The document discusses marketing automation and the results of a survey of 204 B2B marketers who use marketing automation. It provides data on topics like adoption levels, satisfaction, funding sources, ROI metrics, and obstacles to implementation. Key findings include that over half have used marketing automation for 2+ years, generating new leads is the most important benefit, and lack of staff/skills and budget are the top obstacles.
Brand and Expand Your Business: An Integrated Marketing BudgetAct-On Software
The document discusses how to create an integrated marketing budget focused on content marketing, lead nurturing, and measurement. It recommends developing content aligned with buyers' journeys, using nurturing campaigns to engage leads at different funnel stages, and measuring the contribution of content and campaigns to key metrics like pipeline and revenue. The goal is to understand which strategies and channels are most effective for driving engagement and business results.
Finding New Customers Through Engaging ContentMarketo
The document provides guidance on using content marketing to find new customers. It recommends appointing a chief content officer and managing editor to oversee content creation and promotion. Content should be created for all stages of the buyer's journey, from early to late stage. Marketers should repurpose existing content into different formats like blogs, videos and ebooks. Content performance should be regularly measured and underperforming pieces retired. The key is to publish useful content that helps customers and promotes it across owned channels and social media.
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
- Marketo held their annual Partner Summit EMEA where they discussed their LaunchPoint Partner Programme and upcoming product announcements and roadmap.
- The key themes in Marketo's 2016 roadmap included enhancing analytics and insights, developing next generation account-based marketing capabilities, improving the enterprise experience, expanding mobile engagement options, and advancing predictive content personalization.
- Specific upcoming product releases would focus on universal user ID, enhanced audit trails, extending the data model to include custom objects and activities, and innovations to the marketer experience like an improved email template editor.
Managing Changes in Your Marketing OrganizationMarketo
These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether.
Check out this presentation by Marketo expert Shyna Zhang for an overview on how to make comprehensive digital marketing changes that positively affect your enterprise team.
Attend this exciting webinar to discover:
- The unique challenges of enterprise-level marketers
- How to make the case for marketing software and guide the change management process
- Tactics for optimizing your team's structure
The document discusses marketing automation and how it can help organizations. It provides an overview of marketing automation, how it organizes the marketing and sales process through targeted digital campaigns and content. It also discusses how marketing automation helps align sales and marketing teams by providing a seamless buying process for customers through lead nurturing and passing qualified leads to sales.
This Old House: The Marketo Mansion Instance AuditMarketo
This document provides guidance on best practices for using various Marketo features to optimize marketing campaigns and ensure they scale effectively. It recommends:
1) Using static lists instead of request campaigns to better manipulate lead data and make troubleshooting easier.
2) Creating workspaces only as needed, such as for field marketing teams, and avoiding overcomplicating permissions and lead routing rules.
3) Not using Salesforce campaign auto-sync due to potential lead overload and lack of campaign hierarchy; manually syncing campaigns instead.
4) Applying mandatory program tags to all programs to organize efforts, only tagging certain channels, and making tags permanent but broadly applicable.
Driving Marketing Automation Success Across the Enterprise: Revenue Funnel MarketoEnterpriseContent
This document provides an overview of a presentation by Marketo on driving marketing automation success through the revenue funnel. It discusses assessing an organization's marketing strategy and cross-functional alignment. It also covers evaluating the sales and marketing funnel, key performance indicators, and building a business case. The presentation provides examples of defining stages in the funnel from awareness to loyal customers and how to address throughput issues. It emphasizes using marketing automation to improve conversions at each stage of the process.
Brand and Expand Your Business: An Integrated Marketing BudgetAct-On Software
The document discusses how to create an integrated marketing budget focused on content marketing, lead nurturing, and measurement. It recommends developing content aligned with buyers' journeys, using nurturing campaigns to engage leads at different funnel stages, and measuring the contribution of content and campaigns to key metrics like pipeline and revenue. The goal is to understand which strategies and channels are most effective for driving engagement and business results.
