How anyone can run an internal ideas workshop
•
0 likes•43 views
Discover 5 Simple Steps To Run Your Own Internal Marketing Ideas Workshop. You'll find that the best ideas always come from the quietest people in the room. This workshop will not only generate ideas from the people within your own business - who know it best - but also from people who don't always speak up. It's also a lot of fun and can be done in 1-2 hours and will create SO MANY possible ideas for you.
Report
Share
Report
Share
Download to read offline
Recommended
Mentor your ass off
This document provides guidance for mentors at a startup weekend event. It explains that mentors should help teams work through a process of identifying problems, hypothesizing solutions, discovering customer needs, and iterating based on feedback. Mentors are assigned to teams to ask questions that move the teams toward judging criteria in customer validation, business model, and execution. The questions focus on problem definition, solution testing, market research, prototype building, and customer validation. Mentors should track team progress and be available to multiple teams. Presentation workshops are also recommended to help teams prepare for the final judging.
What Next, When you Hit a ____
Build.Brand.Marketing by Denise Zonca shares a tip when you hit a ____ how to diagnose what's going on to get your business or marketing to the next step
Ten business success principles slides
The document provides advice for entrepreneurs on overcoming mental roadblocks and mistakes to achieve success. It recommends having a growth mindset of "I have not done that yet" instead of "I cannot do something". Mistakes should be viewed as opportunities to learn and strengthen weak areas. Any problem can be solved by thinking outside the box. Goals and deadlines should be set to accomplish milestones. Don't try to do everything alone, leverage others' strengths. Feedback and problems indicate what customers want - listen, learn, and provide solutions. Connect with successful people in the industry to learn from them. Daily action is key to building a business.
New Short Courses
The document discusses various sales training programs offered by the Ultimate Sales Academy. It describes 4 new short courses on essential sales skills, 30 second speeches, effectively presenting products and services, and add-on sales. Testimonials from past participants highlight improved confidence, skills, and bottom-line business results from the training. The Academy focuses on teaching selling as a profession through skills development and role-playing exercises.
What Every Entrepreneur Should do
You are new in the business. Learn the things that you should do as an aspiring entrepreneur with these hacks.
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
#entrepreneuralhacks
My 3 min pitch pack
This document outlines a business proposal, beginning with introducing the person or company presenting the proposal and where they are based. It then describes the business problem or idea in bullet points, keeping it simple. The proposal discusses the solution to the problem and how the business model would make money, such as through marketing and sales. It provides an overview of potential financials and lays out a future action plan, including what has been done so far, next steps, required funding, and needed personnel.
SELLING INBOUND: TRANSFORM YOUR REP'S INBOUND SELLING SKILLS [INBOUND 2014]
In this session you will learn effective strategies and tactics you can use right away to train your sales team on how to sell from an inbound point of view. We will discuss the various approaches we use here at HubSpot to train our sales team to be successful inbound sellers.
Design thinking
Products that delight or exceed customer expectations are well positioned to succeed in the market place. Adherence to some “design thinking” principles below help Product Managers define and build successful products. With a good grasp of the customer problem, follow the steps outlined below.
Recommended
Mentor your ass off
This document provides guidance for mentors at a startup weekend event. It explains that mentors should help teams work through a process of identifying problems, hypothesizing solutions, discovering customer needs, and iterating based on feedback. Mentors are assigned to teams to ask questions that move the teams toward judging criteria in customer validation, business model, and execution. The questions focus on problem definition, solution testing, market research, prototype building, and customer validation. Mentors should track team progress and be available to multiple teams. Presentation workshops are also recommended to help teams prepare for the final judging.
What Next, When you Hit a ____
Build.Brand.Marketing by Denise Zonca shares a tip when you hit a ____ how to diagnose what's going on to get your business or marketing to the next step
Ten business success principles slides
The document provides advice for entrepreneurs on overcoming mental roadblocks and mistakes to achieve success. It recommends having a growth mindset of "I have not done that yet" instead of "I cannot do something". Mistakes should be viewed as opportunities to learn and strengthen weak areas. Any problem can be solved by thinking outside the box. Goals and deadlines should be set to accomplish milestones. Don't try to do everything alone, leverage others' strengths. Feedback and problems indicate what customers want - listen, learn, and provide solutions. Connect with successful people in the industry to learn from them. Daily action is key to building a business.
