Classification of services

1. How to
Define &
Classify
Services ?

2. W hat is meant
by SERV ICES
?

3. A service is an
act or performance
one party can offer
to another that is
essentially INTANGIBLE
and does not results
in ownership of
anything.

5. AREY ! KEHNA KYA CHAHTE HO BHAI…!!!

6. A SERVICE is the action of doing
something for someone or something.

7. Production may or may
not be tied to a PHYSICAL
PRODUCT.

8. Growing Interest in SERVICE SECTOR.

9. GOVERNMENT SECTOR
EXAMPLE
POST COURTS HOSPITALS

10. PRIVATE NON PROFIT SECTOR
EXAMPLE
MUSEUMS CHARITIES

11. BUSINESS SECTOR
EXAMPLE
AIRLINES HOTELS

12. MANUFACTURING SECTOR
EXAMPLE
ACCOUNTANT COMPUTER
OPERATOR

13. H ow to classify
SERV ICES
?

14. Minor or Major part
of TOTAL OFFERING.

15. TOTAL OFFERING
PURELY TANGIBLE
ACCOMPANYING
SERVICES
HYBRID
MAJOR SERVICES
PURE SERVICES

16. PURELY
TANGIBLE

17. ACCOMPANYING
SERVICES

18. HYBRID

19. MAJOR
SERVICES

20. PURESERVICES

21. H ow do they
differ
from
GOODS
?

22. IN TA N GIB ILTY

23. SERVICES

24. Buyers look for evidence to reduce
UNCERTAINTY.

25. Who are we ? Buyers
What do we do ? Look for evidence.
How do we do it?
Drawing Inferences from
Place, people, equipment &
Price.

27. Manage the EVIDENCE.

28. Tangibilize the INTANGIBLE

29. example

30. IN SEPERA BILITY

31. Produced and
Consumed
SIMULTANEOUSLY.

32. Provider is a part
of SERVICE.

33. example

34. Strategies exist to
Tackle LIMITATIONS.

35. example
One to one Group One to Many

37. Services can be
HIGHLY VARIABLE.

38. Talk to others
before selecting
SERVICE PROVIDER.

39. Firms offer service guarantee
to increase QUALITY CONTROL

45. FLUCTUATING Demand.

46. YIELD MANAGEMENT
is critical.

47. RIGHT SERVICES to
RIGHT CUSTOMERS at
RIGHT PLACES at
RIGHT TIME and
RIGHT PRICE

48. RIGHT SERVICES to
RIGHT CUSTOMERS at
RIGHT PLACES at
RIGHT TIME and
RIGHT PRICE

49. Several strategies to
produce a better service
DEMAND and SUPPLY
relationship.

50. Differential Pricing
Cultivation of
non-peak Demand
Complimentary
Service
Reservation
Systems
Part time employees
Peak time efficiency
Increase consumer
participation
Future Expansion

52. SERVICES
A service is an act or performance a party can
offer to another which does not result in ownership of anything.
CATEGORIES
Purely Tangible
Accompanying Services
Hybrid
Major Services
Pure Service

53. DIFFERENCE FROM GOODS.
Intangible
Variability
Inseparable
Perishability