This document contains contact information for Dian Noeh Abubakar, a senior vice president at Weber Shandwick in Indonesia. It provides details about her career in public relations, including previous roles at Ogilvy PR and UBS. The document also discusses Dian's views on topics like how PR differs from advertising, building a PR program with a focus on aspiration and trust over popularity, and how social media can empower people to do positive things for others.
How does an employee become a brand ambassador?Nick Vinckier
How does an employee become a brand ambassador?
www.socialseeder.com

Brand Ambassadorship?
The brand advocacy that employees display to how far they act like people who know, love and spontaneously ‘sell’ the brand

Never underestimate the power of a strong brand

It is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

Provided that a company takes the time it needs and has sufficient funds, it is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

It is much easier and cost effective to build a strong brand if a company has an entire army of employees flying their organization’s flag, defending it with heart and soul – those are true brand ambassadors.

Who is a brand ambassador?

The 3 Ambassador Dimensions:
- INTELLECTUAL DIMENSION
- EMOTIONAL DIMENSION
- BEHAVIORAL DIMENSION
What affects the decision to become an ambassador?
- Length Matters!
- The problem is the mid-range group
- What’s your favorite position?
- Beauty gets attention Personality gets the heart
Stimulating & boosting brand ambassadorship
- Internal advertising
- Research
Who leads the brand ambassadorship program?
- HR
- Communication
- Marketing
Four things to remember
- Good brand ambassadors need to know what the brand’s values are and what they entail.
- There are three dimensions in ambassadorship: the intellectual dimension, the emotional dimension and the behavioral dimension.
- Employees who have only just been hired and senior team members rank the highest as brand ambassadors.
- If a company wants to turn its employees into real brand ambassadors, it needs to invest in internal ‘advertising’ & communication campaigns, just like the ones aimed at customers.
How does an employee become a brand ambassador?Nick Vinckier
How does an employee become a brand ambassador?
www.socialseeder.com

Brand Ambassadorship?
The brand advocacy that employees display to how far they act like people who know, love and spontaneously ‘sell’ the brand

Never underestimate the power of a strong brand

It is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

Provided that a company takes the time it needs and has sufficient funds, it is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

It is much easier and cost effective to build a strong brand if a company has an entire army of employees flying their organization’s flag, defending it with heart and soul – those are true brand ambassadors.

Who is a brand ambassador?

