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LUCIDFUSION                        { BUSINESS MODEL DEVELOPMENT }
Developed business model of a new media marketing agency
in relation to the current and future states to create, deliver,
and captures value.



                                                                                                    CHALLENGE
                                                                                                    Developed business model in relation to the current and future
                                                                                                    operating context, stakeholders, and organization design in order
                                                                                                    to create, deliver, and captures value.


                                                                                                    METHODS
                                                                                                    • Business Model Design Workshop
                                                                                                    • Business Model Design Process
                                                                                                    • The One Page Business Plan
                                                                                                    • The Business Model Canvas
                                                                                                    • Need finding


                                                                                                    FINDINGS
                                                                                                    • Company objectives for the next Three (3) years

               LUCIDFUSION
               A NEW MEDIA MARKETING AGENCY
                                                                                                    • Vision and Mission of the company
                                                                                                    • Three (3) potential future states
                                                                                                    • Develop the business model for each future state


                                                                                                    SOLUTION
                                                                                                    Within the next 3 years grow Lucid Fusion into a global company
                                                                                                    with annual revenue of $8,000,000 providing Digital Marketing,
                                                                                                    Web Applications And e-Commerce for enterprise customers.



MY CONTRIBUTIONS: Business Model, Workshop Interviews,
Brainstorming, Strategies & Tactics, Budget and Timeline, and Design.




Ardy Sobhani   147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com                                                             1
LUCIDFUSION
          A NEW MEDIA MARKETING AGENCY
                                                 { CURRENT STATE }




                                                          INTERNALORGANIZATION
                                                           Operations/Project Management
                                                               Business Development
                                                                 Strategy/Marketing
                                                                     Technology




                                                {
                                                                      Creative

                                                                                                                                Business to Business

                                                                        PR
                                                                    Branding                                                      80% of business
                                                                   Advertising
                                                               Marketing Strategy
                                                              Creative Concepting
               VALUEPROPOSITIONS                           Media Buying and Placement                           REVENUESOURCE   Business to Customer
                                                             Software Development
                                                                Web Development
                                                                Social Networking
                                                                 Motion Graphics
                                                                   Interactive                                                    20% of business
                                                                     Design


                                                                                                                                Joint Venture

                                                            CUSTOMERSEGMENTS
                                                They are specialized in technology and healthcare.

                                               Clients range from software giants and entrepreneurs
                                                        to major universities and celebrities.

                                                        Clients are varied as they are unique.




Ardy Sobhani     147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com                                          2
LUCIDFUSION
          A NEW MEDIA MARKETING AGENCY
                                                { WORKSHOPS }


                                                                                                               Recent acquisition offer triggered a closer analysis of
                                                                                                               LucidFusion’s market valuation & what increases firm value.
                                                                                                               Capture referrals to generate business versus business
                                                                                                               development and traditional marketing approaches.
                                                                                                               Financials / Operations.
       WORKSHOPS OBJECTIVES                                                                                    Efficiencies will increase net profits as costs are reduced.
                                                                                                               .

                                                                                                               Increased recurring revenues.
     Calibrated with LucidFusion to give
     them tools & knowledge of the
     business model.

     Present the Business Model Design
     Process.
                                                                                                               Recurring revenue, as opposed to service fees, creates larger
     Discuss the three (3) potential future                                                                    multipliers and long-term income streams.
     states.
                                                                                                               Client needs and evolution of technology are driving new
     Develop the business model for                                                                            value propositions.
     each future scenario.



               “ MOBILIZE
               UNDERESTAND
                                                                                                               SCENARIO 1 - LF A
                  DESIGN
                IMPLEMENT              ”                                                                       Reshape value propositions to focus on new recurring revenue.

                                                                                                               SCENARIO 2 - LF B
                                                                                                               Recurring revenue plus new revenue implications, external
                                                                                                               companies commercialize products.

                                                                                                               SCENARIO 3 - LF LAB
                                                                                                               Internal / external - “people with ideas” and some companies,
                                                                                                               LF Labs commercialize products.



Ardy Sobhani    147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com                                                                   3
LUCIDFUSION
          A NEW MEDIA MARKETING AGENCY
                                                  { SOLUTION }

                                                                                                                               YEAR 1
                                                                                RECOMMENDATIONS
                                                                                                                               Expansion and building capacity.
                                                                                Implement the LF B and LF LAB business         Streamline value propositions.
                                                                                models.                                        Recurring revenue streams.
                                                                                                                               Business plan for LF Labs.

                                                                                STRATEGIES & PLANS                             YEAR 2
                                                                                Focus existing value propositions.             Start up LF LAB & add idea generation
                                                                                Introduce new activity and value proposition   portal and diversify channels.
                                                                                based on product development and
                                                                                commercialization.
                                                                                                                               YEAR 3
                                                                                Diversify partnerships and channels.
                                                                                                                               Internal and external audit.
                                                                                Maximize capture of recurring & ongoing        Determine whether to spin off LF LAB.
                                                                                revenue.




