Crowdsourcing involves outsourcing tasks traditionally performed by employees to a large, online group. This article discusses how some brands are using crowdsourcing for marketing purposes in three ways: 1) outsourcing brand promotion to enthusiastic customers, 2) curating user-generated content, and 3) outsourcing innovation ideas to solve research problems. Examples include P&G promoting brands through customer forums and InnoCentive tapping crowds to source scientific solutions. When managed well, crowdsourcing can provide marketing benefits like increased sales and reduced costs.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
The Publisher’s Guide to eCommerce: Case StudiesDamian Radcliffe
The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams.
Facing an "extinction event," as the current crisis has been called, may encourage publishers
to look again at eCommerce and its potential.
In doing this, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences; and which play to their strengths. Audience data and insights, coupled with trust and name recognition, are valuable commodities which can be harnessed to support eCommerce activities.
Historically, as BuzzFeed CEO Jonah Peretti noted at the start of 2020, media companies have not done a good job of this. “….A longstanding problem in the media industry where content creators provide the inspiration to buy a new product, go on a vacation, or watch a new show–but don’t capture much of the economic value created," he argued. "This is sometimes referred to as the “attribution problem,” where Google and other middlemen end up capturing value they didn’t create. We see a real opportunity for us to reclaim some of that profit.”
Peretti, as this new report shows, is not alone in this optimism. If publishers can further understand, and anticipate, the user journey - including the role of content as a driver for purchase decisions - then this remains a firm foundation on which eCommerce products and properties can be built.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
The Publisher’s Guide to eCommerce: Case StudiesDamian Radcliffe
The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams.
Facing an "extinction event," as the current crisis has been called, may encourage publishers
to look again at eCommerce and its potential.
In doing this, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences; and which play to their strengths. Audience data and insights, coupled with trust and name recognition, are valuable commodities which can be harnessed to support eCommerce activities.
Historically, as BuzzFeed CEO Jonah Peretti noted at the start of 2020, media companies have not done a good job of this. “….A longstanding problem in the media industry where content creators provide the inspiration to buy a new product, go on a vacation, or watch a new show–but don’t capture much of the economic value created," he argued. "This is sometimes referred to as the “attribution problem,” where Google and other middlemen end up capturing value they didn’t create. We see a real opportunity for us to reclaim some of that profit.”
Peretti, as this new report shows, is not alone in this optimism. If publishers can further understand, and anticipate, the user journey - including the role of content as a driver for purchase decisions - then this remains a firm foundation on which eCommerce products and properties can be built.
The November edition of the DERT (Digital Entertainment, Rights & Technology) team’s trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Having come across Next Galaxy and its amazing technology through my work with 50/50 Global Muzik I felt a calling to be an ambassador for the ‘age of innovation’. This breakthrough will lead to a major change in the way we interact with technology and the world around us, it far exceeds anything we have ever done before.
Draft documents and proposal originally sent via email on 11/06/14.
Competition in business is of the old paradigm, we have come to a point in human evolution where we need to lay down our swords and work together to co-create a future that we can all be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a new world that
represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of the future will align together for a shared purpose or common goal that benefits humanity.The key driving force that aligns both Next Galaxy Corp and Virgin is innovation, it is crucial that we continue to challenge the status quo so that we can shape and mould the world
around us for the benefit of all. Next Galaxy Corp brings community and commerce together, as a collective of partners we can merge the traditions of the present with the unlimited possibilities of the future. We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Dachis Group
This webinar takes a data-driven look at the social marketing impact of the Red Bull Stratos campaign.
The Red Bull Stratos space jump on October 14, 2012 was a breathtaking spectacle and scientific achievement witnessed by millions. It was also a remarkable brand marketing phenomenon, and one of the clearest examples we’ve seen of the new wave of advocacy-driven social marketing that we call Engagement@Scale.
