Makerble is a platform that aims to increase donations to charities by improving donor satisfaction and impact. It introduces donors to charity projects through newsfeeds that showcase progress updates with pictures and videos. Donors can donate monthly to projects and view how their donations have directly helped through achievement badges. Makerble's marketing introduces people to projects and builds donor communities to encourage sharing and increased giving amounts through relatable donation examples. Charities can set up flexible budgets and FAQs for projects and see donor questions. Makerble charges a 4% fee on donations and has no other costs for charities.

1. MAKE THE CHANGE YOU WANT TO SEE IN
THE WORLD
Your chance to make your
donors satisfied and happy
about their donations!

2. This is:
We show you how to earn your share of the
£665million that people in the UK would give extra
to charity if they believed their donations would be
impactful
We introduce people to your project’s newsfeed
where they signup to donate monthly.
We assure people that the donations they make to
your charity are impactful
Find out
more
Slides 4-7
Find out
how
Slides 8-12
Find out how
Slides 13-18
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www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 2

3. Marketing
Partnerships
Foundations &
Charities
Technology &
Finance
Founder & CEO
Who We Are
A friendly team based in London’s Baker Street
3
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 3
Award-winning
Advertising Account
Director
Clients included
Walkers, Comic Relief,
Heinz
Global & national
consulting in Marketing
and Social Innovation
Lead founder of two
pioneering crowd-
funding social ventures
Trustee of Nexus – the
community of next-gen
philanthropists
Project managed
global teams of
programmers
FinTech product
development for
Goldman-Sachs and
Deutsche Bank
Former UK Social
Enterprise
Ambassador

4. Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation &NCVO
People are being held back from giving
£££
5.5 million people would Start Giving
4 million people would give an additional £665million
5 million people would move £1.7billion of donations to those
charities that better communicated the impact of donations
There are 12.5million SATISFIED donors
There are 27million monthly donors in the UK in total
{
If people in the UK believed that their donations would be
impactful:
4www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com

5. “I give monthly to
Cancer Research
because I know who
they are.
But I don’t know
who else to give to.
If there was a site
that told me where
to give, I’d use it”
“I’m looking to make
more impact with
what I can give, but
it’s too hard to find
the things that really
inspire me. My giving
is really ad hoc
because there’s no
easy and quick way
of bumping into stuff
that feels positive – it
always takes too
much research, and
then I give up.”
“I don’t donate
money to charity
because I’m not
confident that my
donation won’t be
wasted.
That’s why I
volunteer my time
instead because
that way I see the
direct impact of
what I put in”
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com
Transparency is a demanded need!
“About 60% of Gen
Y and 50% of Gen X
said the ability to
see the direct
impact of their
donation has a
significant bearing
on their decision to
give. Just 37% of
Boomers feel that
way.”
“People want to see
how their money
has made a
difference and it is
in the charities’
interest to be
transparent. They
prefer an email with
clear bullet points
on what the charity
has achieved.”
Events Marketing
Manager,
Female,
aged 25-30
Investment
Manager
Male, aged 30-35
Matt K.
Founder and
Chairman of
What If!?
Innovation
Forbes Magazine Maya P.
Exec. director of
philanthropy at
Coutts
Sources: Forbes, Financial Times, Insight Gathering Interviews

6. Transparency is a proven donation catalyst
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com
6
As a team we’ve seen this before with
YTFN.org and Filanthropystar.org
£25 average donation
62 social-change projects
over £100,000 raised in micro-donations
member-get-member marketing
repeating attendees
We experienced:

7. Makerble assures people that the
donations they make to your charity
are impactful
7
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 7

8. Record the progress you are making!
Project staff record the progress as it is
happening on the ground:
•Pictures and videos captured using your
phone
•The number of people helped
8
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 8
Fundraising & Operations staff post other
information about the project that people
will find interesting:
•Volunteering opportunities
•Background information about the issue (e.g.
similar to what is in the Case for Support)

9. Your project has its own newsfeed
Status Updates shared by
the staff working on the
project give a sense of
progress and feeling of
involvement
Pictures, Videos and Audio
can all be shared
Casual, anecdotal updates
are best. These are not
reports, these are Twitter,
Facebook style updates
9
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 9
For example: https://www.makerble.com/projects/mobile-clinic-for-children-in-malawi

10. Your project has a flexible budget and FAQ section
The budget makes people feel like their money is not disappearing into a black
hole. They now have a genuine understanding of the costs involved with running
the project.
FAQs address the concerns that potential donors have.
On your dashboard you can see the questions people have submitted and you
can choose which ones to answer.
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 10

11. The people behind your project are celebrated
The staff who run the project
have a simple profile on Makerble
so people see the faces behind
the charity.
The monthly donors (Makers)
and the people who are merely
interested but not yet donating
(Followers) are visible on the
project page to create a sense of
peer assurance, trust and
community.
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 11

12. Makerble’s marketing campaigns
introduce people to your project’s
newsfeed where they signup to
donate monthly.
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 12

13. The Makerble Community
We are building the community of Makers (monthly donors) through a mix of
events, social media marketing campaigns, corporate partnerships for enhanced
payroll giving, strategic partnerships with relevant brands, Google AdWords
campaigns, PR and more
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 13

14. We match people to projects they have something in
common with
For example we connect someone who has liked several music pages on Facebook
to projects on Makerble that use music to address a social issue,
e.g. the Choir With No Name or gamelan music
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 14

15. People donate more than they would otherwise
Lifestyle Checkout: Instead of asking people to give £10/month,
We say: “give the price of a cinema ticket a month”, which feels a lot more affordable because
people can relate to it and see it within their casual disposable income
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 15

16. People see what their donations to your project have
helped achieve
When charity staff log the
achievements of their projects
on Makerble, that data is
converted into badges that
appear on the profiles of each
Maker
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 16
The focus for Makers is not
how much they’ve given,
but how much Change they’ve
made

17. People are prompted to share your project with
their friends
We make it easy to invite friends to support your projects with you and
automatically share each of your project’s achievements as-it-happens
through your connected social media profiles
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 17

18. Makerble is easy for your staff to use.
Here are the details for getting started and
answers to your financial questions.
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 18

19. Donations you receive on Makerble can be used for work you are already
doing. You don’t need to create a new project.
Makerble has no monthly fees and no setup fees.
When people donate, Makerble receives 4% of the donation which we
reinvest in further developing and marketing Makerble.
You can explore Makerble commitment-free. Everything you put on
Makerble is private and visible only to you and your colleagues until you
make your account public.
Getting started just takes a few minutes.
All you need is your Charity Number to kick off
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 19

20. Visit www.makerble.com/charity-sign-up
www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 20