New Short Courses
The document discusses various sales training programs offered by the Ultimate Sales Academy. It describes 4 new short courses on essential sales skills, 30 second speeches, effectively presenting products and services, and add-on sales. Testimonials from past participants highlight improved confidence, skills, and bottom-line business results from the training. The Academy focuses on teaching selling as a profession through skills development and role-playing exercises.
What Every Entrepreneur Should do
You are new in the business. Learn the things that you should do as an aspiring entrepreneur with these hacks.
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
#entrepreneuralhacks
My 3 min pitch pack
This document outlines a business proposal, beginning with introducing the person or company presenting the proposal and where they are based. It then describes the business problem or idea in bullet points, keeping it simple. The proposal discusses the solution to the problem and how the business model would make money, such as through marketing and sales. It provides an overview of potential financials and lays out a future action plan, including what has been done so far, next steps, required funding, and needed personnel.
SELLING INBOUND: TRANSFORM YOUR REP'S INBOUND SELLING SKILLS [INBOUND 2014]
In this session you will learn effective strategies and tactics you can use right away to train your sales team on how to sell from an inbound point of view. We will discuss the various approaches we use here at HubSpot to train our sales team to be successful inbound sellers.
Design thinking
Products that delight or exceed customer expectations are well positioned to succeed in the market place. Adherence to some “design thinking” principles below help Product Managers define and build successful products. With a good grasp of the customer problem, follow the steps outlined below.
Chapter 1: Defining The Sales Process
This document defines the typical sales process as consisting of 7 stages: prospecting, preparation, approach, presentation, handling objections, closing, and follow up. It provides details on each stage, such as that prospecting involves finding potential customers and qualifying whether they need the product/service. The preparation stage involves researching the market and customizing a sales presentation. The approach stage is making initial contact, which could be in-person, by phone, or with a gift. The presentation involves demonstrating how the product meets customer needs. Handling objections and closing involve dealing with concerns and getting a decision to purchase. Follow up maintains relationships for repeat business.
Starting your Small Business Course overview
This document describes a series of five workshops to help people understand the basics of starting a business. The workshops cover assessing business ideas, marketing, business financials, and funding. They provide an overview of skills needed for starting a business, how to research and plan a business concept and marketing plan, how to create financial projections, and learn about funding sources. The workshops are free and also include one-on-one mentoring to help attendees understand if starting a business is right for them and give them the tools to decide whether or not to launch a small business.
Five tips to teen entrepreneur success
These are five basic tips for teen entrepreneur success, but they are critical to getting started in the right direction. These tips can apply to any teen business or any other entrepreneurial business. Look at your teen business idea and see how you can use these tips to be successful.
Pitch deck for investors
This document provides an outline for pitching a business or organization to potential investors or stakeholders. It includes sections to describe the problem being addressed, the unique solution being offered, business model, competition, marketing plan, financial projections, team, funding ask, and optional backup slides. The overall goal is to tell a compelling story about the organization, clearly explain how it solves an important problem, and convince investors to provide funding to support the proposed solution and business model.
Learn to design a sales process by reverse engineering SV.CO
This document discusses learning sales process design through reverse engineering. It instructs the reader to imagine themselves running SV.CO and designing their sales process to find customers. By going through this thought exercise, the reader can learn an "abstract pattern" of thinking from the customer's perspective. Once mastered, this pattern can be applied to designing a sales process for one's own company or product. The document emphasizes that truly understanding comes from practicing and applying concepts, not just passively learning about them.
Sales pitch
In selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
Advice To Help Make Your Online Business A Hit
This document provides advice for starting a successful online business. It recommends having a dedicated home office space with necessary supplies. It also suggests offering lessons in areas of expertise or providing incentives for customer referrals to build word-of-mouth marketing. A well-thought out business plan with goals, strategies, and resource requirements is also advised. Proper calculation of startup costs and pricing products to avoid losses over the long run are additionally highlighted.
Business proposal writing tips and techniques
Being in any kind of business in today’s world means facing fierce competition, preparing aggressive marketing strategies and building strong links for better opportunities in the industry.
Owning Your Own Business Part II
How to build your own successful business
Ongoing residual income (passive income)
Time freedom with financial freedom
Shopping Annuity
Be an entrepreneur
Work from home
Own a proven franchise business with low cost and low risk
Rich dad, poor dad
Simplify Your Marketing: Create More Leads and Income By Doing Less
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact!