You'll learn:
• the core campaign metrics, including: number of consumer actions, audience size, new subscribers
• the type and tone of conversations and content shared
• the scope of leveraged impressions and consumer generated messages
Dachis Group speakers include: Brian Kotlyar (@bkotlyar)
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Presentation given during the 2012 DC APA Fall Conference at Catholic University in Washington, DC. regarding the disruptive innovation that crowdsourcing and crowdfunding may provide to the urban planning and real estate development industries by providing supportive, effective community engagement.
A very basic presentation giving examples of crowdsourcing platforms and uses. Created in conjunction with the book "The Complete Idiot's Guide to Crowdsourcing."
lukas ritzel slides on crowdsoucing, the crowds getting active in business, tribes, from globalization to outsourcing to crowdsourcing for the enterprise
The November edition of the DERT (Digital Entertainment, Rights & Technology) team’s trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Having come across Next Galaxy and its amazing technology through my work with 50/50 Global Muzik I felt a calling to be an ambassador for the ‘age of innovation’. This breakthrough will lead to a major change in the way we interact with technology and the world around us, it far exceeds anything we have ever done before.
Draft documents and proposal originally sent via email on 11/06/14.
Competition in business is of the old paradigm, we have come to a point in human evolution where we need to lay down our swords and work together to co-create a future that we can all be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a new world that
represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of the future will align together for a shared purpose or common goal that benefits humanity.The key driving force that aligns both Next Galaxy Corp and Virgin is innovation, it is crucial that we continue to challenge the status quo so that we can shape and mould the world
around us for the benefit of all. Next Galaxy Corp brings community and commerce together, as a collective of partners we can merge the traditions of the present with the unlimited possibilities of the future. We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Dachis Group
This webinar takes a data-driven look at the social marketing impact of the Red Bull Stratos campaign.
The Red Bull Stratos space jump on October 14, 2012 was a breathtaking spectacle and scientific achievement witnessed by millions. It was also a remarkable brand marketing phenomenon, and one of the clearest examples we’ve seen of the new wave of advocacy-driven social marketing that we call Engagement@Scale.
You'll learn:
• the core campaign metrics, including: number of consumer actions, audience size, new subscribers
• the type and tone of conversations and content shared
• the scope of leveraged impressions and consumer generated messages
Dachis Group speakers include: Brian Kotlyar (@bkotlyar)
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Presentation given during the 2012 DC APA Fall Conference at Catholic University in Washington, DC. regarding the disruptive innovation that crowdsourcing and crowdfunding may provide to the urban planning and real estate development industries by providing supportive, effective community engagement.
A very basic presentation giving examples of crowdsourcing platforms and uses. Created in conjunction with the book "The Complete Idiot's Guide to Crowdsourcing."
lukas ritzel slides on crowdsoucing, the crowds getting active in business, tribes, from globalization to outsourcing to crowdsourcing for the enterprise
Exploring opportunities of social media in Marketing and EducationSander Janssens
Presentation exploring opportunities of social media in Marketing and Education with examples of social media developments and use in marketing.research, product development and communication.
Presented during a study conference at the school of business and economics Windesheim university of applied science
Digital marketing by_Srikanth Rayaprolu Nitin Bhosle
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...RankSol
Don't know about Guerrilla Advertising, Gorilla Online Marketing, guerrilla online marketing or about guerrilla marketing strategies ? Don't worry we will take of your companies gorilla online marketing and will take your business to the next step. Order our gorilla online marketing packages and get listed in more than 100+ listings in your state or country
Open Innovation: The Open Secret in MarketingFrank Jurden
Open innovation in one form or another is here to stay. Breakthrough insights are evermore critical, increasingly expensive, and harder to find. The companies that win will be the ones that are able to do more, faster, and with less.
The power of the crowd is the future. As marketers, our organizations rely on us to have our fingers on the pulse of what consumers want so that we can ensure our organizations thrive.
