Explara is an all-in-one platform for event and membership management, serving over 60,000 customers globally. This webinar discusses strategies for growing membership networks by focusing on audience engagement and using effective software tools. Key points include avoiding common pitfalls, leveraging data, and fostering member engagement to create lasting value in professional networks.

1. EXPLARA WEBINARS
GROW
MEMBERSHIP
NETWORK
Presented by
Santosh & Trisha

2. (c) Explara
E X P L A R A
We are in a mission to improve efficiency
and ROI from the event and membership.
Explara is All-in-one platform for event
registration, event management, and
membership management. We have served
more than 60,000+ customers in 21+
countries. 70% of our customers have
trusted and used Explara platform for more
than 5 years on an average.

3. EXPLARA RESOURCES
You can learn our insights into
event & membership on
Explara Resources. We share
Case Studies, EBooks,
Whitepaper and our past
recorded Webinars.
(c) Explara
Case Studies
Whitepapers
Free Ebooks
explara.com/resources/casestudies

4. W H A T W E
W I L L D I S C U S S
Webinar Outline
In this webinar, for the next few minutes, we will cover
the following topics
(c) Explara
Why membership?
The Do’s & Don’ts while initiating and growing
membership network.
How to grow membership for your
events/association /community /alumni or
professional networks?
Best practices that you can implement.

5. What We Believe In
D O Y O U B U I L D A
R E L A T I O N S H I P W I T H Y O U R
A U D I E N C E ?
- Santosh Panda
(c) Explara

6. W H Y M E M B E R S H I P ?
Events : Audience : Events
Do you convert your audiences to members?
Or
Do you let them go and invest in marketing again for your next event? Most likely.
Membership is your secret power. When managed well, you will be owning a huge network of
members which will
Reduce your investment for your event marketing budget
Increase predictability of your event attendance/registration
Increased engagement (experiential) among members and/or with your activities
Growth of network effect due to collective participation
You could be already hosting events of your association /community /alumni or professional networks,
put this network to growth using a proven platform like Explara. Let us show you how to.
(c) Explara

7. D O ’ S A N D
D O N T ’ S O F
M E M B E R S H I P
N E T W O R K
Let’s first talk what not to do?
1. Disconnected products that don’t join the dots
(c) Explara
The most common mistake is to use an event registration
/meetup registration software that don’t let you own your
attendees’ full data. We at Explara let you take your full data, but
there are several ticketing /meetup /rsvp software which owns
your data and/or doesn’t let you get full details about each
attendees.
2. Hosting events/ meetups and not owning your own
attendees' full data
3. Focus only on marketing spend to increase members
count
While marketing is needed to attract new audiences, but if your
focus is on increasing members count and not increasing
engagement of your members, that’s going to damage your
network.

8. (c) Explara

9. H O W T O G R O W M E M B E R S H I P ?
Software + Engagement + Insights/Analytics
You need a software that integrates both events & membership, to let you have the
flexible operation and 360-degree view of your network activities and engagement.
Did you know Explara’s Membership Management software offers:
Membership Registration
Payment Processing
Email Campaign
Website Builder Tool
Membership Plan
Membership Event Registration Workflow
Let us show few scenarios on how using Explara, you can increase engagement of your members and
deeper analytics to build an impactful network.
(c) Explara
Membership Join /Renew Workflow
Discussion Board
Image Gallery
Video Gallery
Social Media
Event Calendar

10. SCENARIOS
With Explara, you can increase
engagement of your members
and deeper analytics to build
an impactful network
(c) Explara
Member verification for event
Access to private /member-only events,
and events for all
Member communication (email)
Member chat with another member
Discussion board
Self-served manage Membership
Extend members to offer their expertise
(functional area/ mentor /coach / etc)
Members event attendance analytics
Such practices increases the
engagement among members in
your network, which truly
establishes a long term value
creation.

11. CASES
We thought to share 2 examples of customers who are growing
membership network using Explara. How did we empower them?

12. (c) Explara

16. EXPLARA RESOURCES
You can learn our insights into
event & membership on
Explara Resources. We share
Case Studies, EBooks,
Whitepaper and our past
recorded Webinars.
(c) Explara
Case Studies
Whitepapers
Free Ebooks
explara.com/resources/casestudies

17. Q&A
THE KEY TO EFFECTIVE FEEDBACK
LIES IN OUR INTENTIONS, NOT OUR
METHODS. YOUR INTENTIONS MUST
BE ABOUT HELPING OTHERS, NOT
JUST YOURSELF.
- MISTI BURNMEISTER -