Daniel Siders session @ HIMC Seattle on "Digital changes everything"

1. Digital Changes
Everything
@danielsiders
http://daniel.side.rs
#himc
Monday, January 24, 2011

2. I’m a hacker
Monday, January 24, 2011

3. I’m a hacker
Monday, January 24, 2011

4. I’m a hacker
♀
Monday, January 24, 2011

5. Monday, January 24, 2011

6. Monday, January 24, 2011

7. Monday, January 24, 2011

8. Monday, January 24, 2011

9. Monday, January 24, 2011

10. Monday, January 24, 2011

11. Monday, January 24, 2011

12. Monday, January 24, 2011

13. Monday, January 24, 2011

14. Digital Change
Changes
Everything
Monday, January 24, 2011

15. Change
Monday, January 24, 2011

16. We can predict the
future
Monday, January 24, 2011

17. Monday, January 24, 2011

18. Monday, January 24, 2011

19. Monday, January 24, 2011

20. Our ability to respond
to change is our
greatest strength
Monday, January 24, 2011

21. Monday, January 24, 2011

22. Monday, January 24, 2011

23. Monday, January 24, 2011

24. ?
Monday, January 24, 2011

25. ?
If Then?
Monday, January 24, 2011

26. Monday, January 24, 2011

27. Monday, January 24, 2011

28. Monday, January 24, 2011

29. Monday, January 24, 2011

30. Monday, January 24, 2011

31. Monday, January 24, 2011

32. Monday, January 24, 2011

33. Monday, January 24, 2011

34. You don’t have to know
what’s coming
Monday, January 24, 2011

35. You don’t have to know
what’s coming
Just respond quickly when it does
Monday, January 24, 2011

36. Monday, January 24, 2011

37. Trajectory
Monday, January 24, 2011

38. Monday, January 24, 2011

39. Monday, January 24, 2011

40. Monday, January 24, 2011

41. Monday, January 24, 2011

42. Monday, January 24, 2011

43. Monday, January 24, 2011

44. Monday, January 24, 2011

45. Monday, January 24, 2011

46. Monday, January 24, 2011

47. Monday, January 24, 2011

48. Monday, January 24, 2011

49. Monday, January 24, 2011

50. Monday, January 24, 2011

51. Monday, January 24, 2011

52. Monday, January 24, 2011

53. Crazy ≈ Brilliant
Monday, January 24, 2011

54. Crazy ≈ Brilliant
Don’t ever be afraid to try
Monday, January 24, 2011

55. It’s about people
Monday, January 24, 2011

56. Monday, January 24, 2011

57. Monday, January 24, 2011

58. Monday, January 24, 2011

59. Monday, January 24, 2011

60. You choose your
friends
Monday, January 24, 2011

61. Engage
Monday, January 24, 2011

62. Engage
Monday, January 24, 2011

63. Human systems use
tools
Monday, January 24, 2011

64. Monday, January 24, 2011

65. Monday, January 24, 2011

66. Monday, January 24, 2011

67. Monday, January 24, 2011

68. Monday, January 24, 2011

69. Monday, January 24, 2011

70. Where Did We Come From?
(Web 1.0)
• Desktop only
• Static pages
• Guestbooks
• Images as Rich Media
• Directories
Monday, January 24, 2011

71. Monday, January 24, 2011

72. Monday, January 24, 2011

73. Where Are We? (Web 2.0)
• Video
• Interactivity
• AJAX
• Mobile
• Social
• Location
• User Generated Content
• Search
Monday, January 24, 2011

74. Monday, January 24, 2011

75. Where Are We Going?
(Web 3.0)
• Death of the Document - Semantic Web
• Universal Connectivity/100 Gbps
• Mobile Everywhere
• Hybrid Startups
• Data Portability
• WebHooks
• Currency
Monday, January 24, 2011

76. Monday, January 24, 2011

77. Monday, January 24, 2011

78. Monday, January 24, 2011

79. It’s not about the tools
Monday, January 24, 2011

80. Digital just means faster
acceleration
Monday, January 24, 2011

81. Digital just means faster
acceleration
Monday, January 24, 2011

82. Monday, January 24, 2011

83. Games available on
iOS
NES + Master System + Genesis + SNES +PS1 +
N64 + Saturn + PS2 + Gamecube + Xbox 360 +
PS3 + Wii + XNA + XBLA + Gameboy + DS + PSP
0 5000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000
X Axis
Monday, January 24, 2011