Finding New Customers Through Engaging ContentMarketo
The document provides guidance on using content marketing to find new customers. It recommends appointing a chief content officer and managing editor to oversee content creation and promotion. Content should be created for all stages of the buyer's journey, from early to late stage. Marketers should repurpose existing content into different formats like blogs, videos and ebooks. Content performance should be regularly measured and underperforming pieces retired. The key is to publish useful content that helps customers and promotes it across owned channels and social media.
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
- Marketo held their annual Partner Summit EMEA where they discussed their LaunchPoint Partner Programme and upcoming product announcements and roadmap.
- The key themes in Marketo's 2016 roadmap included enhancing analytics and insights, developing next generation account-based marketing capabilities, improving the enterprise experience, expanding mobile engagement options, and advancing predictive content personalization.
- Specific upcoming product releases would focus on universal user ID, enhanced audit trails, extending the data model to include custom objects and activities, and innovations to the marketer experience like an improved email template editor.
Managing Changes in Your Marketing OrganizationMarketo
These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether.
Check out this presentation by Marketo expert Shyna Zhang for an overview on how to make comprehensive digital marketing changes that positively affect your enterprise team.
Attend this exciting webinar to discover:
- The unique challenges of enterprise-level marketers
- How to make the case for marketing software and guide the change management process
- Tactics for optimizing your team's structure
The document discusses marketing automation and how it can help organizations. It provides an overview of marketing automation, how it organizes the marketing and sales process through targeted digital campaigns and content. It also discusses how marketing automation helps align sales and marketing teams by providing a seamless buying process for customers through lead nurturing and passing qualified leads to sales.
This Old House: The Marketo Mansion Instance AuditMarketo
This document provides guidance on best practices for using various Marketo features to optimize marketing campaigns and ensure they scale effectively. It recommends:
1) Using static lists instead of request campaigns to better manipulate lead data and make troubleshooting easier.
2) Creating workspaces only as needed, such as for field marketing teams, and avoiding overcomplicating permissions and lead routing rules.
3) Not using Salesforce campaign auto-sync due to potential lead overload and lack of campaign hierarchy; manually syncing campaigns instead.
4) Applying mandatory program tags to all programs to organize efforts, only tagging certain channels, and making tags permanent but broadly applicable.
Driving Marketing Automation Success Across the Enterprise: Revenue Funnel MarketoEnterpriseContent
This document provides an overview of a presentation by Marketo on driving marketing automation success through the revenue funnel. It discusses assessing an organization's marketing strategy and cross-functional alignment. It also covers evaluating the sales and marketing funnel, key performance indicators, and building a business case. The presentation provides examples of defining stages in the funnel from awareness to loyal customers and how to address throughput issues. It emphasizes using marketing automation to improve conversions at each stage of the process.
How to Make Your Holiday Marketing Sparkle - Your Last Minute ChecklistMarketo
Check out this deck to learn the steps you should take to make sure you stand out from the crowd during the busy holiday marketing season. Join holiday marketing experts, Corey Pierson from Custora and Vidya Chadaga from Marketo to get tips, tricks and inspiration for the holidays!
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
Attract More Customers with Inbound and Outbound MarketingMarketo
From segmentation and personalization to PPC and social Media, this webinar has it all. Check out expert ways to attract and engage more leads through inbound and outbound marketing.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Introducing the first marketing calendar to fuse campaign planning and execution, Marketing Calendar from Marketo. Marketing Calendar enables campaign building through a familiar calendar view empowering marketing teams to coordinate better, be more productive, and move faster than ever before.
Want to see it in action? Join us for a live demonstration to experience firsthand how Marketo’s new calendar product can help teams plan, organize and communicate marketing plans across the organization. Attend to learn how to:
- Streamline and coordinate - avoid unwanted conflicts and gaps in planning
- Move faster - spend less time setting up campaigns and managing schedules
- Get better results - improve engagement and conversions across channels
Check out this presentation by Marketo's Vidya Chadaga and discover how nurturing can get you on the path to long-term, lasting relationships with your customers!
Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving marketing technology landscape.
