGPT and gain a deep understanding of its capabilities. They will discover how ChatGPT can be harnessed to develop chatbots tailored to specific industries, creating valuable solutions for businesses seeking enhanced customer support, lead generation, and engagement. Additionally, readers will explore the realm of content creation, learning how to leverage ChatGPT's language generation abilities to produce high-quality written content that captivates audiences and drives traffic.
"The Ultimate Guide to Making Money Online with ChatGPT" goes beyond just understanding the technology; it also provides actionable insights on building an influential online presence. Readers will learn how to develop a compelling website, implement effective social media marketing strategies, and establish themselves as trusted experts in the field. The ebook also covers various monetization models, including offering services on a project basis or through subscription-based models, as well as exploring the potential of affiliate marketing.
Written in a clear and concise manner, this ebook empowers readers to embark on a successful journey towards making money online with ChatGPT. Whether readers are looking for a side hustle or aspire to create a full-time online business, this guide is their go-to resource for unlocking the full potential of ChatGPT and maximizing their earning potential in the digital landscape.
An Unexpected Way to Grow Your Brand's AwarenessUniverse
We're in the age of events being driven by memorable experiences. No longer are organizers limited to selecting from sponsorship packages to capture the attention of their audience. Discover how brands are using after parties to grow awareness, and leave a lasting impression on attendees.
5 Simple Steps to Building an Outbound Growth MachineSales Hacker
Sales Hacker & Growlabs Webinar:
5 Simple Steps to Building an Outbound Growth Machine
Panel:
Ben Raffi - CEO & Co-founder, Growlabs
Scott Barker - Head of Partnerships, Sales Hacker
What You'll Learn:
- How to identify who you should target
- How to find these people
- How to build a communication strategy to engage them through multiple channels
- How to move them down the funnel faster and close bigger deals
- How to scale your process to increase sales and productivity by 5x
Visit SalesHacker.com for more actionable and educational sales content.
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time.
This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!
In this presentation, used at the 1 day course of MPI Italia in Florence, the 12 September 2013, you will find information on how to use Social Media and tech tools for and at events. It starts with the FRESH Conference case, where you can find instructions and inspirations on how to set up a social media strategy for your event. Then you'll find some methodology tips and a list of tools, web tools and apps for mobile devices, that can really facilitate your life while organizing and managing social media for and at events.
Event Website Development by Startup EliteMarkus Biegel
Startup Elite has worked with many different event companies over the past years. One key area that often needs improvement and can drive new revenue is the event's website. In this presentation we touch on a few key topics that help event producers get a better idea of what they need to do to stand out. For more information please contact Startup Elite at info@startupelite.com
For more presentations visit www.StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
Presented at Peatix's Backstage Pass 17 in SIngapore, I share ideas on how to set up effective growth processes and develop tactics to drive your event sales through the roof.
What’s the secret to growing your membership for your events/association /community /alumni or professional networks?
Team Explara hosted a webinar to share insights. This is a quick slide from the webinar.
Membership is your secret power. When managed well, you will be owning a huge network of members which will
1. Reduce your investment for your event marketing budget
2. Increase predictability of your event attendance/registration
3. Increased engagement (experiential) among members and/or with your activities
4. Growth of network effect due to collective participation
How Explara event management platform helps?explara
Explara is driving a paradigm shift in the event industry, being one organized place for pre-event, event-day, post-event and any add-ons /integrations.
Find the benefits of All-in-One Event management platform
Improving Conference Management A new Technology Paradigm.explara
Conferences have grown a bureaucracy around organized and institutionalized activities. This is where we need a more holistic events platform which takes care of and empowers the entire range of events operations. Explara brings to you one such platform.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
We would love feedback from members of the Clarksville Association of Realtors. We are brainstorming how to make our association better. Please be kind & respect others opinions. We are all adults. :)
The Ultimate Guide to Make Money Online with ChatGPTIsmet Anas
"The Ultimate Guide to Making Money Online with ChatGPT" is an insightful and comprehensive ebook that unlocks the potential of ChatGPT, a cutting-edge language model developed by OpenAI, to help readers generate income through online ventures. This meticulously crafted guide is designed to equip individuals with the knowledge and strategies needed to leverage ChatGPT effectively and tap into the lucrative opportunities available in the digital realm.
In this ebook, readers will delve into the world of ChatGPT and gain a deep understanding of its capabilities. They will discover how ChatGPT can be harnessed to develop chatbots tailored to specific industries, creating valuable solutions for businesses seeking enhanced customer support, lead generation, and engagement. Additionally, readers will explore the realm of content creation, learning how to leverage ChatGPT's language generation abilities to produce high-quality written content that captivates audiences and drives traffic.
