Product content management system. Product information management system in the cloud.

1. Brandquad™
Product Content Management,
Publishing and Syndication.

2. Our Story
About Brandquad
We are the group of companies, operating on the market
of web development since 1998 in Russia. Our services
work daily with more than 8 000 000 SKU from different
stores and manufacturers, we are solving the problem of
optimisation and distribution product catalogs and
marketing information for large manufacturers and
brands.
The core of the company is the Department of Strategic
Development, which operates a number of our best
analytics, developers and business experts. Starting the
project with us is just the beginning of partnership. Our
experts will collect data and analyse your project, raising
it to a new level.
Key products:
http://www.stroyportal.ru/ #1 Construction on-line
marketplace in Russia
http://alloy.ru/ Online marketplace
http://shopforfree.ru/ E-commerce platform for building
on-line stores
http://smartmart.ru/ Service for finding and hiring local
professionals
http://brandquad.ru/ PIM and DAM service in the cloud
Every day we work with thousands of brands and retailers. Nearly every implementation
we would spend months collecting and cleaning up product data so that it could be rich
enough for our customers to make a purchase decision.
Retailers and distributors were getting their data largely from suppliers, and we were
trying to syndicate date from both sides, but it still was inconsistent for the customers.
Product content relationship between retailers and suppliers are complicated:
requirements by thousands of products and hundreds of retailers and it’s simply
impossible for a brand to give a solid and accurate information about their products.
Even the international corporations are often lack of smooth and solid data.
Not to mention that copying and pasting data between spreadsheets is not a fun way to
spend your day.
The problem solved
We started Brandquad to make creating, managing, and exchanging great product
information, especially rich marketing copy and extended attributes easy, efficient for our
internal needs.
In the end came a product that’s technologically very powerful and usable by marketers,
buyers, merchants, and salespeople without specific IT education. It became our priority
business.

3. The process
Delivering product content to market
According to a study by Heiler among 310 retailers and manufacturers, master data (e.g. product IDs,
inventory and price) is stored in 3 to 20+ different systems at 48% of the retailers and 88% of the
manufacturers researched.

4. 94% of organisations use spreadsheets to support product information, and
56% of these organisations frequently find errors.
Source: Ventana Research
25 min per SKU per year is spent on manual item data cleaning which would take
only 4 min with automatic synchronization. In other words, 20 man months per
10,000 SKUs.
Source: Goodmasters
Multiple distribution channels:
Each channel has it’s demands on content
format and structure.
Slow time to market
Unable to create a seamless customer
experience across every touchpoint and
channel (mobile, web, POS, etc.)
The inefficiency of the business process:
The absence of the product «Golden Record»
No possibility to detect errors in the data.
Duplicate work
Checking, sending and managing product
content manually
Unsynchronised data across the organisation
Fragmented data:
Lost revenue opportunities
Mistargeted marketing campaigns
Poor customer satisfaction
Operational ineffectiveness
Compliance issues
The problem

5. How does the problem impact on business
Two thirds of the participating suppliers reported
having over 100 distribution channels. 21 % of
respondents even have more than 1,000
distribution channels.
Constant content adaptation takes huge
resources.
Source: Hailer Software
According to AT Kearney:
30% of all article data from wholesale and producers has at
least one mistake in it. It estimates the cost of correction to
be between 60 € and 80 € per product.
Companies invest an average of 25 min per SKU per year
from not synchronized data. With 100,000 products this
adds up to 3 full time equivalents.
Online conversion ratios can increase from 17% to 56% if
using Product content management software.
The usage of Product content management software
causes 27% fewer customer calls. When product
information improves, customers have to contact the
company less by phone and email to get the information
they want before they buy.
Sales:
The lack of information for buyers to make a decision
Content mistakes cause a decrease of loyalty and returns.
Low-quality content in sales channels - reduced conversion.
Low cross-selling potential
The time and effort:
Slow and costly creation of products
Content created in one Department is not shared with other units (loss of
investment in production)
Content management on multiple systems is difficult and expensive
Scalability and Performance:
The data needs to be transformed manually for each new channel
Existing systems are inflexible, modernisation is expensive
Lack of staff engagement
Competitiveness:
Profit challenges
Loss of market shares
Products time-to-market are often overdue
Hard to maintain brand consistency

