The document provides tips for starting and maintaining a successful business blog. It recommends finding a unique topic, driving traffic through search engine optimization, social media promotion, and linking to other relevant blogs. Maintaining regular new content is key to keeping readers engaged. Over time, blogs can be monetized through advertisements and converting loyal readers into paying customers. With dedication to posting quality content and promoting the blog, it can become a valuable online presence and business asset.

1. Blogging for BusinessAndy Kleist

2. Intro to BloggingWhat is a blog?

3. A blog is a website categorized by regular individual entries or comments, description of events, or other material.

4. Why blog?

5. To share ideas, promote your business, or to just stand out from others in the social marketing world.Finding a blog topicFinding a topic is one of the most important decisions when creating a new blog. Here are a few tips given to me by Clay Travis (www.claytravis.net) and Drew Magary (www.kissingsuzykolber.com)Your topic should be different from current blogs(avoid well-worn topics)Find an appropriate scope (especially for news blogs)

6. Driving Traffic to your SiteSo you’ve created a blog with a solid topic that you can regularly produce material for. Now how do you bring people to your website?

7. Word of Mouth will be extremely important early on, so make sure to spread news of your blogs existence to online groups of people who might be interested.

8. Linking and being linked by other similar websites (this relationship with other blogs is often built before your blog)

9. Advertising with Google (more on this later)Search Engine Optimization (SEO)SEO can help you target your audience through the use of keywords or key phrases.

10. Using longer key phrases will increase your chance of hits on Google or Yahoo!Registering “Prime” DomainsLocation, location, location

11. Once you have started a blog and have some traffic to your website, you may want to take it to the next level and purchase a domain.

12. Keep it simple, short, and easy to remember

13. Domains can be a cheap way to increase traffic over timeLinking and being Linked toDeveloping relationships with similar blogs and bloggers can pay dividends.Being linked from an established blog is essentially an endorsement of your site and your writing.

14. This can increase the amount of interested users viewing your blog immensely.Maintaining ReadershipLike Newspapers, blogs need to publish new content often to keep readers coming back

15. The most important thing to do is update every few days no matter what!