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The document outlines a comprehensive marketing strategy that emphasizes the importance of discovery research and multimedia tactics for organizations of varying sizes. It highlights the role of social media, mobile marketing, and customer engagement in achieving measurable business goals. The author, Kim Kleeman, offers her expertise in helping clients develop and implement effective marketing solutions.
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- 2. Discovery Research Plan Survey Strategy Tactics Audit Analytics Assessment MARKETING SOLUTIONS Articles Action Project ManagementB2C B2B Digital Social Media Website Content Newsletters Direct Mail White Paper Campaigns Measurement Results
- 3. Who We Are… Acompany of experienced marketers who create Discovery Vision strategies that are for small-size to large organizations. Success We will put you closer to your clients in all the latest marketing channels. We accurately plan and Execution Plan execute marketing tactics in order to achieve both measurable and unrealized goals and unspoken dreams. “Our main objective is to help clients develop and convert their offer into measureable business”
- 4. The Plan, theAction, the Results… Analyze Ask Research Read New alternatives Potential Devise Listen Think Strategize Possibility Collaborate
- 5. Product or Service Business goals Marketing strategy Branding: tagline, logo, website Social Media: Lead generation, Customer Service Your goal: Create a New Product
- 6. A Movement Traditional marketing is being replaced or mixed with new technological solutions Link to article http://bit.ly/IyDTsg
- 8. Customization and Localization http://www.youtube.com/watch?v=ITjsb22-EwQ
- 9. Methods US OnlineShoppers Plan to Use to Shop in 2012 Mostly in Brick and Mortar Stores Primarily from a Mobile Device Combine online, brick- and-mortar and mobile shopping Mostly Online www.emarketer.com
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- 11. Mobile Devices andApps Constant use By the year 2014, there will be more mobile internet users than laptop and desktop users (Microsoft Tag Mobile Marketing Report, 2011)
- 13. Social Media Four phases of Awareness IMPLEMENTATION AWARENESS ENGAGEMENT INFLUENCE Create Curate Engage Social is more than posting….
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- 15. QUESTIONS? Kim Kleeman SunBeam MarketingSolutions 847-212-1064 Find me here! Facebook LinkedIn kimkleeman@sunbeammarketingsolutions.com