The document discusses strategies for promoting the film "Bird Call" and attracting its target audience. It proposes using social media to generate buzz, conducting scary publicity stunts in wooded areas to engage the public, and relating the film's themes and characters to experiences most teenagers will find familiar. Camera angles and an unexpected plot twist are highlighted as ways to excite and surprise the audience. Diversity in casting is meant to make the film appealing and relatable to a wide range of viewers.

1. HOW DID YOU
ATTRACT/ADDRES
S
YOUR AUDIENCE

2. • As well as using Hammer Film Productions, I will use social media
networks such as Facebook to get the film trending and known about.
I will also do publicity stunts such as doing pranks in the woods to
the public. During the day time (it will be traumatic at night) we will
have our villain in the trees, scaring each person that walks by. We
will film these scary moments and upload this footage onto social
media, which will hopefully be shared by the public. This publicity
stunt will be very successful, as the people who were victims of the
prank will feel a part of the film, which they’ll tell all their friends
about it as well as the online publicity of the videos of it. It’s
essential that we get their permission to use the footage as well
making sure we choose the correct people who don’t seem like they
will be mentally harmed from the prank. After the prank we will also
debrief the participants and make sure they aren’t harmed from it.
However if they were harmed, we will supply them with all the
treatment.

3. • We could address the audience by applying personal identification.
The audience could be watching Bird Call to have a sense of
belonging with the characters in the narrative. The audience will be
able to relate to the characters by experiencing drink ups which are
ordinary social event for teenagers. The viewer could have also
experienced a frantic drink up or one with lots of drama, which
Bird Call manipulates and takes the idea into extreme measures by
having deaths occur. This is to show the contrast between a slasher
film and real life as slasher films tend to expose and manipulate
ordinary situations in real life to inflict it with danger and terror in
extreme ways. As well as the drink up itself, the conflict between
John and Jay could be understood by the audience as during the
adolescent stage in life, people often discover who their friends
actually are. The majority of teenagers have experienced falling
outs with close friends and therefore by including the conflict
between the two characters, the audience would be able to feel like
they can relate to it.

4. • We could also apply loud bird noises that are used in
the film in populated areas such as by a train station, a
shopping centre etc. This will be an excellent publicity
stunt as the bird noise will increase the tension and
provide the scary element in the film and by applying
the noise in locations which it wouldn’t usually occur
in, it will have the public bewildered and wanting to
ask questions, which will lead to them knowing about
our film. We will put up posters around the location of
the noise, which will make the public realise that
they’re related as the film is called “Bird Call”. Also,
like the other publicity stunt, we will have to get
permission before applying posters and speakers for
the music.

5. • Camera angles applied in our film could also
attract the audience. In this high angled close
up shot, it contradicts the code and
conventions of slasher films. John is the threat
in Bird Call however this high angled shot
portrays him as the weaker, more vulnerable
character. This makes the audience assume
that he is most likely to be the victim, which
creates great ambiguity when we reveal that
he’s the killer. This shock of the character
being the killer will leave the audience with
great excitement and it will make them
cautious for any more plot twists.

6. • Bird Call aims to appeal to all viewers regardless
of their ethnicity or background. We tried to
accomplish this by having actors from different
backgrounds with different ethnicity to show
diversity. We live in a multi cultural society where
the majority of social groups have friends from
different races or cultures. By including
characters from backgrounds and culture, we
think it will appeal to all viewers as it will be
relatable for the majority, also making the
audience feel more connected to the film. All
characters in the film are contrasting from each
other, which makes todays generation so unique
as we are capable of having relationships with
people from different ethnicities or cultures,
something which previous generations were
unable of doing. In conclusion, Bird Call is a good
representation of teenagers today.

7. SOUND
• During the establishing shots in Bird Call, we included commentary of a
murder that occurred in the woods. This early soundtrack instantly makes
the viewer acknowledge that someone will be killed in the film. This use of
sound inflicts the danger element to the location, adding onto to the
previous built in fear of the woods at night. When revealing the characters
in the first scene, the audience will attempt to discover which one of the
characters will die, simply because of the sound and the expectation of
slasher films.

8. • Featuring a mask on the villain is a key
component to slasher films. We included
this element into Bird Call to intrigue
the fans of slasher films. Also, because
we are targeting the adolescent ages,
during Halloween our target audience
will most likely be dressing up and going
to Halloween parties, or any of social
event. If Bird Call became a success to
the teenagers and was trending, these
viewers could possibly wear the mask to
the social event. I believe it would be a
good and popular merchandise, should
this film be accepted and trending with
adolescents.