This document provides an outline for pitching a business or organization to potential investors or stakeholders. It includes sections to describe the problem being addressed, the unique solution being offered, business model, competition, marketing plan, financial projections, team, funding ask, and optional backup slides. The overall goal is to tell a compelling story about the organization, clearly explain how it solves an important problem, and convince investors to provide funding to support the proposed solution and business model.

1. Title
● Logo (or/and organization name)
● Your name and contact information (email or phone)
● Start off by telling them what your organization does or a
personal story.

2. Big Problem
● What is the big problem or pain that your organization
addresses?
● Make it short (1 or 2 sentences)
● Provide an example your audience can relate to

3. Unique Solution
● How are you solving the problem?
● Who are the people that have this problem?
● Solution should be short, specific and clear
● Avoid Buzz words

4. Unique Selling Proposition
● What makes your product or service special?
● How are you any better than the existing competition?

5. Business Model
● How you are going to make money with your solution
to the big problem
● Make it simple

6. Competition
● Explain your competition
● Acknowledge their strengths, but you also point out
their weaknesses and where you hope to capitalize on
their weaknesses
● Never say that you have no competition

7. Marketing Plan
● How are you going to find customers?
● How are you going to convince them to take money
out of their wallet and put it in yours?

8. Financial Projections
● Either a 3 or 5 year forecast
● This is a projection: Give it your best shot, but don’t waste too
much time
● Smart investors know that you have no idea what kind of money
you will make so they essentially disregard your projections and
make their own estimates based on everything else you have
already told them.

9. Team
● Name + role/title + background/what you achieved +
picture + contact info
● Focus on your team’s strengths as they will be what
drives your success

10. Ask
● Ask for the funding you need
● Don’t ask for more than you need. Don’t ask for less
than you need.
● Explain major milestones for your organization as
well as an expected timeline so that investors have an
idea regarding the length of investment.

11. Backup slides
● Technology and IP
● Metrics
● Existing clients/partners
● Roadmap
● How it works

12. A Great Presentation have:
- Story
- Good visual
- Few words
- Big font size
- And do not forget to smile :)