E-shopping or online shopping refers to the process of buying and selling products over the internet, which has grown tremendously in popularity globally as it provides consumers with convenience, choice, availability, quality products, and rewards programs. Major e-shopping platforms like Amazon, Flipkart, Myntra and others allow customers to shop from a wide selection of brands in categories like apparel, consumer electronics, food, beauty, and more from the comfort of their home with features like same-day delivery. While e-shopping offers many advantages, some disadvantages include lack of trust for online transactions and potential issues like product duplicity or fraud.

1. How e-shopping
adds ease in our
lives?
Sumbul Javed
Assistant Professor
LBSGCM

2. What is e-shopping?
 The process of selling and buying products over the
internet platform is known as online shopping or e-
shopping. The craze for online shopping is ever
increasing and it has spread across the world like a
wild fire.
 Examples: Amazon, Flipkart, Myntra, Nykaa,
Netmeds, Pharmeasy, Caratlane, Zomato, Smytten,
Practo, Blinkit etc

3. How they are adding ease?
 Convenience
 Choice
 Availability
 Quality
 Coupons/Rewards/Loyalty program

4. Convenience
 Crowd free soothing shopping experience
 One can order in comfort of their home
 Transport free experience that makes shopping
stress free
 Make most out of weekends

5. Choice
 Freedom to choose from multiple sellers under one roof
 Free to compare prices of varieties of brands and sellers
 Different range of products available

6. Availability
 Same day delivery
 Contactless delivery after Covid-19
 10 min delivery options
 Items that are not available in our nearby area can be
ordered from anywhere

7. Quality
 Branded products at much lower prices
 Varieties of big brands of famous celebrities are almost listed in
e-shopping apps and websites
 Examples: all about you by Deepika Padukone, Hrx by Hrithik
Roshan, Kay beauty by Katrina Kaif etc

8. Coupons/Rewards/
Loyalty Programs
 Loads of discounts available
 Varieties of coupons
 Festival offers
 Early access to prime members
 Rewards to loyal customers
 First time purchase offer
Example:
Big billion days by Flipkart, Great Indian Festival
by Amazon, Myntra festival sale, Nykaa Pink
Friday sale etc

9. Examples of e-shopping in
different segments
 Beauty regimes
 Apparels and accessories
 Online consultation and medicines
 Food
 Jewellery
 Consumer Electronics, Kitchen ware and household
appliances
 Baby care products

10. Amazon and Flipkart
• Amazon Fresh
• Subscribe and Save
• Buy Again
• Flipkart Grocery
• Amazon Pay

11. Myntra and Ajio

12. Blinkit and Big basket

13. Caratlane

14. Nykaa, Purple and Smytten

15. Practo, Netmeds, Pharmeasy

16. Zomato and Swiggy
 Swiggy Genie
 Swiggy Instamart
 Zomato Pro
 Zomato Edition card

17. Firstcry
• Firstcry Parenting
• Firstcry Shopping

18. Disadvantages:
 Lack of trust
 No coverage of some area
 Product duplicity
 Online fraud