At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them.
About Mary Cravets
With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth.
Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.
Sales prospect pitch
The document outlines a 10 slide sales pitch that describes the customer pain being alleviated, explains how the solution alleviates this pain without being too technical, ensures the audience understands the sales model, describes the technology in a non-technical way, includes a demo to show not just tell, provides a competitive analysis addressing problems with competitors' solutions, describes the management team and board, and ends with a call to action for the next step.
5 ways to close business
This document outlines 5 strategies for closing business deals from the company DXSTRA. The strategies are: 1) Be in regular contact with customers face-to-face or virtually, 2) Have a clear plan and strategy for each customer meeting, 3) Ask questions to understand the customer's business and goals, 4) Create value by offering help and showing how you can partner for their success, and 5) directly ask for the business deal while being prepared to get a "yes" or "no" answer.
Selling skill 2
The document discusses various sales techniques and strategies. It begins by defining sales as a process of exchange that benefits both the buyer and seller. It then outlines several specific sales methods: SPIN selling which focuses on asking the right questions; SNAP selling which influences customers positively; the Challenger sale which challenges a customer's thinking; and the Sandler sale method which shows technical, financial, and personal impact. It also discusses consultative or solution selling which is a six step process centered around meeting, listening, studying, teaching, solving, and closing. The document emphasizes that different techniques may be more effective depending on the situation and goals.
Pitch method : SIMAC or persuasive selling format
SIMAC is a pitching method that has proven very successful in commercial and business contexts. The method helps you create a pitch that contains five successive steps :
1- Summarize your Situation;
2- State your Idea;
3- Explain the Mechanism of your idea, how it works;
4- List the Advantages of your idea, its key benefits;
5- Conclude your pitch and define clear next steps.
Participating in a meeting
CORPORATE ENGLISH TRAINING
Solusi In-House Training Bahasa Inggris untuk Perusahaan di Jabodetabek.
lesson 1 - meeting in english
https://englishcoachjakarta.com/kursus-bahasa-inggris-karyawan
Sales presentation system ppt
The document discusses common frustrations with outdated, ineffective, and inconsistent sales materials. It introduces the Sales Presentation System from Hammock Inc. that helps clients create effective systems to control their sales messaging through all stages of the process from initial presentation through follow up. The system includes customizable slide decks, print, digital and interactive follow up materials, as well as storage, versioning, and distribution solutions to ensure the client's sales message is experienced as intended throughout the process.
A Few Tips for Your Investor Pitch
Dr. Tony Ratliff provides 8 tips for entrepreneurs pitching their ideas to investors:
1. Explain the problem being solved and why the solution is important to customers in a few words.
2. Describe how the business will grow and scale, not just the product.
3. Highlight the team's expertise and passion for the opportunity rather than just listing past jobs.
4. Explain the marketing plan for getting the product into customers' hands.
5. Describe the "secret sauce" or competitive advantage over the 25 other similar solutions.
6. Provide a demo or sample of the simple, problem-solving product for investors to experience.
7. A
Find The Journey To Network Marketing Success With These Tips
This document provides tips for finding success in network marketing. It recommends setting specific and well-defined long-term goals while also reevaluating short-term plans. Conducting a monthly budget and sticking to it is important for strategic planning and profitability. Developing an email list to regularly communicate with clients is also key. Outsourcing non-essential tasks can free up time while still providing guidance. Overall, imitating successful distributors' techniques and focusing on customer satisfaction are emphasized as factors for achieving network marketing goals.
M102 pt 01_the_action_agenda_summary
The document outlines a 6-stage process for using an action agenda to structure sales meetings. The stages are: 1) open with background, 2) gather current situation, 3) present possible solutions, 4) adjust anything else, 5) conclude with next meeting date or way forward, and 6) follow the action plan. Using an agenda helps the salesperson stay in control of the meeting, increase conversions and referrals, and ensures all key topics are covered. The agenda is tailored to each client's specific situation and needs.
What does it take to become a successful sales person!
To become a successful salesperson requires strong communication skills, product knowledge, and the ability to listen. Salespeople must be able to let their personality shine through in conversations, explain products in detail, and understand customers' needs. They also need good time management to avoid wasting efforts on unpromising deals. Building rapport over the phone takes work to connect with busy prospects. A career in sales offers daily challenges, opportunities to develop confidence and skills, and rewards for those who can consistently convince customers.