The 3 Ambassador Dimensions:
- INTELLECTUAL DIMENSION
- EMOTIONAL DIMENSION
- BEHAVIORAL DIMENSION
What affects the decision to become an ambassador?
- Length Matters!
- The problem is the mid-range group
- What’s your favorite position?
- Beauty gets attention Personality gets the heart
Stimulating & boosting brand ambassadorship
- Internal advertising
- Research
Who leads the brand ambassadorship program?
- HR
- Communication
- Marketing
Four things to remember
- Good brand ambassadors need to know what the brand’s values are and what they entail.
- There are three dimensions in ambassadorship: the intellectual dimension, the emotional dimension and the behavioral dimension.
- Employees who have only just been hired and senior team members rank the highest as brand ambassadors.
- If a company wants to turn its employees into real brand ambassadors, it needs to invest in internal ‘advertising’ & communication campaigns, just like the ones aimed at customers.
Claudia Vine, JustFab Community Relations Senior Manager, shares her story of how she scaled her brand ambassador program using Pulse Ambassadors.
Video: http://ww2.readypulse.com/webinars/how-to-scale-your-brandambassador-program/
Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-Brand-Ambassador-Program.docx
How to boost your brand with ambassador marketingSpeakersbase.com
Learn everything about using Ambassador Marketing to spread the word and promote your brand and business.
In this webinar, you will get:
- An understanding of ambassador marketing and how it can help you promote your brand
- The logic behind ambassador marketing and why it works
- Real-life examples of companies who are already benefitting from ambassador marketing
Watch the full recording here: https://youtu.be/TrDnkWpKWy0
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
Resonance – The Invisible Hand of MarketingSoulful Brand
As entrepreneurs & business leaders promoting our business, how can we stand out in our market, while also staying true to who we are? Is there a way to experience authenticity within ourselves and with our audience, while facing the pressures of building a business and hitting our goals? In this talk, Ryan Rigoli, co-founder of Soulful Brand, explores how building trust is not just about what you say, but who you become when marketing and selling your business.
Overall, he explores the question, 'what does it really take to create conversations with deeper meaning and impact, as an entrepreneur / founder of your business.' You'll see a case study showcasing an entrepreneur's successful path from in-authenticity to authenticity and how that increased engagement with her organization's key stakeholders. Additionally, you'll see how she was able to identify when she didn't quite feel like herself when talking about her business, as well as a way to return to authenticity.
---
Our company, Soulful Brand, is a brand consultancy and leadership development firm preparing entrepreneurs and business leaders to stand out with a unique message in their market, while staying true to themselves and their vision.
For social change organizations, it's time to think beyond transactional websites and the limits of UX design. Because when the goal is as ambitious as addressing pressing issues like climate change, social justice, or inter-generational poverty, if the lens through which we communicate about them is a website, then the solutions we design are almost certainly going to be website-specific.
In this Webinar led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm, Constructive, you’ll learn:
• How brand strategy improves the website design and development process
• What the four core strategies are to every website and the roles they play
• How to increase collaboration and shared learning across long-term website projects
• How to translate organizational strategy into effective online brand experiences
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
BrightOn Travel - "A Look at the Mark Warner #myweek Campaign" by Dean HarveyCWT Digital
Dean put the Mark Warner ‘#myweek’ case study to great use during his presentation. Linking in well with Bruce’s notion of ‘Human 2 Human’ marketing, Dean explained how well Mark Warner won more customers through an honest, authentic and personal campaign where users were encouraged to upload photos of their Mark Warner holiday in order to win a prize.
Dean explained that people get a sense of accomplishment or kudos when a brand acknowledges them online, which is why it is extremely important to interact with customers on a public platform such as Twitter. Mark Warner did this extremely well during the #myweek campaign, joining in with customer conversations at a local and personal level.
Dean encouraged us all to remember that travel is inherently social and people love to brag and share their holidays through social media.
Claudia Vine, JustFab Community Relations Senior Manager, shares her story of how she scaled her brand ambassador program using Pulse Ambassadors.
Video: http://ww2.readypulse.com/webinars/how-to-scale-your-brandambassador-program/
Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-Brand-Ambassador-Program.docx
How to boost your brand with ambassador marketingSpeakersbase.com
Learn everything about using Ambassador Marketing to spread the word and promote your brand and business.
In this webinar, you will get:
- An understanding of ambassador marketing and how it can help you promote your brand
- The logic behind ambassador marketing and why it works
- Real-life examples of companies who are already benefitting from ambassador marketing
Watch the full recording here: https://youtu.be/TrDnkWpKWy0
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
Resonance – The Invisible Hand of MarketingSoulful Brand
As entrepreneurs & business leaders promoting our business, how can we stand out in our market, while also staying true to who we are? Is there a way to experience authenticity within ourselves and with our audience, while facing the pressures of building a business and hitting our goals? In this talk, Ryan Rigoli, co-founder of Soulful Brand, explores how building trust is not just about what you say, but who you become when marketing and selling your business.
Overall, he explores the question, 'what does it really take to create conversations with deeper meaning and impact, as an entrepreneur / founder of your business.' You'll see a case study showcasing an entrepreneur's successful path from in-authenticity to authenticity and how that increased engagement with her organization's key stakeholders. Additionally, you'll see how she was able to identify when she didn't quite feel like herself when talking about her business, as well as a way to return to authenticity.
---
Our company, Soulful Brand, is a brand consultancy and leadership development firm preparing entrepreneurs and business leaders to stand out with a unique message in their market, while staying true to themselves and their vision.
For social change organizations, it's time to think beyond transactional websites and the limits of UX design. Because when the goal is as ambitious as addressing pressing issues like climate change, social justice, or inter-generational poverty, if the lens through which we communicate about them is a website, then the solutions we design are almost certainly going to be website-specific.
In this Webinar led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm, Constructive, you’ll learn:
• How brand strategy improves the website design and development process
• What the four core strategies are to every website and the roles they play
• How to increase collaboration and shared learning across long-term website projects
• How to translate organizational strategy into effective online brand experiences
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
BrightOn Travel - "A Look at the Mark Warner #myweek Campaign" by Dean HarveyCWT Digital
Dean put the Mark Warner ‘#myweek’ case study to great use during his presentation. Linking in well with Bruce’s notion of ‘Human 2 Human’ marketing, Dean explained how well Mark Warner won more customers through an honest, authentic and personal campaign where users were encouraged to upload photos of their Mark Warner holiday in order to win a prize.
Dean explained that people get a sense of accomplishment or kudos when a brand acknowledges them online, which is why it is extremely important to interact with customers on a public platform such as Twitter. Mark Warner did this extremely well during the #myweek campaign, joining in with customer conversations at a local and personal level.
Dean encouraged us all to remember that travel is inherently social and people love to brag and share their holidays through social media.
Although the term Brand is sometimes overused. Enhancing your understanding of branding and its purpose. Identifying factors that define talent/personal brand equity. Considering the importance of engagement.
As well as learning how to determine, evaluate and evolve your talent/personal brand are key for any professional.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
Established in 2011, The Influencer Network (TIN) is a boutique PR and social media marketing agency that connects brands to a diverse and engaged audience through the power of social influencers & media networks.
Our substantial social reach can be invaluable to brands or organisations wanting to target people of all ages online and offline.
By harnessing the influence of media, celebrities or bloggers, your brand gains access to a leading cross-platform media network specifically designed for men and women of all ages.
TIN focuses on six key areas: Marketing Consultancy, Influencer Marketing, Public Relations, Blogger/Talent Management, Social Media Marketing and Special Projects.
Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.
Best events management company in Gurgaon IndiaNyso Events
NYSO is a communication and marketing firm that specialises in branding, designing, digital marketing, public relations, event management, publishing and print media. Our aim is to create an experience that goes beyond expectations.
In order to shed light on the entrepreneurs’ inspiring approaches, Insights Success has curated a list of "The 30 Most Inspiring Entrepreneurs of 2019", who are revolutionizing the business concepts and consumer standards.
Hello! I’m Leman from Thank God Its Monday - Boutique Creative Agency.
I'm reaching some companies to find out if they are a good fit for our service.
What we do is we provide digital marketing services.
I'd like to know if tahere’s a possibility for us to work together in the future