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Paul Marsden
The original 2013 Google Deck that evolved into Google's Digital Wellbeing initiative in 2018 (including Android 9 (Pie)) by Tristan Harris - who went on to lead humanetech.com.
Great technology should improve life, not distract from it
Uberfy or Die! - This is what the future of insurance looks like...Paul Marsden
A short presentation presenting a disruptive insurance concept built on the on-demand Uber model. Presented at Accenture sponsored Innovation & Disruption 2016 event London
A vision for the future of advertising - from IAB Engage, making the case that no amount of introspective naval gazing or technology will mend the two fundamentally broken relationships in advertising - brand-audience relationship and agency-client relationships. Instead of self-absorbed internal introspection, the advertising industry need to look outside its and learn from the big success stories in digital disruption. Specifically, we can learn three key lessons about the future of advertising from the rise of Uber and it's on-demand mobile service.
A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
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Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
1. Crowdsourcing /
This article appeared in Contagous issue Eighteen.
Contagous is an intelligence resource for the
global marketing communiy focusing on
non-tradiional media and emergng technologes
www.contagiousmagazine.com
For more information please contac Harry Gayner on
+44 (0) 20 7575 1822 or harry@contagiousmagazine.com
2. opinion / crowdsourcing /
Crowdsourcing: Your Recession-Proof Marketing
Strategy? / As marketers come under pressure
to do more wih less, a number of brands are
turning to crowdsourcing to help boos marketing
efeciveness. This might jus be the srategy to lead
your brand out of recession / By Paul Marsden /
H ere’s how crowdsourcing works. You take a
task once performed by employees or contractors,
and you outsource it online to a distributed crowd of
experts or enthusiasts through an open-call invitation to
participate. For example, NASA outsources the task of
measuring craters on images of Mars to a virtual crowd
of online astronomy enthusiasts who work for free in
return for the association with NASA. NASA’s crowd
of volunteer ‘clickworkers’, as the space agency calls
them, complete tasks just as accurately as employees
or contractors, but do so 10 times as fast (because of
the sheer number of them), and they do it for free.
The buzzword ‘crowdsourcing’ may be relatively
new, coined by Wired magazine journalist and author
Jeff Howe in 2006, but the concept dates back to the
18th century. In the 1800s, early editions of The Oxford
English Dictionary were crowdsourced by volunteer
contributors sending in definitions on paper slips. A
century earlier, in 1715, the British government ran an
open contest (the Longitude Prize) to source a decent
maritime navigation solution, won by a clockmaker
called John Harrison. More recently, governments and
industry alike have embraced crowdsourcing through
open prize contests such as the X-Prize (backed by
BT) – designed to stimulate innovation, particularly in
the fields of environment, science and technology.
WALKERS CRISPS / DO US A FLAVOUR /
Crowdsourced marketing
Firstly, marketers can outsource the promotion of their
brands to volunteer brand enthusiasts. For example, P&G uses vocalpoint.com, a nationwide
virtual crowd of 240,000 female consumers in the US
Crowdsourcing rocket science is one thing, but can
to promote its own and partner brands. The Vocalpoint
we crowdsource complex tasks, like marketing? Well, if
crowd gets to hear about and try new products before
we take the learning from the world’s biggest marketer,
the masses – and if it likes what it sees, it tells others,
Procter & Gamble, then yes we can. And we can do it
if it doesn’t, it tells P&G. It’s a simple mechanism, and
in three ways.
according to Steve Knox, who heads up Vocalpoint,
3. contagious 24 / 25
LEGO / MINDSTORMS /
a very cost-efficient and effective marketing vehicle – Winning contestants receive a cash prize of $3,000
recently doubling trial rates across the US, for instance, (€2,340) upwards for their campaign idea and contest
of a new line of Venus Breeze razors. sponsors – ranging from Mercedes Benz to Sony, MTV
Crowd-powered marketing has given rise to a number and lastminute.com – get smart campaign ideas fast
of rent-a-crowd marketing outfits such as Bzzagent in the and cost-effectively with a license to implement.