"The Ultimate Guide to Making Money Online with ChatGPT" goes beyond just understanding the technology; it also provides actionable insights on building an influential online presence. Readers will learn how to develop a compelling website, implement effective social media marketing strategies, and establish themselves as trusted experts in the field. The ebook also covers various monetization models, including offering services on a project basis or through subscription-based models, as well as exploring the potential of affiliate marketing.
Written in a clear and concise manner, this ebook empowers readers to embark on a successful journey towards making money online with ChatGPT. Whether readers are looking for a side hustle or aspire to create a full-time online business, this guide is their go-to resource for unlocking the full potential of ChatGPT and maximizing their earning potential in the digital landscape.
An Unexpected Way to Grow Your Brand's AwarenessUniverse
We're in the age of events being driven by memorable experiences. No longer are organizers limited to selecting from sponsorship packages to capture the attention of their audience. Discover how brands are using after parties to grow awareness, and leave a lasting impression on attendees.
5 Simple Steps to Building an Outbound Growth MachineSales Hacker
Sales Hacker & Growlabs Webinar:
5 Simple Steps to Building an Outbound Growth Machine
Panel:
Ben Raffi - CEO & Co-founder, Growlabs
Scott Barker - Head of Partnerships, Sales Hacker
What You'll Learn:
- How to identify who you should target
- How to find these people
- How to build a communication strategy to engage them through multiple channels
- How to move them down the funnel faster and close bigger deals
- How to scale your process to increase sales and productivity by 5x
Visit SalesHacker.com for more actionable and educational sales content.
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time.
This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!
In this presentation, used at the 1 day course of MPI Italia in Florence, the 12 September 2013, you will find information on how to use Social Media and tech tools for and at events. It starts with the FRESH Conference case, where you can find instructions and inspirations on how to set up a social media strategy for your event. Then you'll find some methodology tips and a list of tools, web tools and apps for mobile devices, that can really facilitate your life while organizing and managing social media for and at events.
Event Website Development by Startup EliteMarkus Biegel
Startup Elite has worked with many different event companies over the past years. One key area that often needs improvement and can drive new revenue is the event's website. In this presentation we touch on a few key topics that help event producers get a better idea of what they need to do to stand out. For more information please contact Startup Elite at info@startupelite.com
For more presentations visit www.StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
Presented at Peatix's Backstage Pass 17 in SIngapore, I share ideas on how to set up effective growth processes and develop tactics to drive your event sales through the roof.
What’s the secret to growing your membership for your events/association /community /alumni or professional networks?
Team Explara hosted a webinar to share insights. This is a quick slide from the webinar.
Membership is your secret power. When managed well, you will be owning a huge network of members which will
1. Reduce your investment for your event marketing budget
2. Increase predictability of your event attendance/registration
3. Increased engagement (experiential) among members and/or with your activities
4. Growth of network effect due to collective participation
How Explara event management platform helps?explara
Explara is driving a paradigm shift in the event industry, being one organized place for pre-event, event-day, post-event and any add-ons /integrations.
Find the benefits of All-in-One Event management platform
Improving Conference Management A new Technology Paradigm.explara
Conferences have grown a bureaucracy around organized and institutionalized activities. This is where we need a more holistic events platform which takes care of and empowers the entire range of events operations. Explara brings to you one such platform.
Communities tie in the three elements of Events together; People, Venues, Experiences. Makes it easy for you to re-engage attendees post events.
How it works:
1) Create your Community
2) Post events and curate discussions
3) Engagement & Revenue
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
2. Presentation
Outline
Event as Product, Price & Place
3 Ps for Event
For the current event and build a brand for your
upcoming events
Pre-event, Event-day, Post-event
Revenue & Engagements are key
KPIs for measuring success
(c) Explara 2019
3. 3 Ps for Event
Your event has to have a unique
concept/offering in a competitive
event space. Attendees are
looking for unique benefits, such
as learning new things, having a
great time, or meeting fellow
attendees or simply having a great
time. Identify this in clear ROI for
the participants /attendees, and
you have found your perfect event
as a product!
Product
Analysing your prospective
participant demographics, you can
easily arrive pricing. However, your
event must make money for you or
cover your cost, therefore balance
this to lay out clear pricing.
I have written an article recently on
medium about ticket
types/registration types & pricing
Price
That’s Location /Venue for
you! This could make or break
your event. Choose your event
location to match your
audience profiles and
event/conf theme! A fantastic
‘right’ location goes a long
way adding to your marketing
messages/word of mouth!
Place
(c) Explara 2019
4. You market an event
as per event timeline:
pre-event, event-day,
and post-event.
Explara
(c) Explara 2019
5. Pre-Event - Marketing
SEO - The King Pre-Event Website Blogs Email Campaign
Past Event
Attendees
Members &
Community
Volunteers Speakers
Sponsors Behind the scene
Branding /Media
Agency
Social Media
Twitter LinkedIn Groups
WhatsApp/
Telegram Groups
Meetup Groups
Influencers Hackathon FOMO Invitation
Coupons/
Discounts
Affiliates Giveaways Post-Registration Press /Media
6. SEO - The King
Before you push the event
ticketing/registration to live, build up
your website with right content much
ahead to build organic traffic.
