The document discusses how other charities and campaign websites get people involved. It notes that simple things like a big cover photo with happy children, detailed descriptions, and direct links to donate or get involved on a Facebook page can make a big difference. It also recommends including messages on a campaign website section that explain how visitors can get involved and change the world even through small actions as a campaigner by spreading the organization's message.

1. How Do Other Charities and
Campaigning Websites Get People
Involved?

2. Problems
• Two news posts, talking about making
£105,000. That’s no small amount of money,
so why has no one liked it and no one tweeted
about it?

3. Simple Things Can Make Big
Differences

4. The picture before was a screenshot of Oxfam’s
Facebook page, each arrow represents something
that WJR’s Facebook page doesn’t have at the
moment. These are:
1. A big cover photo with happy children.
2. A detailed description
3. Links so people can directly find out about jobs,
shop and donate to Oxfam straight from the
Facebook page.

5. WJR’s Facebook Page As Of 30/7/12

6. WJR’s ‘Campaign With WJR’ Website
Section
It needs one, so what do we put in it to make people want to get
involved?
•A message to the visitors something along the lines of ‘If you get
involved even in the smallest way, through us you are quite literally
and without exaggeration, changing the world.’
•A message to visitors explaining what they will do as a Campaigner.
Something like ‘As a campaigner you will be our voice in the outside
world, spreading our message and encouraging people to get involved
and make a difference.’