US and UK, TRND in Germany, and Buzzador across Eyeka.com is a similar contest site for crowdsourcing
Scandinavia. All use a variation on a simple but effective advertising content, but with a focus on production.
free-stuff-for-feedback model to drive word of mouth Eyeka.com offers clients – L’Oreal, Canon, Vodafone,
promotion for brands. Dave Balter, CEO of Bzzagent. and Vivendi to name but a few – the opportunity to tap
com, is careful to point out that his crowdsourcing the creative talents of a virtual crowd of 15,000+ semi-
solution only works because it sources and directs pros from the fields of videography, photography and
honest opinion; his crowd of 500,000+ Bzzagents only graphic design.
talk positively about products they like. But when they In a world where brands want to embrace and be seen
do, results are impressive – a recent carefully validated to embrace participatory media, but are wary of quality
test of the crowd-powered promotion of Philips electric control and the risk of ‘crowdslapping’ (where the unruly
toothbrushes directly boosted sales by 40,000 units. crowd bites back and instead of producing promotional
content subverts it into anti-brand propaganda, as
The second crowdsourcing opportunity for marketers
was the case for a 2006 Chevrolet Tahoe campaign)
is to outsource content creation to the crowd.
carefully managed crowdsourcing contests with gated
Rather than pay agencies to create content, brands can creative communities such as OpenAd and Eyeka
reduce costs and often increase marketing effectiveness provide a safe managed solution for harnessing user-
by curating user content. P&G, for example, promotes generated content.
its Always and Tampax brands through BeingGirl.com,
The third crowdsourcing opportunity for marketers
a discretely branded forum-based Q&A site for teen
is to outsource innovation ideas and solutions to the
girls, by teen girls. P&G has found BeingGirl to be
crowd.
four times as effective as comparably priced television
advertising. Hyatt Hotels employs a similar approach to For example, though InnoCentive.com, P&G taps into
power its Yatt’it site, a virtual concierge for hotel guests a global crowd of 140,000+ freelance scientists and
comprising tips, ratings and reviews volunteered by engineers from 170 countries to source solutions to
other guests. Likewise, Honda curates crowd content R&D conundrums. This time it’s Pop Idol for scientists
to populate its InterNavi GPS system, aggregating – contestants to find the best solution – and win a
drivers’ ratings, reviews and tips on travel services prize from $10,000 to $100,000 (€8,000-€80,000).
and destinations. It’s Zagat for the GPS generation. A solution for getting red wine stains out of shirts?
Similarly, beer brand San Miguel curates rather than Check. A new solar-powered torch concept? Check.
creates content for its promotional events by handing Washing up liquid that changes dishwater colour at
over the creative keys to the celebrity DJs and artists the right concentration? Check. Geek heaven. Through
it invites to run them. Event quality is assured, as is InnoCentive and other innovation platforms such as Yet2.
attendance because artists leverage their valuable com and pgconnectdevelop.com, P&G now outsources
social networks. over 50% of its innovation needs to the crowd.
Some brands are taking the outsourcing of content Other notable examples of outsourcing innovation
creation a step further and crowdsourcing advertising solutions include the Goldcorp Challenge and the
content. We’re not talking about promotional stunts here, Netflix Prize. Goldcorp Mining Company solved the
where the contest rather than the content is the hero (e.g. vexing problem of where to find gold on its land in Red
the high profile Doritos home-made crashthesuperbowl. Lake, Ontario by engaging a crowd of 1,400 virtual
com ad campaigns), but genuine attempts to source gold prospectors in a crowdsourcing contest and
advertising content by outsourcing the creative task offering $575,000 in prize money for identifying the site
to distributed crowd of experts. For example, OpenAd. where the most gold would be found. By downloading
net is a platform that allows advertising buyers and and analyzing 400MB of geological data, contestants
agencies to tap into a distributed network of 12,000+ identified $3bn of gold deposits for Goldcorp. In a similar
creatives from 125 countries. Think of it as Pop Idol for vein, video rental company Netflix has been running a
creatives – a contest-based crowdsourcing platform crowdsourcing contest since 2006, offering $1m to
where contestants pitch their best ideas to crack tough anyone who can come up with a successful solution for
advertising briefs posted by contest-sponsoring brands. improving by 10% the accuracy of recommendations
4. opinion / crowdsourcing /
MOUNTAIN DEW / DEWMOCRACY /
IBM / INNOVATION JAM /
made by its ‘Cinematch’ movie recommendation service.