10 Tips For Effective Sales and Marketing AlignmentMarketo
Check out the slides from a webinar from Marketo on simple ways to increase your sales and marketing alignment - for better conversions, ROI and revenue!
Check out this presentation to learn how Jessica Kao used Marketo’s Revenue Cycle Analytics (RCA) at two different companies, Fluidigm and GuideSpark, to help marketing speak the language of business. Learn how she did it, where to begin, and expert tips for overcoming obstacles in your own measurement journey.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
In tomorrow’s marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
This document provides a guide for planning and executing successful events. It discusses setting goals and metrics for events, developing programs that can be measured, creating event plans, promoting events through multi-touch campaigns, executing events on-site, and following up after events to measure return on investment. The guide emphasizes identifying goals, having a comprehensive plan from start to finish, and properly measuring the results of events.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication
Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy SalesMarketo
Where does one begin when the company grows and scaling marketing programs becomes a necessary task? Hear how Marketo Customer, Hortonworks, started at the top and worked their way down to scale inbound marketing programs.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies outlines strategies for personal selling, digital marketing, and direct marketing. It discusses determining the role of personal selling in promotional strategies and designing sales organizations. It also covers recruiting, training, and managing salespeople, as well as evaluating performance and making adjustments. The document introduces strategies for digital marketing, including identifying opportunities online and developing a vision for how digital assets can meet business and stakeholder needs. It also discusses objectives and value opportunities and risks of internet marketing.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies document discusses strategies for personal selling, digital marketing, and direct marketing. It provides an overview of each topic with key points:
1) Personal selling strategies include determining the role of salesforce, defining the selling process, deciding on sales channels, designing the sales organization, recruiting/training/managing salespeople, and evaluating performance.
2) Digital marketing strategies involve using tools like email, SEO/SEM, online ads, and social media to promote brands online.
3) Direct marketing allows direct contact with customers through methods like direct mail, telemarketing, email, text, and social media in a cost-effective way to generate new business and sales.
How to Make Your Holiday Marketing Sparkle - Your Last Minute ChecklistMarketo
Check out this deck to learn the steps you should take to make sure you stand out from the crowd during the busy holiday marketing season. Join holiday marketing experts, Corey Pierson from Custora and Vidya Chadaga from Marketo to get tips, tricks and inspiration for the holidays!
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
Attract More Customers with Inbound and Outbound MarketingMarketo
From segmentation and personalization to PPC and social Media, this webinar has it all. Check out expert ways to attract and engage more leads through inbound and outbound marketing.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Introducing the first marketing calendar to fuse campaign planning and execution, Marketing Calendar from Marketo. Marketing Calendar enables campaign building through a familiar calendar view empowering marketing teams to coordinate better, be more productive, and move faster than ever before.
Want to see it in action? Join us for a live demonstration to experience firsthand how Marketo’s new calendar product can help teams plan, organize and communicate marketing plans across the organization. Attend to learn how to:
- Streamline and coordinate - avoid unwanted conflicts and gaps in planning
- Move faster - spend less time setting up campaigns and managing schedules
- Get better results - improve engagement and conversions across channels
Check out this presentation by Marketo's Vidya Chadaga and discover how nurturing can get you on the path to long-term, lasting relationships with your customers!
Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving marketing technology landscape.
10 Tips For Effective Sales and Marketing AlignmentMarketo
Check out the slides from a webinar from Marketo on simple ways to increase your sales and marketing alignment - for better conversions, ROI and revenue!