(c) Explara 2019
7. Pre-Event Website
Along with SEO, build your website much ahead of
time to raise awareness and point of reference
for your event. Allow visitors to join in your
newsletter to stay updated on announcements,
ticket sales, and insider tips! Gain as many visitors
subscription as you can. This is your rich database
with zero investment!
Have you seen how SaaStr keeps all their
upcoming events
(c) Explara 2019
8. Blogs
Invite Thoughtleader blog from your community, and this will influence readers
to share/generate interest.
Invite guest authors (speakers, previous event attendees or industry experts).
This will further add to your SEO/inbound marketing.
Use content scheduling tools like Buffer /SocialPilot to post your blogs and/or
repost.
(c) Explara 2019
9. Email Campaign
We recommend you to keep building your
newsletter list from your event website, blog and
engage the audience in a personalized email once
in week/10 days until the 12 hours leading to the
event day.
With Explara Email Campaign, you can design and
send engaging email contents to your own
database/list subscriptions.
(c) Explara 2019
10. Past Event
Attendees
Engage your past event attendees. This is the most missing piece I observe among event
host that they don’t reach past event attendees. As long as you are not spamming them,
you can contact such attendees to build up word of mouth, share discounted pricing, ask
them to recommend the upcoming event and ask them their suggestions.
If you are using an XLS or CSV file, you have a tough job to merge, email and track. Not very
efficient.
If you are using Explara, it has a built-in mechanism to let you import all ‘your’ past event
attendees to invite them to your current events. You don’t have to do anything. All done
for you!
If you use CRM like Zoho, Freshsales, Hubspot, etc. to manage past event attendees, you
can engage email campaigns to engage past event attendees.
(c) Explara 2019
11. Members &
Community
I recommend you to build a community for your events!
Every time, you host an event, you have an opportunity
to build a long relationship with your participants. How
about hosting a community membership and allow
attendees to join as a member for free if they buy a
combo package (Event Full Access + Membership vs.
Event Full Access).
This will establish you to host micro-format events and
help you to build this audience for your future event
growth.
With Explara, this is doable in 1-click event registration
to membership. NASSCOM and TiE are two beautiful
examples of Members Community for Event Success!
(c) Explara 2019
12. Volunteers
Run a campaign to invite volunteers! Make it a
compelling proposition for them to be excited
about an opportunity for your event.
Most of the times, volunteers are your own
industry professionals who are very enthusiastic
to create a network to influence, engage on
social media and be the connector among your
participants.
iSpirt, Hasgeek, TED/TEDx are fantastic examples
of Volunteers contributing to market the events.
The Buzz!
(c) Explara 2019
13. Speakers
Speakers make the most crucial
element of your event success and your
marketing success. If you have
incredible speakers, that is compelling
enough even for most passive
participants to register.
But don’t stop just getting the speakers!
Share about them as part of your
content marketing, blogs, social media
and even influence them to be an
influencer.
Here is a snapshot of Suresh Sambadam
(Kissflow CEO) sharing about
SaaSBoomI event where he is a speaker
too!
(c) Explara 2019
14. Sponsors
Always be trying :) Sponsor is a great
endorsement for your event. When incredible
corporate talk about you, it multiples your event
marketing success!
(c) Explara 2019
15. Behind-the-scene
Time to show your event
production/preparation fun/hard work
and commitment as behind the scene
images/videos. This creates enormous
buzz/media sharing and helps you to
spread word of mouth, which translates
to more registration.
(c) Explara 2019
16. Social Media Ideas Activities
Messaging Feed
(c) Explara 2019
Depending on your audience of the
event, you have to choose a social
network. It may be LinkedIn, Facebook
/Twitter /Instagram.
17. Tweeeet
A fantastic platform for events! Combine with
hashtags, and FOMO campaigns and
Influencers, your event will draw a massive
participation interest and conversion for
registrations.
I am attending (Drives FOMO)
-Hashtag
Create hashtags to align with your unique event
name/concepts and make it easy for the Twitter
audience to discover and share/RT your
updates.
(c) Explara 2019
18. Groups
LinkedIn Groups
For the professional audience,
LinkedIn and LinkedIn Groups are
good! You can update/change your
bio to reflect the upcoming event,
making it aware to all your
connects/active connects. I
recommend you join relevant
LinkedIn groups much ahead of
your event and stay active. With
your event, now you can use the
groups to share updates. Note:
Too much of anything is never
good.