10 Steps to build Awesome Business Ideas
This document provides a 10-step guide for developing business ideas that stand out and will be selected by managers. The steps include defining a customer segment and problem, conducting interviews to validate the problem, brainstorming multiple solutions, understanding competition, creating a prototype, gathering feedback on the prototype from customers, and estimating the potential market size. The overall guide encourages validating problems with customers, developing tangible prototypes, and using metrics to communicate the potential of an idea.
Start up mauritius journey
This document outlines the steps for a one month entrepreneurship journey. It begins with team formation, where individuals decide whether to lead or join a business team. They then develop a social impact model and vision for their business. Teams test their value and growth hypotheses through customer feedback. With positive feedback, they create an MVP product to gather customer behavior data. After collecting data over multiple batches, teams determine whether to persevere with their original idea or pivot to a new business concept based on their learnings.
More Related Content
What's hot
Chapter 1: Defining The Sales Process
This document defines the typical sales process as consisting of 7 stages: prospecting, preparation, approach, presentation, handling objections, closing, and follow up. It provides details on each stage, such as that prospecting involves finding potential customers and qualifying whether they need the product/service. The preparation stage involves researching the market and customizing a sales presentation. The approach stage is making initial contact, which could be in-person, by phone, or with a gift. The presentation involves demonstrating how the product meets customer needs. Handling objections and closing involve dealing with concerns and getting a decision to purchase. Follow up maintains relationships for repeat business.
Starting your Small Business Course overview
This document describes a series of five workshops to help people understand the basics of starting a business. The workshops cover assessing business ideas, marketing, business financials, and funding. They provide an overview of skills needed for starting a business, how to research and plan a business concept and marketing plan, how to create financial projections, and learn about funding sources. The workshops are free and also include one-on-one mentoring to help attendees understand if starting a business is right for them and give them the tools to decide whether or not to launch a small business.
Five tips to teen entrepreneur success
These are five basic tips for teen entrepreneur success, but they are critical to getting started in the right direction. These tips can apply to any teen business or any other entrepreneurial business. Look at your teen business idea and see how you can use these tips to be successful.
Pitch deck for investors
This document provides an outline for pitching a business or organization to potential investors or stakeholders. It includes sections to describe the problem being addressed, the unique solution being offered, business model, competition, marketing plan, financial projections, team, funding ask, and optional backup slides. The overall goal is to tell a compelling story about the organization, clearly explain how it solves an important problem, and convince investors to provide funding to support the proposed solution and business model.
Learn to design a sales process by reverse engineering SV.CO
This document discusses learning sales process design through reverse engineering. It instructs the reader to imagine themselves running SV.CO and designing their sales process to find customers. By going through this thought exercise, the reader can learn an "abstract pattern" of thinking from the customer's perspective. Once mastered, this pattern can be applied to designing a sales process for one's own company or product. The document emphasizes that truly understanding comes from practicing and applying concepts, not just passively learning about them.
Sales pitch
In selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
Advice To Help Make Your Online Business A Hit
This document provides advice for starting a successful online business. It recommends having a dedicated home office space with necessary supplies. It also suggests offering lessons in areas of expertise or providing incentives for customer referrals to build word-of-mouth marketing. A well-thought out business plan with goals, strategies, and resource requirements is also advised. Proper calculation of startup costs and pricing products to avoid losses over the long run are additionally highlighted.
Business proposal writing tips and techniques
Being in any kind of business in today’s world means facing fierce competition, preparing aggressive marketing strategies and building strong links for better opportunities in the industry.
Owning Your Own Business Part II
How to build your own successful business
Ongoing residual income (passive income)
Time freedom with financial freedom
Shopping Annuity
Be an entrepreneur
Work from home
Own a proven franchise business with low cost and low risk
Rich dad, poor dad
Simplify Your Marketing: Create More Leads and Income By Doing Less
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact!
At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them.
About Mary Cravets
With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth.
Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.
Sales prospect pitch
The document outlines a 10 slide sales pitch that describes the customer pain being alleviated, explains how the solution alleviates this pain without being too technical, ensures the audience understands the sales model, describes the technology in a non-technical way, includes a demo to show not just tell, provides a competitive analysis addressing problems with competitors' solutions, describes the management team and board, and ends with a call to action for the next step.