As of early 2009, the latest contestants are within a
whisper of winning the prize, with the leading entry
improving Cinematch by 9.63%.
Other brands are running ‘softer’ crowdsourced
innovation initiatives. For example, Starbucks, Dell, Asus
(with Intel), Google, and even the White House run
online open suggestion boards to capture ideas for how
to improve. Using a familiar Digg.com styled social news
interface, participants are invited to post and tag their
own ideas, or vote or comment on others. In principle, MUJI / DESIGN AWARD /
the real time voting and tagging allows the best ideas
to bubble to the top, ready to be implemented. Back-lit
keyboards, iced coffee made from coffee ice, and open Getting started with crowdsourcing
government coming to a town near you. Other brands Whether you’re crowdsourcing promotional activity,
have taken more of an online community approach, content or ideas, here’s a quick set of generally
either through open communities such as those run by applicable guidelines for getting started – sourced
Local Motors, Ecars_now! or Caterham Cars Project for this article in early 2009 from businesses that
Splitwheel, or through closed innovation communities crowdsource (see below for acknowledgements).
such those run by LEGO, Philips and Intuit. Finally,
1 / Start Small: Recruit internal champions and nurture
a number of brands have opted for an online prize
small crowdsourcing experiments first. Crowdsourcing
contest approach to crowdsourcing new ideas – such
veteran and Intuit co-founder Scott Cook suggests
as Walkers Crisps (Do Us a Flavour) and Mountain
seeking organisational buy-in only after you’ve had
Dew (Dewmocracy).
some success. Otherwise, the countercultural jump of
Whilst cynics dismiss these as marketing stunts, crowdsourcing may be too big for many brands
big brands are putting serious money behind them.
2 / Remember the 90:9:1 Rule: Temper participation
IBM, on the back of a global ‘ideajam’ – an online
level expectations; only up to 1% of any online community
brainstorming challenge involving 150,000 participants
ever contributes actively to anything. 9% may deign to
from 104 countries – is funding 10 new businesses
vote, rate or comment, whilst the overwhelming 90%
to the tune of $100m. In Japan, lifestyle brand Muji
only ever consume content.
has launched a number of product innovation ideas
from crowdsourcing design contests – from innovative 3 / Get the Motivational Mix Right: Participation in
shelving solutions to space-saving beanbag sofas, crowdsourcing is motivated by a number of factors but
washing-up powder and portable lamps. Site visitors they boil down to the 4Fs – Fame, Fortune, Fun and
get to vote on submitted designs, and can even Fulfilment. Good crowdsourcing initiatives should offer
pre-order entries should they win. Only top scoring participants a mix of all four Fs.
entries with a minimum number of pre-orders are put 4 / Deal with Sturgeon’s Law: A complex law to
into production. What’s particularly interesting is that understand, science fiction writer Theodore Sturgeon’s
Muji’s crowdsourced innovations typically outperform maxim is that ‘90% of everything is crap’ – and it applies
category averages in terms of sales. For example, the to crowdsourcing contributions. So you’ll need a system
beanbag sofa generated ¥1.3bn (€11.08m) vs. ¥24m in place, like user voting, to filter out the rubbish.
(€205,000) for the category average.
