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Better Living 
Through 
Automation 
Defeating Time Sucks and 
Doing Better Work 
Jesse Lavery ! @jesselavery HighEdWeb 2014 # #mpd12
Better Living 
Through 
Automation 
Defeating Time Sucks and 
Doing Better Work 
Jesse Lavery ! @jesselavery HighEdWeb 2014 # #mpd12
#mpd12 
@jesselavery
Getting 
Started
Jesse Lavery 
Director of Web Communications 
Allegheny College 
• Design & Development 
• Manage CMS (WordPress) 
• User Training & Support 
• Social Media Team 
• Content Strategy 
• etc.
What do 
you do?
! 
social media 
manager 
" 
videographer 
# 
designer 
$ 
developer 
% 
writer 
& 
designer 
' 
professor 
( 
designer 
+ 
designer 
) 
designer 
* 
talker 
( 
designer 
, 
email 
- 
designer 
. 
app developer
/ 
scheduling 
0 
data collection 
1 
designer 
| 
analytics 
3 
task 
management 
4 
designer 
5 
project 
management 
, 
email 
+ 
support 
) 
designer 
* 
talker 
( 
designer 
6 
email 
- 
designer 
& 
meetings
time suck 
7 
noun 
an inefficient or unproductive activity, process, etc.; 
a waste of time.
Rethink your daily routine 
and identify the “time 
sucks” in your work. 
⋆
Goals
Goals 
◎ 
Save Time
Goals 
◎ 
Trusted System
Goals 
◎ 
Mind Like Water
mind like water 
7 
a mental and emotional state in which your head is clear, 
able to create and respond freely, unencumbered with 
distractions and split focus
What do 
you do? 
Revisited
! 
social media 
manager 
" 
videographer 
# 
designer 
$ 
developer 
% 
writer 
& 
designer 
' 
professor 
( 
designer 
+ 
designer 
) 
designer 
* 
talker 
( 
designer 
, 
email 
- 
designer 
. 
app developer
False
Your work has an audience. 
: : 
:
Your work influences 
choices and decisions 
that will literally 
change peoples’ lives. 
⋆
Jesse Lavery 
Storyteller 
Allegheny College 
• Tell Stories 
• Build systems to help others 
tell their stories 
• Build relationships with 
students, alumni, and others 
• Define the “look” of Allegheny 
online
When you reframe 
“what you do,” 
it illuminates why your 
work is important. 
⋆
Better 
Work
Better Work 
⋆ 
!= More Work
Better Work 
⋆ 
More time spent on 
meaningful work
Better Work 
⋆ 
Professional 
Development
Better Work 
⋆ 
“20% Time” Projects
Better Work 
⋆ 
Doing Nothing
Better Work 
⋆ 
Going Home on Time
How you define 
“Better Work” is personal. 
⋆
How you define 
“Better Work” can 
change lives. 
⋆
Results
Results 
4 
In the last year…
Automation
Automation 
; 
Roll Your Own: 
API’s
Automation 
; 
IFTTT
Automation 
; 
CloudWork
Automation 
; 
Zapier
Workflows
Workflow 
< 
Work Requests 
○ 
! 
Project Manager
Workflow: Work Requests ○ Project Manager 
< 
○ 
Wufoo Asana
Workflow: Work Requests ○ Project Manager 
<
Workflow: Work Requests ○ Project Manager 
<
Workflow: Work Requests ○ Project Manager 
<
Workflow: Work Requests ○ Project Manager 
<
Workflow: Work Requests ○ Project Manager 
<
Workflow: Work Requests ○ Project Manager 
<
Workflow 
< 
Gmail Label 
○ 
! 
Project Manager
Workflow: Gmail Label ○ Project Manager 
< 
○ 
Gmail Asana
Workflow: Gmail Label ○ Project Manager 
<
Workflow: Gmail Label ○ Project Manager 
<
Workflow: Gmail Label ○ Project Manager 
<
Workflow: Gmail Label ○ Project Manager 
< 
○
Workflow 
< 
Twitter Search 
○ 
! 
Spreadsheet
Workflow: Twitter Search ○ Spreadsheet 
< 
○ 
Twitter Google Spreadsheet
Workflow: Twitter Search ○ Spreadsheet 
<
Workflow: Twitter Search ○ Spreadsheet 
<
Workflow: Twitter Search ○ Spreadsheet 
<
Workflow: Twitter Search ○ Spreadsheet 
<
Workflow 
< 
URL Requests 
○ 
! 
Project Manager
Workflow: URL Requests ○ Project Manager 
< 
○ 
Wufoo Asana
Workflow: URL Requests ○ Project Manager 
<
Workflow 
< 
404 Reports 
○ 
! 
Project Manager
Workflow: 404 Reports ○ Project Manager 
< 
○ 
Wufoo Asana
Workflow 
< 
RSS Feed 
○ 
! 
Project Manager
Workflow: RSS Feed ○ Project Manager 
< 
? ○ 
RSS Asana
Workflow 
< 
Photos with # 
○ 
! 
Flickr
Workflow: Photos with # ○ Flickr 
< 
○ 
Instagram Flickr
Workflow 
< 
Email Subject 
○ 
! 
Project Manager
Workflow: Email Subject ○ Project Manager 
< 
○ 
Gmail Asana
Workflow 
< 
(All kinds of stuff) 
○ 
! 
Slack
Workflow: (All kinds of stuff) ○ Slack 
< 
? ○ 
(stuff) Slack
*
Warning 
* 
There are no 
magic bullets.
Warning 
* 
Don’t fiddle.
Warning 
* 
Don’t over-automate.
Maddie
Homework
Homework 
1 
Reframe 
“what you do.”
Homework 
2 
Rethink 
your daily routine.
Homework 
3 
Do Better Work.
? 
jlavery@allegheny.edu ! @jesselavery #heweb14 # #mpd12
Thank You! 
slideshare.com/jesselavery 
jlavery@allegheny.edu ! @jesselavery #heweb14 # #mpd12

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Better Living Through Automation: Defeating Time Sucks and Doing Better Work