In a world where every business is clamoring for attention, it is often best to formulate and implement the most effective public relations strategy. The luxury hotel business, in particular, being that it is entirely service based, highly depends on good hotel PR to create their image and shape their story.

1. THE IMPORTANCE OF
HOTEL PUBLIC RELATIONS

2. CONTENTS:
THE IMPORTANCE OF
HOTEL PUBLIC
RELATIONS
BY OUTLIER PR
01. INTRO
03. MORE THAN THE
PRESS WRITE UPS
04. IT’S ABOUT
PERCEPTION
06. TO SUM IT UP
07. CONTACT

3. INTRO
In a world where businesses are clamoring for
attention, it is often best to formulate and implement
the most effective public relations strategy.
The hotel industry, in particular, being that it is
entirely service based, highly depends on good hotel
PR to shape their image.

4. It is important to mention that public relations experts
do much more than just draft press releases and talk
to media personnel.

5. MORE THAN THE PRESS WRITE UPS
A professional public relations office familiarizes themselves with the concerns as well as attitudes of the
property’s employees, guests, other interest groups such as suppliers and vendors as well as the
community in general. This is all in an effort to formulate and maintain a great working relationship
between all parties involved.
They also create an image of the hotel for the public
to consume. This is supposed to be an image that
portrays a luxurious lifestyle filled with comforts.
They also offer amazing travel tips and just
generally are useful to the public as far as
hospitality is concerned.
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6. IT’S ABOUT PERCEPTION
As it is with most businesses, the hotel industry
largely depends on public perception and acceptance.
If people think that your hotel offers the best service
and genuinely cares about their comfort and well-
being, they are more likely to give you their business.
Based on that experience and how well all of their
concerns are handled, they are likely to recommend
you to friends, family and social followers.
It is the duty of the hotel’s public relations officer to
manage, control and influence how the public, in
general, perceives the hotel as a business.
When dealing with the hospitality industry, it is very
easy to lose good favor with the public for one reason
or another. You might dismiss a single complaint
online or in the suggestion box as negligible, but this
sort of negativity can snowball in a very short period.

7. Before you know it, the general perception of your
luxury hotel as a service provider is tainted. At this
point, the only way to salvage it is through great hotel
marketing and public relations strategies.
When a public relations officer can change people’s
negative opinion about your hotel through deliberate
and craftily executed persistence, then they have
achieved a great deal of their objective.
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8. TO SUM IT UP
Through deliberate and persistent hotel marketing and
PR activities hotels can:
• Identify any problem areas that they might have
• Change any negative perceptions that the public
might hold about the hotel
• Create synergy between all the parties involved in
successfully running the hotel (employees, vendors,
employers, the media, and most importantly hotel
guests)
• Offer great lifestyle and travel tips for potential
guests
When done correctly, PR can be an incredible
marketing asset for the hotel. It is your very own way
to create the kind of narrative that you want; to paint
the kind of picture you like and to influence how
people see your hotel.
It is all about image.
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9. LET’S CONTINUE THIS DISCUSSION
@OutlierPR
407 221 9234
Info@OutlierPR.com
www.OutlierPR.com
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