5 ways to close business
This document outlines 5 strategies for closing business deals from the company DXSTRA. The strategies are: 1) Be in regular contact with customers face-to-face or virtually, 2) Have a clear plan and strategy for each customer meeting, 3) Ask questions to understand the customer's business and goals, 4) Create value by offering help and showing how you can partner for their success, and 5) directly ask for the business deal while being prepared to get a "yes" or "no" answer.
Selling skill 2
The document discusses various sales techniques and strategies. It begins by defining sales as a process of exchange that benefits both the buyer and seller. It then outlines several specific sales methods: SPIN selling which focuses on asking the right questions; SNAP selling which influences customers positively; the Challenger sale which challenges a customer's thinking; and the Sandler sale method which shows technical, financial, and personal impact. It also discusses consultative or solution selling which is a six step process centered around meeting, listening, studying, teaching, solving, and closing. The document emphasizes that different techniques may be more effective depending on the situation and goals.
Pitch method : SIMAC or persuasive selling format
SIMAC is a pitching method that has proven very successful in commercial and business contexts. The method helps you create a pitch that contains five successive steps :
1- Summarize your Situation;
2- State your Idea;
3- Explain the Mechanism of your idea, how it works;
4- List the Advantages of your idea, its key benefits;
5- Conclude your pitch and define clear next steps.
Participating in a meeting
CORPORATE ENGLISH TRAINING
Solusi In-House Training Bahasa Inggris untuk Perusahaan di Jabodetabek.
lesson 1 - meeting in english
https://englishcoachjakarta.com/kursus-bahasa-inggris-karyawan
Sales presentation system ppt
The document discusses common frustrations with outdated, ineffective, and inconsistent sales materials. It introduces the Sales Presentation System from Hammock Inc. that helps clients create effective systems to control their sales messaging through all stages of the process from initial presentation through follow up. The system includes customizable slide decks, print, digital and interactive follow up materials, as well as storage, versioning, and distribution solutions to ensure the client's sales message is experienced as intended throughout the process.
A Few Tips for Your Investor Pitch
Dr. Tony Ratliff provides 8 tips for entrepreneurs pitching their ideas to investors:
1. Explain the problem being solved and why the solution is important to customers in a few words.
2. Describe how the business will grow and scale, not just the product.
3. Highlight the team's expertise and passion for the opportunity rather than just listing past jobs.
4. Explain the marketing plan for getting the product into customers' hands.
5. Describe the "secret sauce" or competitive advantage over the 25 other similar solutions.
6. Provide a demo or sample of the simple, problem-solving product for investors to experience.
7. A
Find The Journey To Network Marketing Success With These Tips
This document provides tips for finding success in network marketing. It recommends setting specific and well-defined long-term goals while also reevaluating short-term plans. Conducting a monthly budget and sticking to it is important for strategic planning and profitability. Developing an email list to regularly communicate with clients is also key. Outsourcing non-essential tasks can free up time while still providing guidance. Overall, imitating successful distributors' techniques and focusing on customer satisfaction are emphasized as factors for achieving network marketing goals.
M102 pt 01_the_action_agenda_summary
The document outlines a 6-stage process for using an action agenda to structure sales meetings. The stages are: 1) open with background, 2) gather current situation, 3) present possible solutions, 4) adjust anything else, 5) conclude with next meeting date or way forward, and 6) follow the action plan. Using an agenda helps the salesperson stay in control of the meeting, increase conversions and referrals, and ensures all key topics are covered. The agenda is tailored to each client's specific situation and needs.
What does it take to become a successful sales person!
To become a successful salesperson requires strong communication skills, product knowledge, and the ability to listen. Salespeople must be able to let their personality shine through in conversations, explain products in detail, and understand customers' needs. They also need good time management to avoid wasting efforts on unpromising deals. Building rapport over the phone takes work to connect with busy prospects. A career in sales offers daily challenges, opportunities to develop confidence and skills, and rewards for those who can consistently convince customers.
What's hot (20)
Learn to design a sales process by reverse engineering SV.CO
Learn to design a sales process by reverse engineering SV.CO
Simplify Your Marketing: Create More Leads and Income By Doing Less
Simplify Your Marketing: Create More Leads and Income By Doing Less
Find The Journey To Network Marketing Success With These Tips
Find The Journey To Network Marketing Success With These Tips
What does it take to become a successful sales person!
What does it take to become a successful sales person!
