Startup EDR 18 Feb 2021: Growth Marketing Case Study For B2B SaaS

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The document discusses cross-border growth marketing strategies. It recommends optimizing digital marketing efforts by testing tactics, analyzing data from user behavior, and continually improving based on learnings. Case studies from companies like Kabbex are presented to illustrate effective growth tactics like using social proof, partnerships, and clear value propositions. Differences in approaches needed across countries are also noted. Resources for growth marketing inspiration are provided.

Business

CROSS BORDER
GROWTH MARKETING
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
18 FEBRUARY

WHY CARE?
•(GROWING) COMPETITION
•(GROWING) USER EXPECTATIONS

ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.
ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM

KABBEX CASE STUDY: CHANNELS
Education Social proof Forms

GROWTH TACTICS FROM COMPETITION: SOCIAL PROOF

GROWTH TACTICS FROM COMPETITION: PARTNERSHIPS

GROWTH TACTICS FROM COMPETITION: LEAD MAGNETS

GROWTH TACTICS FROM COMPETITION: CLEAR VALUE

GROWTH TACTICS FROM COMPETITION: VISUAL PREVIEW

DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information

•PICK THE RIGHT SET OF METRICS
•PICK THE RIGHT PERIOD FOR
YOUR COHORT
•IDENTIFY AN INITIAL USER
ACTION WITHIN PERIOD 1 &
PERIOD 2
IMPORTANT

RESOURCES FOR INSPIRATION
▸ Growth Library
▸ Growth Tribe Academy
▸ MarketingExamples.com
▸ Growth Marketing Tactics
▸ Growth Hacking Strategies,
Techniques, Best Practices and
Case Studies
▸ Growth Channel Talk

THANK YOU!
QUESTIONS?
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
MARYNA@GROWTHCHANNEL.IO
PHILIPP FELDVOSS
COMMERCIAL ADVISOR @ GROWTH CHANNEL
PHILIPP@GROWTHCHANNEL.IO

The document discusses strategies for startup growth marketing. It recommends allocating resources only to tactics that have been proven to work based on data analysis to increase marketing ROI. The key strategies presented are using case studies of competitors to find effective channels like social proof, partnerships, and lead magnets. It also emphasizes testing, optimizing, and repeating tactics to continually learn what works best. Resources for inspiration on growth marketing tactics and strategies are provided.

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1. CROSS BORDER GROWTH MARKETING MARYNA BURUSHKINA FOUNDER @ GROWTH CHANNEL 18 FEBRUARY

2. WHY CARE? •(GROWING) COMPETITION •(GROWING) USER EXPECTATIONS

7. ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO WORK, THEREBY INCREASING DIGITAL MARKETING ROI. ELIMINATING GUESSWORK, GATHERING AND ANALYSING ENORMOUS VOLUMES OF DATA, AND OPTIMALLY LEVERAGING THE RESULTING INSIGHTS. Harvard Business Review A PIECE OF WISDOM

8. 1. TEST 2. OPTIMIZE 3. LEARN 4. REPEAT

10.

11.

12. KABBEX CASE STUDY: INTRO & PERSONAS

13. KABBEX CASE STUDY: COMPETITORS

14. KABBEX CASE STUDY: CHANNELS Education Social proof Forms

15. GROWTH TACTICS FROM COMPETITION: SOCIAL PROOF

16. GROWTH TACTICS FROM COMPETITION: PARTNERSHIPS

17. GROWTH TACTICS FROM COMPETITION: LEAD MAGNETS

18. GROWTH TACTICS FROM COMPETITION: CLEAR VALUE

19. GROWTH TACTICS FROM COMPETITION: VISUAL PREVIEW

20. DIFFERENCES BETWEEN COUNTRIES Consider Xing in addition to LinkedIn B2B outreach English is widely accepted & can be used for a landing page Emphasis on Amazon businesses vs. Marktplaats & Bol Appreciate local businesses & direct contact information

21. DIFFERENCES BETWEEN COUNTRIES Consider Xing in addition to LinkedIn B2B outreach English is widely accepted & can be used for a landing page Emphasis on Amazon businesses vs. Marktplaats & Bol Appreciate local businesses & direct contact information

22. •PICK THE RIGHT SET OF METRICS •PICK THE RIGHT PERIOD FOR YOUR COHORT •IDENTIFY AN INITIAL USER ACTION WITHIN PERIOD 1 & PERIOD 2 IMPORTANT

23. RESOURCES FOR INSPIRATION ▸ Growth Library ▸ Growth Tribe Academy ▸ MarketingExamples.com ▸ Growth Marketing Tactics ▸ Growth Hacking Strategies, Techniques, Best Practices and Case Studies ▸ Growth Channel Talk

24. THANK YOU! QUESTIONS? MARYNA BURUSHKINA FOUNDER @ GROWTH CHANNEL MARYNA@GROWTHCHANNEL.IO PHILIPP FELDVOSS COMMERCIAL ADVISOR @ GROWTH CHANNEL PHILIPP@GROWTHCHANNEL.IO

25. THANK YOU! QUESTIONS? MARYNA BURUSHKINA FOUNDER @ GROWTH CHANNEL MARYNA@GROWTHCHANNEL.IO PHILIPP FELDVOSS COMMERCIAL ADVISOR @ GROWTH CHANNEL PHILIPP@GROWTHCHANNEL.IO Get 15% discount with Growth Channel AI USE CODE STARTUPEDR AT CHECKOUT

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