Check out this presentation to learn how Jessica Kao used Marketo’s Revenue Cycle Analytics (RCA) at two different companies, Fluidigm and GuideSpark, to help marketing speak the language of business. Learn how she did it, where to begin, and expert tips for overcoming obstacles in your own measurement journey.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
In tomorrow’s marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
This document provides a guide for planning and executing successful events. It discusses setting goals and metrics for events, developing programs that can be measured, creating event plans, promoting events through multi-touch campaigns, executing events on-site, and following up after events to measure return on investment. The guide emphasizes identifying goals, having a comprehensive plan from start to finish, and properly measuring the results of events.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication
Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy SalesMarketo
Where does one begin when the company grows and scaling marketing programs becomes a necessary task? Hear how Marketo Customer, Hortonworks, started at the top and worked their way down to scale inbound marketing programs.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies outlines strategies for personal selling, digital marketing, and direct marketing. It discusses determining the role of personal selling in promotional strategies and designing sales organizations. It also covers recruiting, training, and managing salespeople, as well as evaluating performance and making adjustments. The document introduces strategies for digital marketing, including identifying opportunities online and developing a vision for how digital assets can meet business and stakeholder needs. It also discusses objectives and value opportunities and risks of internet marketing.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies document discusses strategies for personal selling, digital marketing, and direct marketing. It provides an overview of each topic with key points:
1) Personal selling strategies include determining the role of salesforce, defining the selling process, deciding on sales channels, designing the sales organization, recruiting/training/managing salespeople, and evaluating performance.
2) Digital marketing strategies involve using tools like email, SEO/SEM, online ads, and social media to promote brands online.
3) Direct marketing allows direct contact with customers through methods like direct mail, telemarketing, email, text, and social media in a cost-effective way to generate new business and sales.
How Marketing Automation is Transforming Financial Services Firmsedynamic
This document discusses marketing automation in the financial services industry. It finds that adoption of marketing automation is currently low in financial services at around 4-6% penetration. Some key challenges for financial services include complex sales channels, large buyer segments, and compliance requirements. The document then outlines steps for a successful marketing automation strategy, including understanding buyers, creating a content strategy, developing a lead management architecture, focusing on best of breed technology, reporting, and managing compliance.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Modern Marketers Tour - Austin 2014 - v8 0a (1)Sal Abramo
This document provides a summary of a presentation by Sal Abramo on leveraging marketing automation at Thomson Reuters. The key points covered include:
1) The importance of alignment between sales and marketing, including agreeing on definitions, goals, and processes for lead scoring, opportunity management, and handoffs.
2) Developing buyer personas to better identify and segment targets and provide relevant content.
3) The use of lead scoring to prioritize leads based on profile fit and interest level in order to focus nurturing and sales efforts.
4) Effective lead nurturing through personalized, valuable content mapped to the buyer's journey and using forms, tracks, and plays to qualify leads.
5) Me
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
What you need to know to get started with marketing automation. Activate your sales funnel with drip campaigns and increase post sale revenue with automated on boarding/customer service. Includes vendor preview.
Wouldn’t it be great to kick off 2015 with a fully-aligned Sales and Marketing engine? Account-Based Marketing is the key to defining shared goals, tightening up funnel metrics all the way through and aligning these two teams for success. In this webinar, Sales and Marketing leaders from Demandbase will share their first-hand strategies and tactics for implementing Account-Based Marketing and working together to accelerate the buying cycle and generate revenue. You’ll learn:
How to collaborate and create the optimal target account list
How to implement the right tools, processes and infrastructure to support ongoing alignment
How to use the target account list to align sales territories, content marketing initiatives, and marketing programs
How to continually optimize programs based on full transparency and real-time feedback between teams
What it’s like to actually enjoy happy hour with your Sales’ counterpart.
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Executive Program in Sales Management (Monday) June 20141-degree INC
The document outlines Nick's career highlights in sales, marketing, and HR leadership roles and volunteer experience, as well as an agenda for an executive sales management program covering topics like accelerating sales performance, integrating marketing and sales, and developing effective sales and customer plans. It also includes a brief bio on Nick highlighting his career path and personal interests in volunteer work and fitness.
The document discusses strategies for improving B2B sales and marketing results presented by Bob Walmsley of Tailwind Strategies. It outlines Tailwind's three step approach: 1) conducting an audit to identify bottlenecks, 2) modernizing processes, and 3) implementing best practices and automation. Key aspects of their approach include leveraging tools like Google AdWords, marketing automation, and lead scoring to improve lead generation and sales.