                         CREATINGVALUE                                                     DELIVERINGVALUE                          CAPTURINGVALUE

               Simplified and flexible value propositions                       Customer segments are focused on sports,       Emphasize recurring revenue versus
               emphasize capabilities rather than specific                      medical, and technology clients that gener-    one-time service fees.
LF B           products.                                                        ate potential for recurring revenue.
                                                                                                                               Operational efficiencies have been
               Digital development community identified                         Business to People (B2P) delivery model        captured to reduce costs.
               as key partner.                                                  created as outgrowth of B2B and B2C.



               Product development incubator, creation of                       New customer segment Co-creation may           Royalties and equity participation.
               utility-based apps, and commercialization                        be primary relationship.
                                                                                                                               Assumed profitable over the
               are the primary value proposition.
                                                                                New channel.                                   long-run.
LF LAB         LF Labs utilizes core infrastructure and
                                                                                collaborative workspace.
               capabilities provided by Lucid Fusion.
               Ad hoc partnerships and value propositions.
               Venture capital critical new resource.




Ardy Sobhani      147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com                                                         4

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Case study lucid fusion business models_ardy

  • 1. LUCIDFUSION { BUSINESS MODEL DEVELOPMENT } Developed business model of a new media marketing agency in relation to the current and future states to create, deliver, and captures value. CHALLENGE Developed business model in relation to the current and future operating context, stakeholders, and organization design in order to create, deliver, and captures value. METHODS • Business Model Design Workshop • Business Model Design Process • The One Page Business Plan • The Business Model Canvas • Need finding FINDINGS • Company objectives for the next Three (3) years LUCIDFUSION A NEW MEDIA MARKETING AGENCY • Vision and Mission of the company • Three (3) potential future states • Develop the business model for each future state SOLUTION Within the next 3 years grow Lucid Fusion into a global company with annual revenue of $8,000,000 providing Digital Marketing, Web Applications And e-Commerce for enterprise customers. MY CONTRIBUTIONS: Business Model, Workshop Interviews, Brainstorming, Strategies & Tactics, Budget and Timeline, and Design. Ardy Sobhani 147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com 1
  • 2. LUCIDFUSION A NEW MEDIA MARKETING AGENCY { CURRENT STATE } INTERNALORGANIZATION Operations/Project Management Business Development Strategy/Marketing Technology { Creative Business to Business PR Branding 80% of business Advertising Marketing Strategy Creative Concepting VALUEPROPOSITIONS Media Buying and Placement REVENUESOURCE Business to Customer Software Development Web Development Social Networking Motion Graphics Interactive 20% of business Design Joint Venture CUSTOMERSEGMENTS They are specialized in technology and healthcare. Clients range from software giants and entrepreneurs to major universities and celebrities. Clients are varied as they are unique. Ardy Sobhani 147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com 2
  • 3. LUCIDFUSION A NEW MEDIA MARKETING AGENCY { WORKSHOPS } Recent acquisition offer triggered a closer analysis of LucidFusion’s market valuation & what increases firm value. Capture referrals to generate business versus business development and traditional marketing approaches. Financials / Operations. WORKSHOPS OBJECTIVES Efficiencies will increase net profits as costs are reduced. . Increased recurring revenues. Calibrated with LucidFusion to give them tools & knowledge of the business model. Present the Business Model Design Process. Recurring revenue, as opposed to service fees, creates larger Discuss the three (3) potential future multipliers and long-term income streams. states. Client needs and evolution of technology are driving new Develop the business model for value propositions. each future scenario. “ MOBILIZE UNDERESTAND SCENARIO 1 - LF A DESIGN IMPLEMENT ” Reshape value propositions to focus on new recurring revenue. SCENARIO 2 - LF B Recurring revenue plus new revenue implications, external companies commercialize products. SCENARIO 3 - LF LAB Internal / external - “people with ideas” and some companies, LF Labs commercialize products. Ardy Sobhani 147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com 3
  • 4. LUCIDFUSION A NEW MEDIA MARKETING AGENCY { SOLUTION } YEAR 1 RECOMMENDATIONS Expansion and building capacity. Implement the LF B and LF LAB business Streamline value propositions. models. Recurring revenue streams. Business plan for LF Labs. STRATEGIES & PLANS YEAR 2 Focus existing value propositions. Start up LF LAB & add idea generation Introduce new activity and value proposition portal and diversify channels. based on product development and commercialization. YEAR 3 Diversify partnerships and channels. Internal and external audit. Maximize capture of recurring & ongoing Determine whether to spin off LF LAB. revenue. CREATINGVALUE DELIVERINGVALUE CAPTURINGVALUE Simplified and flexible value propositions Customer segments are focused on sports, Emphasize recurring revenue versus emphasize capabilities rather than specific medical, and technology clients that gener- one-time service fees. LF B products. ate potential for recurring revenue. Operational efficiencies have been Digital development community identified Business to People (B2P) delivery model captured to reduce costs. as key partner. created as outgrowth of B2B and B2C. Product development incubator, creation of New customer segment Co-creation may Royalties and equity participation. utility-based apps, and commercialization be primary relationship. Assumed profitable over the are the primary value proposition. New channel. long-run. LF LAB LF Labs utilizes core infrastructure and collaborative workspace. capabilities provided by Lucid Fusion. Ad hoc partnerships and value propositions. Venture capital critical new resource. Ardy Sobhani 147 Fillmore St . San Francisco, CA 94117 . Phone: 949.838.4825 . E-Mail: ardy.sob@gmail.com 4