5. contagious 26 / 27
5 / Harness Joy’s Law: The counterpoint to Sturgeon’s
Law, ‘No matter who you are, most of the smartest
people work for someone else,’ attributed to Sun
Microsystems co-founder Bill Joy. The key to smart
crowdsourcing is to identify and coalesce expert talent
pools that lie outside your company.
6 / KISS: Keep it Simple, Stupid: Crowdsourcing
only works when the task is simple for contributors.
Lengthy forms, obtuse IT and arduous tasks are crowd
dispersers. 1-click participation should be your goal.
7 / Community Rules: Community is the social glue of
crowdsourcing, so allow contributors to connect with
each other, as well as with the sponsoring brand. Where THREADLESS /
possible, build on existing communities rather than build
new communities, and keep the focus on communities
but by spotting and commercialising creative work. The
of practice (based on what people do rather than what
added value the brand offers is the quality assurance
they think (designers, creatives, coaches etc))
of a curated marketplace linking creative talent to
8 / Manage the Process: Crowdsourcing initiatives the market. Sound fanciful? Well three successful
need to be actively managed. Starbucks has a team of brands are pioneering this vision of Open Marketing
48 specially trained employees who act as discussion right now; hipster t-shirt brand Threadless, B2B stock
hosts, encouraging participation and feeding back photography brand iStockphoto, and Apple – through
on ideas. Jeff Bruzzo who heads up Starbuck’s its game changing software Application Store. All three
crowdsourcing initiative says: ‘These are the people brands have evolved into effective crowdsourcing
at a dinner party who make sure everyone is having a platforms that link creative talent with customers,
good time.’ making money by spotting and commercialising the
9 / Get Legal Involved: Crowdsourcing often involves work of talented graphic designers, photographers or
the transfer of some kind of an intellectual property, software designers respectively. So whilst the future of
which is not a problem in itself, but you’ll need a cast marketing may or may not be crowdsourced, I’ll leave
iron ‘terms and conditions’ clause for contributors you with a simple recommendation – take a look at
10 / Promote the Platform: Whether you’re using a these three brands and ask yourself: ‘If my brand was
crowdsourcing community or contest, you’ll need to a platform linking creative talent with customers, what
enthusiastically attract contributors. Promote your would it do?’ You might just be looking into the future
initiative with online banner advertising, Google ads, of your brand.
and email campaigns, and even traditional media
advertising and PR
Paul Marsden is a market researcher, author and
Conclusion: crowdsourcing brand futures speaker. He runs clickadvisor.com, a listings site for
crowdsourcing initiatives.
Taking marketing tasks once performed by employees
http://delicious.com/contagiousmagazine
or contractors – promotion, content creation and
ideation – and outsourcing them online to distributed
Thanks to the following experts who participated
crowds of experts or enthusiasts is a radical strategy for
in a crowdsourcing exercise in January 2009 to
leading brands out of recession. Crowdsourcing has
generate insights for this article. Dave Balter, CEO,
its problems and critics, but for a number of brands, it
Bzzagent; Simon Guild, director, Eyeka / ex-CEO
is proving to be an effective solution for doing smarter
MTV Europe; Jeffrey Kalmikoff, chief creative officer,
marketing faster and more cost-effectively.
Threadless; Victoria Kartashova, Syzygy; Steve Knox,
But crowdsourcing is more than just an effective CEO Vocalpoint; Martin Oetting, head of research,
marketing strategy; it also represents a future-proof TRND; Mary Ralles, External Relations, P&G Connect
vision for marketing itself – where marketing does its + Develop; Katarina Skoberne, MD and co-founder
solving-peoples-problems-at-a-profit job by becoming OpenAd.net; Dwayne Spradlin, CEO, InnoCentive and
an open platform linking creative talent with customers. Kelly Thompson, COO, iStockphoto. Any errors are
In this future world of what could be called ‘Open the exclusively those of the author as are the views
Marketing’ brands make money not by inventing stuff, presented.