Graduate from Email to Marketing AutomationMarketo
1. The document outlines 10 milestones for moving from email marketing to marketing automation, including planning across the organization, CRM integration, marketing and sales alignment, content personalization, lead handoff to sales, and tracking costs.
2. It emphasizes the importance of aligning marketing and sales, setting realistic goals, prioritizing behaviors over demographics, and proving marketing's connection to revenue through metrics.
3. The final milestone is to track costs in order to achieve an ROI and baseline costs to clone and reuse programs. The document stresses iterative testing and organizational buy-in.
Graduate from Email to Marketing AutomationÁine Dundas
1. The document outlines 10 milestones for moving from email marketing to marketing automation, including planning across the organization, CRM integration, marketing and sales alignment, content personalization, lead handoff to sales, and tracking costs.
2. It emphasizes the importance of aligning marketing and sales, setting realistic goals, prioritizing behaviors over demographics, and proving marketing's connection to revenue through metrics.
3. Key steps include defining lead stages and scoring criteria jointly with sales, establishing separate pathways for prospects and customers, using data segmentation judiciously, and making marketing automation efforts visible to stakeholders.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
This document discusses the transformation of marketing roles to focus on revenue generation. It notes that roughly 50% of B2B marketers now have direct revenue accountability. Marketers are engaging prospects earlier in the buying process and staying involved through sales and after. As their role changes, marketers need new metrics to demonstrate business impact, moving from measuring activities to measuring revenue results. The document provides examples of key revenue metrics and outlines challenges in accurately calculating marketing ROI across the entire customer lifecycle. It emphasizes the importance of alignment between marketing, sales, finance, and IT to define common definitions, processes, and key performance indicators tied to revenue.
Marketo Pro Tips to Help Take Your Marketing Ops to the Next Level [Part I] ShowMeLeads
This document provides tips for account-based marketing (ABM) readiness. It discusses identifying high-value target accounts, profiling accounts to understand their needs, creating compelling content tailored for accounts at different stages, developing targeted multi-channel campaigns, and measuring engagement and success through various metrics at early, middle, and late stages. The presentation was given by Prash Shenoy of Show Me Leads, a Marketo partner that helps customers customize and deploy the Marketo platform effectively.
The State of B2B Marketing: New Marketing Automation Stats for 2017Act-On Software
Many of the available marketing automation stats we regularly
use – to make strategic decisions, craft presentations, prepare
for sales calls – are getting a bit long in the tooth. So we set
off to uncover the most recent marketing stats by surveying
more than 350 marketing professionals in North America and
Europe to get their take on how investing in marketing
automation impacts business performance. The most
noteworthy results are included below.
Why Content Marketers Should Be Making Unicorn Babies Act-On Software
In this episode of the Rethink Podcast, we interview Larry Kim, CEO of Mobile Monkey, and founder of Wordstream. Larry is recognized as among the Top 50 Most Influential People in Digital Marketing. In this conversation, he talks about the differences between unicorn and donkey content, and how marketers can create unicorn babies.
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
This document provides a quick start guide for marketers to implement marketing automation. It outlines six steps: 1) Get organized by assembling data and content, 2) Sync with sales by setting up a lead management program, 3) Assemble a high-performance team with the right competencies, 4) Implement a pilot automated program to test the process, 5) Optimize and measure results using tactical and strategic metrics, and 6) Reap the rewards of increased qualified leads, revenue, and return on investment that marketing automation can provide. Keeping the initial setup simple and focusing on the basics allows marketers to quickly see results and accelerate their ROI.
The document discusses finding a balanced approach to marketing that utilizes both inbound and outbound tactics. It outlines a 5-step framework for becoming a "Complete Marketer" by using both attract, capture, nurture, convert, and expand strategies. For each step, it provides mantras and tips on how to effectively implement a mix of inbound and outbound tactics to drive business results. The overall message is that marketing effectiveness comes from balancing these approaches to move customers through the buying journey, rather than relying solely on one method or the other.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Rethinking the Role of Marketing, reveals that top performing marketing teams are taking full control of the customer lifecycle – everything from customer acquisition, to the more lucrative customer retention and expansion.