FischTank works with its clients to develop messaging, implement marketing and communications campaigns, reach target audiences, and drive results that resonate with the media, investors, sales channels, clients, and consumers.
HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions. HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking. HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results. HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
1. Nice meeting you today!
___
Dian Noeh Abubakar
Senior Vice President, Weber Shandwick / Indonesia
M +62 855 100 2796
dabubakar@webershandwick.com dian_noeh@hotmail.com
Twitter: @dian_noeh Facebook & LinkedIn: Dian Noeh Abubakar
Blog: http://diannoeh.wordpress.com
Weber Shandwick
Advocacy starts here.
PRWeek International Consultancy of the Year 2009
PRWeek Global Agency Report Card 2009 – Gold Medal Winner
The Holmes Report Global Agency of the Year 2008
2. Dian Noeh Abubakar
Senior Vice President , Weber Shandwick / Indonesia
Dian was contributor at SBS Radio Melbourne then she started her PR
career by joining Ogilvy PR Worldwide / Jakarta, Indonesia. Her portfolio
includes corporate communications, banking and finance,
brand/consumers, Islamic Finance and public advocacy.
Dian worked at Time International then in January 2005, joined the
leading Swiss based financial firm, UBS AG, holding an in-house role.
In late 2007, she returned to Ogilvy PR Worldwide / Jakarta and led the
firm to become the winning Agency of the Year Award in two consecutive
years, honoured by a reputable local media group based on client and
journalist nominations.
Dian joined Weber Shandwick in June 2009 as Vice President, bringing
with her communications expertise in many growing sectors in
Indonesia, such as – but not limited to – banking, finance, brand PR,
corporate communications and luxury brands.
In her free time, Dian lectures public relations courses at leading
communications and business universities and is a regular contributor to
major publications on the communications industry. She’s now lecturing
on part time basis at Prasetiya Mulya Business School at present.
Dian is also an active member of the Indonesia PR Practitioner Group
[IPPG], a community PR group that focuses on education.
4. I am happy to work in PR industry;
both in leading PR firms and as in-house.
It gives the pleasure of learning,
that I have to hunt and achieve goal.
It gives so much fun as I have been
working as an individual and a team.
It’s fun, guaranteed. Like soccer.
5. PR Industry in Indonesia has been growing
• Global operators build strong presence with the
support of local force
• The growth of local PR firms which show there has
been transfer of knowledge. Plus greater
competition that excites PR people
• Market that has understood the role of PR in
communication.
6. Hence, with the growth of Public Relations,
let’s see our understanding on PR first, then
move on!
9. Public Relations
• PR campaigns enable others
do the talking for you.
10. PR compared to advertising fellow
• the big bang approach advocated by
advertising people is different with a slow
build-up by PR
• crucial ingredient in brand building
11. How PR Differs from Advertising
• Advertising can precisely control the
message and the delivery vehicle
• You can control the “look,”
frequency and content of the
message
• You can control the timing
12. Business leaders and how they use PR
• Build loyalty and trust
• Face fewer risks of crisis and recover sooner
• Build momentum
• Shape brand and reputation of the company, connect to
communities of the organization that he / she represents
• Cost effective and fluid
13. How we do PR as a team?
I am Gunners, I like 4-3-3.
15. PR material starts with
aspiration and trust.
Not popularity.
Delivered brand experience through his
consistent fair play and amazing matches. He
recorded achievement as a group, and
individual. Zidane and his strong
determination made him the star of the match
and the engine for the team and lastly, Zidane
has been able to apply the concept of
emotional branding.
Marc Gobe in his book Emotional Branding
said that emotional branding occurs when
there is aspiration. Zidane has inspired
children, especially immigrants, about hard
work, reward and accolades.
16. Trusted communicator
Personality. Zidane has an emotional
dimension of being a soccer genius and
patient general. This is aligned with Karl
Speak’s thought that personal branding is
about value system between the brand and
audience.
TRUST. Trust level grows along with
reputation and it takes time to build one. List
of awards and consistency those reflected
positive quality have produced a bank of
high trust level of Zidane resulting caliber
soccer player Beckenbauer supported him
in the case of heading Materazzi.
21. People listen to they who
(1) Appropriate
(2) Meaningful
(3) Memorable
(4) Understandable
(5) Believable
22. People listen to they who
Properly and effectively use language
Write clearly
Use symbols, acronyms and slogans
Avoid jargon
Avoid clichés
Avoid discriminatory language
25. Thank you.
___
Dian Noeh Abubakar
Vice President, Weber Shandwick / Indonesia
M +62 855 100 2796
dabubakar@webershandwick.com dian_noeh@hotmail.com
Twitter: dian_noeh Facebook & LinkedIn: Dian Noeh Abubakar
Blog: http://diannoeh.wordpress.com
Weber Shandwick
Advocacy starts here.
PRWeek International Consultancy of the Year 2009
PRWeek Global Agency Report Card 2009 – Gold Medal Winner
The Holmes Report Global Agency of the Year 2008