(c) Explara 2019
WhatsApp/Telegram Groups
Like LinkedIn groups, if you are
part of WhatsApp
groups/Telegram groups
(popular for Blockchain
/Crypto), you can broadcast
your event updates. Offer them
special discounts.
Meetup Groups
Meetup groups are top-rated
among tech
events/meet/conferences. You
can join existing groups to
promote your event and/or create
a group to build an audience and
drive the same to your event page
on Explara for event day
registration. You can even import
your meetup group members as a
particular set and offer then x%
discount for being a member of
your group!
19. Influencers | Hackathons | FOMO Invitation
Influencers
Invite and create a list of
influencers who are genuine,
expert in your event topics, and
ethical in their work. Engage them
in supporting your event and don’t
hire /use influencer agency, and it
is easy to figure out genuine
influencers vs. paid ones. Use your
strong connects/friends-friend to
establish a set of influencers. Keep
sharing them your contents and
updates for them to share.
(c) Explara 2019
Hackathon
Hosting a large scale
conference? I recommend you
to create several hackathons,
either spread in different units
or cities to build the
movement/buzz leading to
your conference. For instance,
if you are hosting a Blockchain
conference, how about hosting
a hackathon for a contest to
select few to join for free?
FOMO Invitation
South By Southwest /The Goa
Project and more are the perfect
examples of hosting events which
select participants and invites
them to join upon chosen. You can
use this for your conference
networking dinner/ private
session with speaker/etc.
20. Discounts | Affiliates | In-Kind Partnership
Coupons/ Discounts
Use discount to convert early
interest to registration. Discounts
like an early bird, bulk for group
/team booking are great to
generate buzz.
With Explara, you can use the
discount code, bulk discount for
certain types of
tickets/registrations.
(c) Explara 2019
Affiliates
Create affiliate links for all your
stakeholders, i.e. sponsors, speakers,
partners, etc. Give them unique URL/links
using which you can know how effective
promotion/conversion for each link.
Either you can pay these affiliate or offer
them in-kind partnership, i.e. free tickets
for each conversion.
With Explara, you can create such an
affiliate/channel partner for one or more
event and let each affiliate manage their
own sale (online/offline).
Event Stakeholders
Engage your branding /media
agency /photographer etc. to
cross promote for the event
marketing partnerships. With
Explara, you can measure this by
using an affiliate/custom tracking
link to measure conversions.
21. Goodies
You can leverage social media to organize a
small contest which will be about your event
and can offer goodies to people who will win the
contest. Let winners announce /share their
participation.
Or Give away the goodies after the event and
creates a massive social media appreciation
about your endeavours.
(c) Explara 2019
22. Post-Registration
When the user buys ticket/registers, on
the thank you/order confirmation page,
let them share /tweet that they are
going and include a hashtag to the
registration page.
Engage your registered participants
time to time for sharing word of mouth,
and/or sharing announcement with
their connect/friends.
(c) Explara 2019
23. Event-Day Engagement
Make your event-day an unforgettable experience!
(c) Explara 2019
Networking
Networking is a fundamental
expectation for your B2B
events/business events. If this is
done well, you are guaranteed to
have a successful series of events!
This is an early sign of a
community getting built around
the event.
Questions and Polls
You can ask event attendees to
post questions media during the
event, and you will answer it live
on stage.
Gamification
Allow gamification like scan a QR
code to get partner/sponsor
benefits. Gamify social media feed
to increase content sharing. All
these add to your event
engagement and value for your
participants.
Live Clips
You should post short live clips of
your event to make an excellent
online presence. You can make
use of periscope or Facebook live.
When you post such videos on
Facebook or any other social
media platform, you will get
excellent views, and this will
increase in your event brand.
24. Post-Event Relationship
Don’t let the momentum be transactional! Build & grow a relationship with your participants.
(c) Explara 2019
Learning
Share all the learnings such as
speaker slides, videos,
presentations with your
participants. Upload them in your
website and/or storage links that
can be offered as exclusive to the
participants or some of those in
the public domain.
Feedback Loop
Send a survey to gather feedback,
collect responses to measure the
effectiveness of your event. This is
a great way to assess your
participants ROI from the event.
This is very useful to plan your
future events.
Build your Contact Database
I recommend you not keep any of
your participant data in XLS files.
Use a contact management
software to create a list and/or tag
each set of the participant (by an
attendee, sponsor, etc.) and enrich
each contact using tools like
Clearbit/Fullcontact.
With Explara, you have contact
management software to build
your contact database for your
future events too.
25. KPIs
Total Visitors your website
No of paid Registrations
Total Revenue
Total Check-in
Attendee engagement
Social Media Mention
2015 2016 2017 2018
80
60
40
20
0
March 2020 | Souderton Senior High(c) Explara 2019
26. Invite your participants
as members to your
community/ Your Email
List / Social media
accounts to stay
connected.
STAY CONNECTED
(c) Explara 2019