84. Digital Changes
Behavior
Monday, January 24, 2011

85. Digital Changes
Behavior
and expectations
Monday, January 24, 2011

86. Monday, January 24, 2011

87. Monday, January 24, 2011

88. Monday, January 24, 2011

89. Different Perspectives
Monday, January 24, 2011

90. Monday, January 24, 2011

91. Monday, January 24, 2011

92. Monday, January 24, 2011

93. Monday, January 24, 2011

94. Monday, January 24, 2011

95. Monday, January 24, 2011

96. Participate or Leave
Monday, January 24, 2011

97. You don’t have to know
what’s coming
Monday, January 24, 2011

98. You don’t have to know
what’s coming
Just respond quickly when it does
Monday, January 24, 2011

99. You don’t have to know
what’s coming
Just respond quickly when it does
be a part of it
Monday, January 24, 2011

100. Style Rookie
Monday, January 24, 2011

101. http://is.gd/kw1nG
Monday, January 24, 2011

102. http://is.gd/kw1nG
Monday, January 24, 2011

103. http://is.gd/kw1nG
Monday, January 24, 2011

104. http://is.gd/kw1nG
Monday, January 24, 2011

105. http://is.gd/kw1nG
Monday, January 24, 2011

106. http://is.gd/kw1nG
Monday, January 24, 2011

107. http://is.gd/kw1nG
Monday, January 24, 2011

108. http://is.gd/kw1nG
Monday, January 24, 2011

109. Social
Monday, January 24, 2011

110. Social
Monday, January 24, 2011

111. Social
Monday, January 24, 2011

112. Social
Monday, January 24, 2011

113. Social
Monday, January 24, 2011

114. Social
Monday, January 24, 2011

115. Social
Monday, January 24, 2011

116. Social
Monday, January 24, 2011

117. 2011 = 3B
Monday, January 24, 2011

118. 2011 = 3B
Monday, January 24, 2011

119. 2011 = 3B
Monday, January 24, 2011

120. The world is data
Monday, January 24, 2011

121. You shape the world by
sharing information
Monday, January 24, 2011

122. Monday, January 24, 2011

123. Not just what, but how
Monday, January 24, 2011

124. Monday, January 24, 2011

125. Monday, January 24, 2011

126. Monday, January 24, 2011

127. Monday, January 24, 2011

128. Monday, January 24, 2011

129. Monday, January 24, 2011

130. Monday, January 24, 2011

131. Monday, January 24, 2011

132. Monday, January 24, 2011

133. Monday, January 24, 2011

134. Monday, January 24, 2011

135. It’s all about the kids
Monday, January 24, 2011

136. Monday, January 24, 2011

137. Privacy
Monday, January 24, 2011

138. Privacy ≠ Secrecy
Monday, January 24, 2011

139. Monday, January 24, 2011

140. Monday, January 24, 2011

141. Monday, January 24, 2011

142. You can’t afford a
translator
Monday, January 24, 2011

143. Predictability
Monday, January 24, 2011

144. Available ≠ Visible
Monday, January 24, 2011

145. Monday, January 24, 2011

146. Monday, January 24, 2011

147. Strategic
Communications
Monday, January 24, 2011

148. State Actors
Monday, January 24, 2011

149. Government
Monday, January 24, 2011

150. Monday, January 24, 2011

151. Monday, January 24, 2011

152. There are no grown-ups
Monday, January 24, 2011

153. Program or be programmed
http://j.mp/f0uyjK
Monday, January 24, 2011

154. Program or be programmed
30 women from town, but they would not respond oen.
http://j.mp/f0uyjK
Monday, January 24, 2011

155. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
http://j.mp/f0uyjK
Monday, January 24, 2011

156. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
all of them beautiful women that would divert attention
http://j.mp/f0uyjK
Monday, January 24, 2011

157. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
all of them beautiful women that would divert attention
Operated the 50 accounts while I found the prettiest (real)
woman I could
http://j.mp/f0uyjK
Monday, January 24, 2011

158. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
all of them beautiful women that would divert attention
Operated the 50 accounts while I found the prettiest (real)
woman I could
Secured a date with a woman who was most certainly out of
my league.
http://j.mp/f0uyjK
Monday, January 24, 2011

159. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
all of them beautiful women that would divert attention
Operated the 50 accounts while I found the prettiest (real)
woman I could
Secured a date with a woman who was most certainly out of
my league.
Two dates.
http://j.mp/f0uyjK
Monday, January 24, 2011

160. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
all of them beautiful women that would divert attention
Operated the 50 accounts while I found the prettiest (real)
woman I could
Secured a date with a woman who was most certainly out of
my league.
Two dates.
Sex.
http://j.mp/f0uyjK
Monday, January 24, 2011

161. Program or be programmed
30 women from town, but they would not respond oen.
Created 50 fake accounts
all of them beautiful women that would divert attention
Operated the 50 accounts while I found the prettiest (real)
woman I could
Secured a date with a woman who was most certainly out of
my league.
Two dates.
Sex.
Still seeing her, but wouldn't want her or anyone to know
about how I got her.
http://j.mp/f0uyjK
Monday, January 24, 2011

162. Monday, January 24, 2011

163. Monday, January 24, 2011

164. Monday, January 24, 2011

165. http://gawker.com/5726192/justin-biebers-manager-
brainwashes-girls-on-webcam
Monday, January 24, 2011

166. http://gawker.com/5726192/justin-biebers-manager-
brainwashes-girls-on-webcam
Monday, January 24, 2011

167. "Tell all the boys that if
they want to make out
they have to go to the
back of the theater with
you for the Justin Bieber
movie. You will not be
allowed any makeout
session at any other
movies for Valentine's
Day weekend."
http://gawker.com/5726192/justin-biebers-manager-
brainwashes-girls-on-webcam
Monday, January 24, 2011

168. Advertising
Monday, January 24, 2011

169. Monday, January 24, 2011

170. Advertising doesn’t
work anymore
Monday, January 24, 2011

171. Advertising doesn’t
work anymore*
Monday, January 24, 2011

172. Monday, January 24, 2011

173. Monday, January 24, 2011

174. Useful is the new cool
Monday, January 24, 2011

175. Monday, January 24, 2011

176. Monday, January 24, 2011

177. Solve a problem
Monday, January 24, 2011

178. Monday, January 24, 2011

179. APIs
Monday, January 24, 2011

180. Monday, January 24, 2011

181. Monday, January 24, 2011

182. Monday, January 24, 2011

183. Monday, January 24, 2011

184. Monday, January 24, 2011

185. Monday, January 24, 2011

186. Dive in
Monday, January 24, 2011

187. Dive in
Monday, January 24, 2011

188. Digital Change
Changes
Everything
#himc @danielsiders
Monday, January 24, 2011

189. Change
Everything
Monday, January 24, 2011