6. When to consider a Product Content Management software?
A PIM system is not a “must have” for every company. Several factors determine whether
there is a need for a PIM system:
Lots of products and product changes: fashion retailers in particular change
their entire assortment twice or even more times per year. Lots of users: Excel is a great tool but
with a few thousand products it becomes
less great, especially when several people need to work on product information
at the same time.
Product complexity: when products have many attributes and the kind of
products offered differ widely, the cost of working with Excel or standard database systems
increase sharply. PIM systems allow products to be classified much more easily.
Data quality/compliance: PIM has several tools to improve and maintain the quality of product
information. Usually it also logs who edits and/or approves which product content and when.
Lots of sources/synchronizations: the manual import of data is doable if it involves uploading
a CSV file once a week. However, synchronization of data with 15 different suppliers on a daily
basis can best be automated.
Lots of customer segments: the more customer segments, the more different views on the
complete assortment have to be maintained.
Lots of channels: the more (different) channels (print, Web, mobile, etc.) the more likely
different output formats and interfaces have to be supported.

7. Introducing
Brandquad - the easiest way to
manage your product information.
PIM & DAM
Solution

8. Brandquad features
Import Data
Obtain information from various
existing sources such as: ERP,
spreadsheets, digital media, partners
and other external sources
Clean and validate the information
Map source formats to your data
model
Transformation of source formats to
any required information structure
Consolidate data from multiple
sources using embedded tools to
ensure data is available for
enrichment and management.
Includes components for protecting,
profiling, matching, improving,
cleansing and staging of data.
Manage data
Facilitate the handling of attributes
and their values
Automatically classify products
Create relationships between products
Link products to multiple hierarchies
and levels
Version control and history tracking
Localize data for multi-language,
channel and brand
Configure business rules and
workflows to ensure record
completeness
Manage digital multimedia files,
including pictures, sound, video,
documents, PDF, with the ability to link
these assets to products. Stored
directly within the solution - no need
for separate files or databases.
Distribute data
Publish to multiple sales channels or
to back-end applications
Sales, marketing and customer
service departments can readily
access information
The data you have included in the
channel, will be updated in the
demanded format automatically.
Export data and digital assets
maintained by system to different
formats such as CSV, Excel, SAP
and XML. Industry-specific and
proprietary plug-ins can be
developed to meet unique or
proprietary formats.

9. How Brandquad works
Brandquad is an end-to-end solution that merges and centralises product information across the enterprise to feed
consistent, accurate and up-to-date information to multiple distribution channels.
Brandquad enables automatically transform and modify the data. It provides the functionality and completeness of the information
about the product sold. A powerful workflow tool and automatically created tasks the process transparent. The company will be able
to organise information and improve quality throughout the supply chain. The system allows to eliminate errors, keeps all versions
for each SKU.
Streamlining processes,
uniting systems
Increasing sales
Eliminating errors and
data loss
Reducing operational
ineffectiveness, departments
can agree and align.

10. Benefits of using Product Content Management software
Source: Streamlining Information for Consumer Goods, Ventana Research
Organisations, using PIM and DAM have the following advantages:
Eliminated errors and mistakes in
data
Increased cross-selling potential
Improved the quality of the customer
experience
Made the content more accessible
and consistent
Increased time to market
PIM system can help revenues grow in several ways. How much
depends on several factors.
However, overall Aberdeen reports a growth in revenue
of up to 20% and more.
Access to information in a single resource:
Saves time spent by the employee in search for data, 2 hours
per week / per employee (Aberdeen)
Increases team productivity by 20%, bringing annual ROI of
25%
The usage of PIM reduces:
30% of the time on the edit/update content
75% of the errors occur when inputting the data (Hailer’s ROI
study)
27% the unsuitable goods return (Fashion Retail, AT Kearney)
The number of calls and emails by 29%
The usage of PIM increases and improves:
Time-to-market
Conversions and margins
Customer/brand loyalty
Multichannel execution and brand consistency
SEO positions (media assets + rich product description)

11. Brandquad
Brandquad - the easiest way to manage your product information.
Phone: +7 495 278 08 78 Email: info@brandquad.ru