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1. Who would be the
audience for your
media project?

2. Mobile Devices
Our target audience for Bird Call is specifically adolescents located
in London however it attempts to target all teenagers.We
discovered in our research that 99% of teenagers have, and are
capable of using a mobile phone. In our film, we used this
technology to make it relatable for the target audience.This device
was used when Jay was lost in the woods and attempted to get help
by using his phone. A common issue with mobile phones is that
often people receive no signal, making it impossible to contact with
people.We identified this issue and applied it in Bird Call as the
audience will be able to relate to it.

3. Language
 Adolescent Londoners are commonly known for their colloquial
language. In Bird Call we applied the colloquial language with the
dialogue.This was to make the target audience feel more included
in the film as well as understanding the dialogue better. In Bird Call
we featured words such as “Sick”, “Fam”, “Bro” words that are
frequently used by youth in London.This use of colloquial
language enabled the audience to feel engaged in the film due to
the fact that a film is using their terminology and specifying the
film to them. I say this because rarely do films base their
characters on youth from London, something which we want to
exploit. Bird Call specifically targets youth from state schools who
were less academic strong, hence the incorrect gramma in certain
phrases.An example of this is “It ain’t my fault your girl left you”
This is a clear example of using incorrect gramma and using
colloquial language which is understood by people who use that
vocabulary. By including slang in our dialogue, we attempt to
connote the urban lifestyle.This colloquial language is used
stereotypically used by working class teenagers.

4. SoundTrack
 Bird Call being a horror film, we included a free downloadable
soundtrack that included that intense, nail biting tension to our
film. Saying this, I also would have wanted to include a grime tune
when the characters are drinking in the woods, having a good
time. This is to address our target audience even more as grime (A
genre of rap) is extremely popular for youth in London. By
applying this grime track to the film, the audience will hopefully
associate the song to the film next time they hear it. Saying this,
it’s incredibly unlikely to receive permission to use well known
grime music. If we were able to use the sound track, we would
include it to make it more appealing for our target audience as
they would be shocked to hear their favourite music played. Also,
it would instantly engage the target audiences attention as they
would be focused on the film because of this grime music they
love so much. Grime has been increasingly popular in London due
to the early work of Dizzy Rascal,Wiley and Lethal Bizzle, and the
recent buzz caused by Stormzy and others.

5. Similar Films
 For Bird Call we were particularly influenced by both slasher films
such as FridayThe 13th as well as London youth based films such
Kidult hood and AttackThe Block. In Bird Call, we attempted to
combine both slasher and films located in London; focusing on the
youth in urban areas.