The document outlines an approach to challenge an organization's innovation strategy by providing systematic insights into how trends may impact business and how the innovation portfolio aligns. It involves using an innovation radar screen to identify trends and their likelihood and impact. Strategic scenario thinking is then used to estimate the impact of trends on business value and match with capabilities. Gaps and opportunities in the innovation portfolio are identified to develop new business strategies and plans. This approach provides a conceptual model to analyze the relationship between trends, business impact, and the innovation portfolio.

1. Challenge Innovation Strategies
Success of the Innovation Strategy is based
on the organisation ability to implement it!

2. By challenging the Innovation Strategy, we are able to provide insight in
what way an organization can boost their New Business Development
and Planning
Most organizations’ innovation strategy is aimed to increase/speed-up innovative growth in
which they want to achieve:
Situation • Maximalization of market growth
• Fully use of their IP and aim to develop new business models
• Gain profit outside their current business areas
Yet in formulating their innovation strategy, organizations are not aware of several aspects:
• New business strategy development & planning are missing: it is unclear which projects in
Complication
the portfolio are essential in order to reach the goals of the innovation strategy
• There is an unclear match of projects in the I-Portfolio with relevant trends
In what way can we provide systematic insights into the relation between specific trends,
Key Question business impact, and innovation portfolio?
The organization’s I-Strategy will be challenged by:
• Innovation Radar Screen approach: identifying trends, likelihood (chance) and impact
• Strategic Scenario Thinking: estimate impact on business value, (potential) clients in
Answer
different scenario’s, and identify match with organization’s capabilities
• Business Innovation Strategy Development & Planning: examine possible value
propositions and identify gaps/opportunities in I-Portfolio
2

3. This approach provides systematic insights into the relation
between specific trends, business impact, and innovation
portfolio...
Scan Focus Act
Potential
Business Building Scenario Innovation
Trends Likelihood Value
Assessment Scenario’s Match? projects
proposition
From mega The chance What is the Different How big is the Which new Which projects
trends (10-15 whether a Business Scenario’s will gap between value do we need to
yrs) to a trend is going Impact if lead to each scenario propositions build the
focus on to occur or not trends occur significant and the do we need to chosen new
specific for the better insights current survive these value
Industry organization? and therefore Strategy and scenario ? propositions?
trends (scenario’s) to better Business
decisions! Model?
3

4. ... Which is outlined in the following conceptual model
Impact
Consumer Clients in Conceptual Model
Trends current
Value Chain
New Applications?
Match
Business with
Mega Industrial Likelihood Scenario Fit with projects
Impact current New Products?
Trends Trends (% chance) Building in I-Portfolio?
Organization Business
Model? New
Business Model?
Impact
Technology
Potential
Trends
New Clients
4

5. To provide insight to our clients regarding their new business
development and planning, we perform the following steps
Develop insights
in new business
development &
planning
3. New
2. Strategic
1. Innovation business
Scenario
Radar Screen development
Thinking
& planning
1.1 Identify 1.2 1.3 Impact of 3.3 Identify
3.2 Analyze
trends on Determine trends on gaps and
possible value
relevant likelihood of organization’s opportunities
propositions
levels trends business in I-Portfolio
2.3 Estimate 2.4 Examine
2.1
2.2 Build impact on match with
Determine
scenario’s organization organization’s
uncertainties
in scenario’s capabilities
5

6. Koen Klokgieters| Capgemini NL Daan Giesen | Capgemini NL
Vice President Business Innovation Business Innovation Consultant
Consulting
daan.giesen@capgemini.com
Koen.klokgieters@capgemini.com
M +31 6 27159293
www.koenklokgieters-english.blogspot.com
M: +31 (0) 6 27159293