Similar to How anyone can run an internal ideas workshop
10 Steps to build Awesome Business Ideas
This document provides a 10-step guide for developing business ideas that stand out and will be selected by managers. The steps include defining a customer segment and problem, conducting interviews to validate the problem, brainstorming multiple solutions, understanding competition, creating a prototype, gathering feedback on the prototype from customers, and estimating the potential market size. The overall guide encourages validating problems with customers, developing tangible prototypes, and using metrics to communicate the potential of an idea.
Start up mauritius journey
This document outlines the steps for a one month entrepreneurship journey. It begins with team formation, where individuals decide whether to lead or join a business team. They then develop a social impact model and vision for their business. Teams test their value and growth hypotheses through customer feedback. With positive feedback, they create an MVP product to gather customer behavior data. After collecting data over multiple batches, teams determine whether to persevere with their original idea or pivot to a new business concept based on their learnings.
beginners_guide_to_designing_apps_and_interfaces_1_0
This document provides an overview of a 4-step user-centered design process for creating apps and interfaces. The steps are: 1) Define the problem by understanding user needs through observation and interviews; 2) Prototype solutions quickly through paper prototypes and storyboards to get early feedback; 3) Evaluate designs using usability heuristics; and 4) Learn and iterate based on user testing to continually improve the design. The goal is to help readers with little design experience go through a process that will result in designs focused on solving users' problems.
Customer Discovery Skills
The goal is to give entrepreneurs hands-on experience with customer discovery techniques like generating hypotheses about customer needs, designing experiments to test hypotheses, and analyzing customer insights.
Long Term Business Goals
A Long Term Business Goals talk at http://www.guaranteedprofit.com/ on setting and defining your long term business goal outcome. The focus on this business goals course is to create wholistic outcomes that give you the results you want.
How to Structure Your Product Thinking by Booking.com Sr PM
Main takeaways:
-The importance of starting with outcomes
-A fool-proof method to structuring your thoughts
-Why this method leads to successful results
5. get happy customers, no satisfied customers
Getting customers who are merely satisfied is not enough - businesses should aim to make customers truly happy. Happy customers are more likely to share positive experiences and refer others, helping the business grow organically. To ensure customer happiness, businesses should design consumer surveys carefully with open-ended questions to understand customer opinions fully and identify areas for improvement. Acting on survey feedback quickly by addressing issues raised and implementing solutions suggested by customers can help build loyalty and increase sales over the long run.
Our Startup Branding Journey - Part 3: How To Build A Long-Term Mission
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
HSMG Passion to Profits: Marketing Focus
This presentation is for the start-up business owner who wants to take simple action steps on their marketing plan. To get the most out of this presentation, focus on the ACTION steps, of which there are seven.
Lean Startup Machine Warsaw - first edition
The document provides a biography and background of Bartosz Janowicz. It lists his work experience starting from 1996 as a trainer and consultant specializing in creative thinking and group work. It then lists the various startup coaching and consulting roles he has held since 2013 related to innovation, startup culture, and the Lean Startup methodology. The document establishes Bartosz Janowicz as an expert in startup coaching, innovation consulting, and the Lean Startup approach based on his long career experience in these areas.
8 Ways To Turn Your Business Idea into Reality
This document outlines 8 ways to turn a business idea into reality: 1) Know the difference between your business and competitors by defining your unique selling proposition; 2) Conduct a SWOT analysis to understand your business; 3) Identify your target customer base and market; 4) Do not compromise on quality; 5) Thoroughly research to ensure no competitors have the same idea; 6) Build a prototype product or process; 7) Determine the resources needed to get started; 8) Take action on your idea to transform it from just an idea into a real business.
How did your presentation go?
If you’ve just had an important presentation, meeting or even just finished a significant project, how do you know if it went well?
How to become an entrepreneur part 2 validate business idea
1. Validate your business idea by researching if it has already been done and thinking of ways to improve upon existing concepts.
2. Get feedback on your idea by talking to people and incorporating constructive criticism.
3. Consider your idea from the perspective of potential customers by identifying your target demographic and how your product or service appeals to them.
Can I do it?
If, after a year or two of having made the decision to set up in business, you’re still struggling to make ends meet, it’s not surprising that you end up questioning whether you can do it.