Looking to make a lasting impression on potential buyers? Check out this presentation for the tips & tricks you need to really dazzle with your content!
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
The document discusses critical rules for SEO success. It covers topics like writing content for audiences, speaking the searcher's language by developing keyword lists and personas, optimizing site content by including keywords, and getting quality links through great content and curated directories rather than buying links. The goal is to create pages that delight humans by understanding what people search for and providing helpful information to them.
Ever wondered what makes for exceptional marketing content, or struggled to strike a proper balance between selling and serving? Lucky for you, Act-On's top demand gen personnel have tips and tricks to share that are sure to help your online offers really resonate! Get to know the ins and outs of crafting killer content in this exciting presentation.
Looking to move beyond a batch-and-blast approach when it comes to emails you send? Find out how to create more targeted offers with our crash course on lead nurturing basics!
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
Who Is The Modern Customer? How Do They Want You to Talk to Them?Act-On Software
Ever wondered what makes the modern customer tick? See what some of today's top brands have done to engage buyers (and what buyers themselves have to say about brands) in this exciting presentation on leveraging social for brand awareness!
Brunch and Learn - Direct Marketing on a Shoestring BudgetAct-On Software
This document summarizes a webinar on direct marketing on a shoestring budget. The webinar covered various low-cost direct marketing options including direct mail, email, digital and print advertising, affiliate marketing, and content marketing. It provided tips for each channel such as using targeted lists, writing compelling subject lines, and designing case studies and whitepapers. The webinar emphasized starting with a direct marketing plan, testing options, and leveraging content through social media.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
8. Panel
Jon Russo
Marketing technology consultant
B2B Fusion
Sal Abramo
Director-marketing operations
Thomson Reuters
John DiStefano
Research Director
BtoB Magazine
11. BtoB magazine
11
Introduction/Methodology
•From the period of April 8 to April 25 the true population of B2B
marketing professionals in the US were researched via a 33 question
online survey.
•A representative sample of the BtoB marketers audience was invited to
participate in the survey via email.
•A sample of 204 completes among marketers who are using marketing
automation was achieved.
•Confidence Interval: 95%
•Margin of Error: +/- 7%
Methods and procedures adhere to the standards and ethics established
by the Market Research Association (MRA-net.org). Individual
participant or participant company names are not disclosed. Results are
reported in aggregate only.
Fair Use Policy
All rights reserved. Crain Communications BtoB magazine. BtoB magazine grants the right to use when attributed to Crain
Communications/BtoB magazine. The opinions expressed herein are subject to change without notice.
32. SM
Sal Abramo
Director of Marketing Operations
Thomson Reuters, Inc.
Profile: www.linkedin.com/in/salabramo
Marketing Automation – View From The Front-Line
33. CMO
Dir of Marketing Operations
Global Demand Generation Center Of Excellence
Business
Units
Operations / Execution
•Translate strategic objectives to
measurable demand gen categories,
definitions and execution
•Driving demand gen top-down goals
recommendations
•Planning tools, and waterfall objectives for
efficiency gains
•Definitions and global category alignment
•Driving, lead scoring, SLA development
and process definition
•Best practice, training, documentation and
coaching
•Reporting execution (real-time, weekly,
quarterly, daily) one version of the truth
available to all stakeholders 24/7
•Actions, recommendations on variances to
goal along with plan development and
execution
•Lead /play discussion and evaluation,
scoring, delivery to sales and SLA based
action plans and results analysis
•Play and campaign phasing and
calendaring
•Marketing Automation Platform
management and program execution
including regional support
Central Marketing,
Content & Messaging
Strategy
Regional
Marketing
35. Buyers are more informed
Buyers need more (and earlier) ROI
Buyers are less likely to engage earlier
• Access to Content
• Peer Network
• Access to Data
• Reason to Change
• Peer Examples
• Executive Support
