The document discusses building an integrated event technology stack using Blendr.io, an event integration platform. It offers over 300 connectors to integrate various event, sales, and marketing tools to synchronize data like registrants and scan data. This allows for automating workflows and analytics across tools. Key benefits are improving efficiency, creating better experiences, and preventing "Excel Hell" by integrating disparate event apps and platforms. The platform can connect tools like EMS, ticketing, CRM and more through its visual editor without coding.

1. Building Integrated Event
Technology Stack

2. Explosion of
new cloud apps
in both event
tech, and in
martech in
general
7040
martech tools
444
event tech tools

3. Event Tech
Platforms could
be data silos
On-site tools Other cloud apps Mobile apps

4. How event
organizers solve
it today:
“Excel Hell”

5. The Solution -
Blendr.io, an
event
technology
integration
platform

6. 300+
connectors to
event, sales
and marketing
cloud tools

7. Use the Blend
Editor to build
integrations
without coding

8. Synchronize registrants
Synchronize registrants (attendees, ticket buyers) between your event technology
platform and ticketing system, registration platform, EMS, CRM or any other cloud
tool.
Automate Event Tech stack
Automatically trigger a campaign when a user registers, send alerts via Slack or, for
example, email when an event is sold out.
A wide range of
integration use
cases for Event
Tech

9. Connect EMS platform to mobile event apps
Continuously synchronize attendees to an event mobile event app, matchmaking
tools or other platforms.
A wide range of
integration use
cases for Event
Tech
Export all attendee activity for deep analytics
Send all event data from your platform to a dashboarding solution to offer unified
deep analytics.

10. Synchronize scan data
Use Blendr.io to sync scan data from exhibitor lead capture tools, event agenda
(sessions) and any other type of data to your Event Tech platform or the other way
around.
Integrate with advertising platforms
Link your ticketing platform, registration platform or EMS with advertising platforms
such as Facebook Ads and Google Adwords, allowing your customers to retarget
visitors for their next events and launch “Lookalike” campaigns.
A wide range of
integration use
cases for Event
Tech

11. Improving automation and efficiencyBenefits of the
integrated
event
technology
stack
Create a more memorable experience
Capturing relevant data
Sparing you from the Excel Hell
Preventing data mistakes

12. Cloud-based
Your tool should be cloud-based allowing you to access it from anywhere at
any time.
Three essential
criteria for your
new tech tools
Available integrations
Check if the tech offers native integrations to other tools that you use, or that
your integration platform has a connector to said tool.
API available
A modern tool has an API to avoid data silos. Make sure your tools have an
API, also because integration platforms use the API to connect to the
application.

13. Sources
Event Technology Landscape 2019
https://www.cramer.com/story/event-tech-landscape-2019/
Marketing Technology Landscape
https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-
2019/
Building the perfect technology stack for your event
https://www.blendr.io/blog/event-tech/technology-stack-for-events/
Blendr.io connectors
https://www.blendr.io/integration-library/