BYOBbook
This document provides guidance on starting a small business through a toolkit called "Be Your Own Boss." It introduces the toolkit as a simplified guide for new entrepreneurs based on over 10 years of research. The toolkit breaks the complex startup process down into checklists to complete tasks like ordering business cards and incorporating the business. It encourages entrepreneurs to make mistakes quickly and get feedback to learn what customers want. The overall message is to stop planning and start doing the work of starting a business.
Lean Service Clinic / Andreas Conradi
This is Andreas Conradi’s presentation from Service Experience Camp 2016 on Lean Service Clinic, held on Day 1 in Raum 3.
8 B2B customer confessions. Understanding them can boost your acquisition & r...
8 B2B customer confessions. Understanding them can boost your acquisition & r...Chief Listening Officers
In case you're wondering what B2B decision-makers are thinking and saying to each other, but not to you, check this out.
These are 8 of the most frequent "confessions" or rants I've uncovered in conducting nearly 2,500 discovery conversations with my clients' customers and former customers:
1 “I wish you’d understand my goals—or at least ask me about them.”
2 “I hate when you say, ‘This isn’t a pitch,’ then launch into a 30-slide deck.”
3 “I ignore your laundry list of features and capabilities. Just tell me what you do best.”
4 “I dread talking to someone who is trying to answer detailed questions but can’t.”
5 “I’d love you to stop trying to upsell us before you’ve solved one problem really well.”
6 “I’m dying to know how your other customers solve this problem. I need context!”
7 “I hate when you say you’re our ‘partner. Just find ways to align with my interests.”
8 “I wish you’d be in touch when you don’t need anything.”
To read more about what each confession means and to see my disruptive questions that will get your customers and prospects to open up, check out these slides.Goal Setting Guide for Employee Idea Programs
Employee idea programs are really great, bringing out new efficiencies and innovations as well as boosting employee engagement. But to make them work you'll need to set the right goals and targets. Learn how in this presentation!
Optimist brand design llp build vision & mission
We need to bind people with a mission statement. It outlines both what you do and what comprises the core of the business, and from this, objectives are made clear, followed finally by what it takes to reach those objectives. A strong mission statement is one that motivates a team to consistently advance toward a common goal. Questions that guide mission statements include:
Similar to How anyone can run an internal ideas workshop (20)
beginners_guide_to_designing_apps_and_interfaces_1_0
beginners_guide_to_designing_apps_and_interfaces_1_0
How to Structure Your Product Thinking by Booking.com Sr PM
How to Structure Your Product Thinking by Booking.com Sr PM
Our Startup Branding Journey - Part 3: How To Build A Long-Term Mission
Our Startup Branding Journey - Part 3: How To Build A Long-Term Mission
How to become an entrepreneur part 2 validate business idea
How to become an entrepreneur part 2 validate business idea
8 B2B customer confessions. Understanding them can boost your acquisition & r...
8 B2B customer confessions. Understanding them can boost your acquisition & r...
Optimist brand design llp build vision & mission
Optimist brand design llp build vision & mission
Recently uploaded
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastRecently uploaded (20)
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
How anyone can run an internal ideas workshop
- 1. How anyone can run an internal IDEAS WORKSHOP
- 2. 1. Set out goals Before starting your workshop make sure to set out what you want to achieve. Start by explaining this at the beginning so everyone knows what the outcome should look like.
- 3. Setting out the scope of the workshop is key to its success. (This could be 10 ideas for the business, 15 ideas for your product launch etc.) Having your metrics defined will hope to structure your ideas session. 2. Define metrics
- 4. The concept is to take your goal and consider "How could I possibly cause the problem?" or "How could I possibly achieve the opposite effect?" This is called REVERSE BRAINSTORMING. e.g. you want to increase your NPS score & customer satisfaction so rephrase it as "How could we decrease our NPS score and customer satisfaction?" 3. Work backwards l
- 5. When you have your outcome framed start to think of ways in which you could make it worse. e.g. "How could we decrease our NPS score customer satisfaction?" Bad idea 1: - never talk or communicate to our customers 4. List ideas
- 6. 5. Solve problems Now solve each of your bad ideas - 'never talk or communicate to our customers' How? Show our customers we care and listen to them. Solution: launch a monthly ask our CEO anything customer survey / webinar
- 7. David Perkins If you need help with your internal marketing lets talk. David Perkins is a digital marketing specialist with over 9 years of experience in start-up, strategy, and growth marketing. Please like, share and comment.