• Self Service
• Network Introduction
• Events Not Working
The sales cycle has changed
The biggest challenge is getting the buyers attention
36. Typical Buying Cycle
Recent research indicates that typically
the first 1/3 of the buying cycle - The Education Phase
does not involve interacting with a sales rep
39. Mission
An mutually agreed to mission understood by sales and marketing
This is achieved via
• Clear roles
• Common definitions
• Assigned and understood partnerships
• Agreement and commitment to a plan
• Shared success benchmarks
• Performance objectives
• SLA’s in place
40. Communications
Written and verbal Communications with agreed upon frequency that supports and maintains an
open dialog at all levels
This is achieved via
• Business partnership
• Cadence calls
• Frequent day to day interaction
• Plans, activities, schedules, campaign
announcements
• Shared dashboards & KPI’s
• Debriefing & celebrating success
41. Process
Development, agreement, communication and commitment to Processes is essential to achieve
business goals
This is achieved via:
• Planning & approval processes
• Operational processes
– Lead scoring & qualification process
– Lead routing process
– Lead action and SLA based processes
• Customer centric sales processes
• Reporting processes
– Commitment to keep data current & updated
– Consistent dashboard metrics
– Closed loop reporting
42. Tools
Seek and deploy tools that demonstrate results, remove ambiguity, facilitate the sharing of
information, and enable teams to replicate success
• CRM tool – Leads, pipeline, revenue, opportunity
management, telemarketing, measurement &
reporting
• Marketing Automation – Campaign management,
lead scoring, tracks program results
• BI & Visualization tools – Model and strategize
campaign execution, advanced list management,
visualize integrated marketing results
• ERP and Web-Based tools – Manage and track orders
and customer activity, execute and leverage web and
social media interactions
43. Sales & Marketing Alignment
Dimensions
• Mutual agreement on:
– Goals and success measures
– Lead scoring, SLA’s, action process…
– Targeted segments, sub-segments, accounts
– Campaign and selling plays and themes
– Budget priorities by region
• Jointly shape strategic account planning
• Foster and strive for an environment
of….Mutual Respect and corporation
44. Measuring Lead Quality Key
• Lead results in closed business!
• Acceptance/rejection rate of leads
• Lead is advanced thru demand funnel and
contributes to active company pipeline
– As documented in sales cycle stage reports
– Lead velocity reporting – speed from inquiry to close
• Lead to opportunity conversion – Target is 25%-
30%
• Leads are BANT qualified
• Regular qualitative feedback from sales team
45. Align Around the Funnel
A great place to start!
•As leads are entered in the system at the
Inquiry or Marketing Qualification stage, it is
processed by the Inside Sales team
•Inside Sales does initial touch qualification
and determines if it is worth further sales
qualification
•Once a lead is assigned to Outside Sales for
further follow up , contact it enters into the
Sales Qualification stage
•The Outside Sales rep can accept, reject,
qualify or designate as an opportunity at this
stage
•Won business
46. Lessons Learned
• Sales and marketing alignment central to success – a shared understanding of the
buying process is critical – establishment of SLA’s great first step
• Marketing automation will not fix broken sales and marketing processes – stuck in
batch and blast, hunch based, outbound only processes …..simply do not work
• Highly targeted, valued content, personalized, right person, right time, right message
is critical……always oriented to a clear call to action
• A healthy, ever-growing and engaged database is core to success – focus on opt-in,
white listed, targeted nurturing with all content sent of high-value
• Customer and prospect engagement happens on many dimensions, face to face with
outside sales, over the web, via social media, telemarketing, physical events…contacts
are not just sitting around waiting for the next email
• Always keep demand type front and center…new concept, new paradigm, focused at
existing customers, established market...etc. Is the task fishing or farming?
• Reduce waste by targeting as tightly as possible ….think personalized and tailored
• Development of personas is key to segment and engage targeted audiences
• Examine and align the sales process to The Buyers Journey – always seek better ways
to engage with targets
47. Coming together is a beginning.
Keeping together is progress.
Working together is success.
-Henry Ford